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Performance Marketing for Customers Who Ask, Compare, and Decide

Customers are no longer relying only on short keyword searches and traditional results pages. They are describing complete situations, asking follow-up questions, comparing alternatives, requesting recommendations, and using AI platforms to decide what to do next.

AI Search Ads help businesses participate during these higher-context moments. MRKT360 develops connected AI ad campaigns that combine paid search, machine learning, audience signals, creative assets, product information, conversion tracking, and landing pages to turn AI-assisted discovery into measurable business growth.

AI Search Advertising Expertise Across Leading Platforms

MRKT360 brings together Google Premier Partner expertise, Microsoft Advertising Partner experience, and current ChatGPT advertising capabilities to help businesses navigate the changing paid search landscape.

We understand that each AI platform works differently. Google connects Gemini with Search, AI Mode, AI Overviews, Shopping, AI Max, and Performance Max. Microsoft connects Copilot with Bing, AI Max, Performance Max, Audience campaigns, and Shopping. ChatGPT Ads use conversational context, advertiser-provided signals, creative assets, and landing pages to display relevant sponsored messages below eligible responses.

Our role is to build the campaign structure, tracking, creative, product data, and conversion experience required to compete across these different ecosystems.

ChatGPT AI Ads

Get More Testing Power With Advertising Credits

Eligible businesses may qualify for up to $6,000 in Google Ads credits and up to $2,500 in Microsoft Ads credits when opening qualifying accounts through MRKT360.

Available credits can help support eligible Search, Performance Max, Shopping, Audience, Gemini, and Copilot advertising campaigns while your account tests creative assets, gathers conversion data, and identifies stronger opportunities.

Offers, qualifying spend, account eligibility, activation periods, and credit values are subject to current promotional terms.

Copilot Ads Campaigns

Your Customers Are Asking AI. Your Brand Should Be Part of the Journey.

AI platforms are becoming an important part of how people discover products, research services, compare providers, and narrow their options.

We help businesses build an AI-powered search marketing strategy that connects advertising with the moments where customers are actively looking for information, evaluating alternatives, and preparing to act.

Our team continuously reviews campaign performance, search behaviour, conversational intent, creative relevance, product data, conversion quality, and landing page experience. The result is a connected advertising system designed to capture demand across both traditional search and emerging AI environments.

Turn Richer Customer Intent Into Better Advertising

Traditional paid search often begins with a keyword. AI-driven search ads can consider a wider range of signals, including the customer’s question, conversational context, desired outcome, product requirements, previous interactions, and readiness to act.

Understand More Complex Needs

Connect with customers whose detailed questions reveal priorities, limitations, preferences, and purchasing intent that may not appear in a short search phrase.

Adapt the Message to the Moment

Use platform-supported automation to match headlines, descriptions, products, creative assets, and landing pages with the customer’s current needs.

Support Research & Comparison

Maintain visibility while customers compare products, businesses, features, reviews, pricing, availability, and possible alternatives.

Connect Discovery With Action

Guide qualified customers from an AI-assisted conversation to a product page, quote request, consultation, booking, phone call, or purchase.

Future of AI

Prepare for What Is Available Now and What Comes Next

AI advertising is still developing. Campaign formats, targeting options, measurement tools, eligible plans, geographic availability, and sponsored placements can change as Google, OpenAI, and Microsoft continue expanding their platforms.

MRKT360 does not rely on access to one experimental placement. We build a strong advertising foundation that can support today’s available inventory while preparing your business for future formats.

That foundation includes accurate conversion tracking, organized campaign structures, suitable bidding strategies, diverse creative assets, strong landing pages, updated product feeds, audience signals, brand controls, and regular human oversight.

Google continues to test new Gemini-powered sponsored formats, OpenAI describes ChatGPT advertising as an evolving platform, and Microsoft is expanding AI Max, Copilot placements, and contextual offer formats.

How MRKT360 Builds Your AI Search Ads Strategy

Search and Intent Discovery

We examine how your customers search, ask questions, compare solutions, and make decisions across traditional and AI-powered platforms. We also define the customer actions that matter most, such as purchases, qualified leads, phone calls, bookings, and form submissions.

Campaign and Data Preparation

We review your advertising accounts, campaign structures, tracking, product data, creative assets, audience signals, and landing pages. This helps identify gaps and gives each platform stronger information for matching your business with relevant customer intent.

