Digital Marketing Blog
Discover fresh insights, emerging tools, and proven techniques from the forefront of digital marketing.
What’s happening to Google’s Phrase Match and Broad Match Modifier?
In 2021, Google’s phrase match will begin to adopt behaviours from the broad match modifier (BMM) to simplify keywords and facilitate reaching the right customers. What does this mean? This means that both phrase and BMM keywords will show on ads on searches that include your keyword’s meaning and have similar matching behaviour. This also… continue »
THE ULTIMATE PPC CHECKLIST
If you are doing any of the following, there’s room for improvement. 1. You are following the last click model: If you are still using the last click model, you are doing it wrong. In the last click attribution model, credit is given to the last channel a customer interacts with before making a purchase.… continue »
Hierarchy: How to Attract, Intrigue & Deliver A Message With Your Ad Designs
Design principles are one of the most important things to consider when designing advertising campaigns, posters, flyers, motion graphics, and other elements that can boost a brand’s effectiveness within the digital marketing world. Even if you aren’t a graphic designer, it is important to learn basic design principles to improve your visual thinking and better… continue »
Press Release Basics: Tips To Get Noticed
Mastering the art of writing a press release is a must for any marketing and public relations specialists. Many would argue that press releases have become obsolete, but they continue to be a part of any web marketing strategy. Journalists use press releases for news topics and stories that are relevant. News distribution platforms make… continue »
How to leverage visual identity to drive creative performance webinar
On Tuesday, our in-office team attended Facebooks’ live Master your Marketing webinar. The webinar was interesting and fun. Facebook’s team discussed how brands are creating their contemporary brand image and centred around a style guide for forging your own unique brand image. But why is your brand important, especially it’s visual component? As the Facebook… continue »
Video Campaigns 2021: Creative Lessons to Consider
In 2020, video streaming became more popular than ever before. Given the pandemic and overall social distancing, screens are getting more and more attention. From sports, streams, DIY videos and skincare, viewers are consuming more content by the minute. The content they are consuming isn’t too random, either. They now consume content that is relevant… continue »
Why Bing and Microsoft Advertising are Still a Good Choice for Ad Campaigns
Most people tend to view Bing as inferior to Google. However, the search engine has gained popularity in recent years, especially in the digital marketing space, as Microsoft Advertisement offers advantages to those interested in specific types of ad campaigns. Mrkt360 and other marketing agencies have been bombarded with requests from customers interested in advertising… continue »
Customer Relationship Management and Its Role In Marketing
Marketing and customer relationship management (CRM) go hand in hand. An important metric for success within the digital marketing industry is how well a business can manage its relationships with its customers. Most companies tend to accomplish CRM by implementing IT systems that address the problems of dealing with customers through day-to-day follow-ups. CRM is… continue »
Ecommerce 2021: How to succeed in the digital marketplace
COVID-19 impacted all industries significantly in 2020. However, not all of them suffered adverse effects from the ongoing pandemic. With people being sheltered inside their homes, consumer behaviour has evolved quickly, e-commerce chasing swiftly after it. Ecommerce trends that were supposed to grow over several years continuously were accelerated exponentially in a few months. Adapting is crucial… continue »
Authentic Content Marketing in 2021: How the New Consumer Base will Perceive your Content
Social media agencies and marketers have adapted their online marketing strategies to engage frequently with consumers. However, there has been a significant shift in who the primary consumers are within the online world. A new consumer group, mainly composed of Generation Z and late Millennials, is more tech-savvy than any other consumer group that has… continue »
Want to get rid of a bad review on Google? Let’s see if you qualify!
In an ever-expanding digital landscape, consumers have more access to information and digital tools from which to purchase. With competition to attract consumers on the rise, brands must adapt to generate deep and meaningful customer interactions on every step of their consumer’s journey. Using these interactions and improved access, customers are looking for information on… continue »
Digital Marketing Trends to Keep an Eye Out for in 2021
As the unprecedented times of 2020 have reshaped the business and marketing ecosystem, 2021 is a year where new trends will gain more power in the marketing world. If 2020 taught us anything, it is that nothing is certain. There were popular trends in early 2020 that were meant to rise, but have since died… continue »
