Get more people to install your app, optimize your app for events and attract your best potential and current customers.
App Ads allow you to promote your apps across Facebook, Instagram and Audience Network. With the help of a reliable Facebook Partner, you can create, optimize and measure your app ads from the Ads Manager.
You will want to register your app with Facebook and implement their SDK. This allows you to relay app event data to Facebook. You can accurately track and measure the actions people take in your app with ease.
You don’t really need to register your app or implement the SDK to run the App Installs objective. However, your ads will optimize for link clicks instead of app installs. Furthermore, your campaign will not be able to track installs that happen thanks to your ads.
You can also register your app id and use the Traffic and Conversions objectives. An important thing to consider is that you can’t use Automated App Ads with these objectives.