Platform Activation

We build or optimize the campaigns that best align with your goals, which may include Search, AI Max, Performance Max, Shopping, Audience, Gemini, ChatGPT, or Copilot advertising. Budgets, creative assets, locations, offers, and conversion goals are structured around the requirements of each platform.

Performance Expansion

We monitor costs, clicks, customer searches, conversational context, conversion quality, creative performance, and landing page results. Campaigns are continuously refined so more budget can be directed toward the platforms, audiences, messages, and customer journeys producing stronger outcomes.

Our Core AI Search Advertising Services

A strong AI Search Ads strategy requires more than placing the same advertisement across several platforms. Each ecosystem uses different campaign types, context signals, creative formats, bidding options, and eligibility requirements.

Gemini Ads

Gemini Ads

Connect with customers through Gemini-powered Google advertising experiences, including AI Mode, AI Overviews, AI Max for Search, Shopping, and Performance Max.

MRKT360 prepares your Google Ads campaigns, creative assets, product feeds, conversion tracking, and landing pages for both current placements and new Gemini-powered formats as they become available. Google is currently testing formats such as Conversational Discovery Ads, Highlighted Answers, and AI-powered Shopping Ads.

ChatGPT Ads

ChatGPT Ads

Present relevant sponsored messages while eligible ChatGPT users explore options, compare alternatives, and decide what to do next.

ChatGPT Ads can appear below responses and may include an advertiser name, headline, description, landing page, logo, and image asset. Campaigns can currently use CPM or CPC buying options, while OpenAI continues expanding its Ads Manager, measurement tools, and market availability.

Copilot Ad

Copilot ads

Connect with customers throughout Microsoft Copilot, Bing, Copilot Search, Copilot Answers, Shopping, AI Max, and Performance Max experiences.

MRKT360 helps prepare Microsoft Advertising campaigns with accurate UET tracking, strong creative assets, product data, audience signals, conversion goals, and landing pages. Microsoft’s AI Max can support advertising across Bing, Copilot Search, and Copilot Answers, while Offer Highlights can surface relevant product benefits within eligible Copilot experiences.

Landing Page

Frequently Asked Questions About AI Search Ads

What are AI Search Ads?

AI Search Ads are sponsored messages delivered within or around AI-assisted search and conversational experiences. They can appear while customers ask questions, explore products, compare providers, request recommendations, or make decisions.
Depending on the platform, this may include Gemini-powered Google Ads, ChatGPT Ads, Microsoft Copilot Ads, AI Max, Performance Max, Shopping Ads, or other eligible formats.

Which Platforms Currently Offer AI Search Advertising?

Google provides advertising opportunities through AI Mode, AI Overviews, AI Max, Performance Max, Search, and Shopping. Microsoft offers advertising across Copilot, Bing, Copilot Search, Copilot Answers, AI Max, Performance Max, and Shopping.

OpenAI also offers ChatGPT Ads through an expanding advertising platform with self-serve Ads Manager, CPC and CPM buying options, and conversion measurement tools. Availability varies by market, account, user plan, and current platform rollout.

Are AI Search Ads Separate Campaign Types?

Not always. Some AI advertising placements are accessed through existing Search, Shopping, Audience, AI Max, or Performance Max campaigns.

ChatGPT Ads use their own Ads Manager, while Gemini and Copilot placements may depend on eligible Google Ads or Microsoft Advertising campaigns. MRKT360 reviews each platform and recommends the appropriate campaign structure.

How Is Artificial Intelligence Used for Search Ads?

Artificial intelligence and machine learning can help platforms interpret customer intent, match ads with relevant conversations, personalize creative assets, select landing pages, optimize bids, identify new searches, and predict which users are more likely to complete a conversion.
These systems still require accurate business information, conversion data, useful creative assets, clear goals, and appropriate controls.

How Does MRKT360 Measure AI Search Ad Performance?

We measure outcomes that connect directly with your business, including qualified leads, purchases, revenue, phone calls, bookings, form submissions, customer acquisition cost, return on ad spend, and conversion quality.

Measurement may include platform reporting, Google Analytics 4, Google Ads tracking, Microsoft UET, OpenAI conversion tools, pixels, conversion APIs, CRM data, call tracking, and landing page analytics.

Why Businesses Trust Us

Partnership Mentality

We treat your business like our own, aligning strategy with your long-term vision and growth goals.

Accountability First

We stand behind our work. Clear reporting, clear expectations, and a commitment to continuous improvement.

Transparent Communication

You always know what we’re doing, why we’re doing it, and how it’s performing. No confusion. No hidden tactics. Just clarity.

Schedule a Free Consultation

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