Digital Marketing Blog
Discover fresh insights, emerging tools, and proven techniques from the forefront of digital marketing.
Shoot up to the top with Google Ads
When it comes to digital marketing, the first page of Google Search Results is the red carpet for businesses. Hard work and dedication are not enough to get you there, and it would be best if you had a strategy, patience, diligence… or money. PPC (pay-per-click) advertising gives you a fast pass to the top… continue »
Get Off Google’s Naughty List
Santa isn’t the only one making a list and checking it twice. Like old Saint Nick, Google’s job is to help people get what they want or need, whether it is the answer to a question or a link to a site that offers the product or service you need. But, unlike him, Google works… continue »
The Gift of Social Media Marketing
Whether you have children or not (or celebrate Christmas at all), we’ve all had to play Santa Clause at one time or another. Whether it’s a souvenir from a trip or a birthday gift, giving a gift is a way to show care and appreciation to people. And yet, these days, it’s pretty common to… continue »
The Whole SEO Turkey.
If most of your SEO knowledge comes from an old blog post in comic sans about how “keywords make the dream work,” then you’ll be surprised to know that there is much more to Search Engine Optimization than just keyword stuffing. That’s not to say they’re not important. Just as the stuffing is an important… continue »
Don’t Shoot in the Dark When Designing Your Website
A website has become a basic necessity in today’s market, it’s a way to attract and build trust with customers, but web design and development is not as easy as just clicking and dragging your favourite elements into a digital collage. Here are some essentials to keep in mind when designing a website: A Clear… continue »
Play Your PPC Right
Marketing is one of the main pillars of business. If you want to start a business, you need someone who wants or needs a product or service. You create the supply, and marketing makes the demand. You can’t make something out of anything. That’s common sense. To start a business, you need time, effort, and… continue »
The Greatest SEO Show
The sun begins to set in 2022, and the holiday season is upon us. While everyone else in our lives is out getting their holiday shopping done, you’re at home working hard because, as a self-employed entrepreneur, your Christmas bonus depends on it. You’ve been working hard, trying to establish your business and get a… continue »
Where the Wild Clicks Are
In the digital marketing world, clicks are a kind of currency. Every click that drives someone to your website is a potential conversion and could lead to a loyal customer. To search engine bots, more clicks also translate to more reliability and relevance. The more people going in and interacting with your content, means that… continue »
Spooky Scary Social Media Management
Creating an online presence can be an intimidating task. There are many social media platforms, each with its own media formats, unique audiences, and content expectations. Knowing how to work each platform correctly, creating a strategy for each one, and keeping a steady stream of content flowing is hard work. But is it worth it?… continue »
A Terrifyingly Good Website
Halloween is just around the corner, and we all want to look our best and spookiest. The time-honoured tradition of Halloween dress-up has evolved almost as much as technology has. At one point, costumes used to be homemade, then store-bought outfits rolled in and changed the game. Nowadays, though, store-bought costumes look as good as… continue »
The Haunting Tasks of Digital Marketing
Being an entrepreneur takes courage. It’s a scary task that involves staking your livelihood in pursuit of building something for yourself and the people around you. There is an endless parade of tasks, from product creation or service outlines to financial decisions, team building and leadership, and getting the equipment necessary to operate. And all… continue »
Treat Your Webpage Like An Artist Would A Canvas
People have a minimal vision of what art is. To them, an artist is a tortured soul weeping colour onto a canvas or a weirdly dressed stranger taping a banana to the wall. But art goes beyond just that; it’s a mixture of craftsmanship and communication with a purpose. Everything can have its form… continue »
