Digital Marketing Blog
Discover fresh insights, emerging tools, and proven techniques from the forefront of digital marketing.
Keep Their Eyes On Your Prize
At the dawn of its age, everyone thought the internet would be the new library of Alexandria. All of the world’s knowledge would be held in an immaterial hub, free to access from anywhere in the world. Instead, it became a worldwide shopping mall. There’s no place like The Mall. That may sound like an…… continue »
The Social Media Tightrope
It’s all a balancing act. When it comes to online marketing solutions, social media presence is necessary and crucial to get the business flowing. But doing it all isn’t necessarily easy. Presence builds trust There’s a reason why people look for their mother for advice more than their father. In the traditional family model, the…… continue »
Web Design: Go Small or Go Home
The amount of time I spend in front of my computer screen is but a flap of a butterfly’s wing compared to the time I spend looking at my phone. The Future is in our Pockets As Gen-Zers grow as a market, and with new generations growing up with tablets and smartphones, chances are that…… continue »
Pay For Results (Not Promises) When Running PPC Ads
Imagine that someone is walking toward the bus stop, and there they come across an ad for your product or service. They get closer to inspect it only to find themselves at your business doorstep. Sounds magical, right? Well, that’s how Google Ads works. 21st Century Advertising We sometimes take for granted just how easy…… continue »
Anyone Can Do SEO
At first, the very technical term “Search Engine Optimization” (SEO) can make this simple to use, and effective digital marketing seems intimidating. Like something that is better left to an SEO expert. But the truth is, you can probably just do it yourself. What is SEO? Search Engine Optimization is a digital marketing tool that…… continue »
Work S.M.A.R.T., Not Hard
“Work smart, not hard” is a bold statement. Very genuine and suitable for many situations and fields. But what exactly is it to work smart? Napoleon said, “divide and conquer.” This applies differently in the modern battlefield version called business, with the acronym S.M.A.R.T., which stands that a goal must be Specific, Measurable, Attainable, Relevant,…… continue »
Here’s How To Improve The Cart Abandonment Rate Of Your Online Store
If you sell products or services online, you are probably already familiar with cart abandonment statistics. And yes, it’s a daytime headache and a nightmare at noon. While seeing the numbers, all those leads escaping from the conversion path seems unbelievable. Not very encouraging, eh? Even if the business numbers are okay, you sure could…… continue »
Facebook Stars And Other Monetizing Tools: How It Benefits Your Business
Mark Zuckerberg recently announced Facebook Stars as their new form of helping creators monetize their content. An exponential boost to their Facebook Marketing strategies. The big trend among social media platforms seems to catch creators’ attention first and then the users. Meta also bets on Instagram’s Reels Play Bonuses, making a bold competition statement to…… continue »
What Does The Consumer Want? 3 Ways To Find It, Online
That is the big question, eh? Whether you are in a company’s marketing department or a small business owner, you wonder about this every day. Change is the only constant in life, which also occurs with necessities, trends, fashion and purchasing habits. It takes special attention to detail and deep analysis to guess the market’s…… continue »
Want To Boost Your Ad Segmentation And Promotion? Keep These 3 Things In Mind
Have you ever run an ad for your business on Instagram or Facebook, budgeted it and not gotten the results you expected? You probably didn’t segment it correctly. Things are not as they used to be. Social media algorithms have changed and got a little harder to understand. In the past, it was as simple…… continue »
Creative Freelancer’s Marketing: Should You Do It All Yourself?
Being a freelancer in the creative field is a whole challenge. There are multiple hats to wear and too much to do that you end up distracted from your primary tasks and reducing the quality of your work. This will cost you a lot. The more you can focus on mastering your craft and producing…… continue »
Internet Explorer Says Adieu Forever
Microsoft has retired its first internet browser, the mythic Internet Explorer, after 26 years of service and bets firmly on its successor, re-delivering Microsoft Edge to the wireless masses. But why is this big news? Can Microsoft Edge compete with other browsers? Internet Explorer’s popularity went down in the past decade. You could find jokes…… continue »
