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Digital Marketing Blog

Discover fresh insights, emerging tools, and proven techniques from the forefront of digital marketing.

Roadmap to Decisions: The Stages of the Online Purchase Journey

Roadmap to Decisions: The Stages of the Online Purchase Journey

April 12, 2021

Most advertisers only focus on search advertising and SEO when targeting audiences through digital marketing strategies. While it isn’t a wrong approach in the slightest, they are actively diminishing their ad campaign…

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What SEO Marketers Need To Keep In Mind About Gen Z

What SEO Marketers Need To Keep In Mind About Gen Z

March 30, 2021

Newer generations behave differently than older marketing audiences. This creates new challenges for digital marketers, as they must look for the most effective way to reach them. Generation Z’s behavior, when compared…

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What’s happening to Google’s Phrase Match and Broad Match Modifier?

What’s happening to Google’s Phrase Match and Broad Match Modifier?

March 25, 2021

In 2021, Google’s phrase match will begin to adopt behaviours from the broad match modifier (BMM) to simplify keywords and facilitate reaching the right customers. What does this mean? This means that…

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THE ULTIMATE PPC CHECKLIST

THE ULTIMATE PPC CHECKLIST

March 24, 2021

If you are doing any of the following, there’s room for improvement. 1. You are following the last click model: If you are still using the last click model, you are doing…

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Hierarchy: How to Attract, Intrigue & Deliver A Message With Your Ad Designs

Hierarchy: How to Attract, Intrigue & Deliver A Message With Your Ad Designs

March 18, 2021

Design principles are one of the most important things to consider when designing advertising campaigns, posters, flyers, motion graphics, and other elements that can boost a brand’s effectiveness within the digital marketing…

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Press Release Basics: Tips To Get Noticed

Press Release Basics: Tips To Get Noticed

March 11, 2021

Mastering the art of writing a press release is a must for any marketing and public relations specialists. Many would argue that press releases have become obsolete, but they continue to be…

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How to leverage visual identity to drive creative performance webinar

How to leverage visual identity to drive creative performance webinar

March 11, 2021

On Tuesday, our in-office team attended Facebooks’ live Master your Marketing webinar. The webinar was interesting and fun. Facebook’s team discussed how brands are creating their contemporary brand image and centred around…

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Video Campaigns 2021: Creative Lessons to Consider

Video Campaigns 2021: Creative Lessons to Consider

March 8, 2021

In 2020, video streaming became more popular than ever before. Given the pandemic and overall social distancing, screens are getting more and more attention. From sports, streams, DIY videos and skincare, viewers…

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Why Bing and Microsoft Advertising are Still a Good Choice for Ad Campaigns

Why Bing and Microsoft Advertising are Still a Good Choice for Ad Campaigns

March 4, 2021

Most people tend to view Bing as inferior to Google. However, the search engine has gained popularity in recent years, especially in the digital marketing space, as Microsoft Advertisement offers advantages to…

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