Digital Marketing Blog
Discover fresh insights, emerging tools, and proven techniques from the forefront of digital marketing.
Social Media Marketing Tips for Small Businesses
Social media marketing was an optional thing small businesses could use to boost their game, but it wasn’t necessary for ultimate success. After all, small businesses usually have an established customer base that knows who they are and where to find them. Therefore, social media marketing won’t benefit them. This is a mentality that needs…… continue »
Want to improve your SEO ranking? Here are 10 easy ways to do it!
Search Engine Optimization (SEO) needs to be at the top of your priority list if you want people to find you on Google search. If you are unable to generate traffic and leads, potential customers won’t be able to find you online. What happens after someone does an online search? The top results get clicked,…… continue »
Use YouTube Advertising to Power-up Your Crowdfunding
In an ever-evolving digital world, people can share their ideas with others with relative ease. Sometimes people are willing to fund an idea, project or venture you may have in order to see it come to life. Crowdfunding has become increasingly popular, with over a thousand active crowdfunding platforms on the internet. Through a crowdfunding…… continue »
Will Graphic Designers Become Obsolete by 2030?
Are graphic designers going to be replaced by machines by 2030? Way back in 2013, a research paper by Oxford University outlined the probability of specific jobs and occupations being replaced by intelligent machines by the year 2033. The term “graphic designer” was not on the list, as it was seemingly too broad for their…… continue »
Content Scoring Explained
It is almost impossible to improve what you don’t measure. On the other hand, you can’t just improve something just because you measure it. When it comes to content, there’s no shortage of ways to score it. Some are simple methods, and others are a bit more complicated. But just because they are complex doesn’t…… continue »
Facebook Analytics will disappear in June 2021: Here’s what you should know
Facebook Analytics will disappear in June 2021: Here’s what you should know Facebook has just announced that its analysis tool “Facebook Analytics” will no longer be available as of June 30, 2021. Why did Facebook make this decision? And how will it affect those who used this tool to know who interacted with their page?…… continue »
Top Benefits of High-Quality Content Marketing
Digital marketers realize that the B2B marketing landscape has become more and more competitive as time goes on. Businesses are making significant investments in building content marketing projects. Is there a reason for this? You bet. Content marketing has proven to be one of the most effective ways to grow audience engagement and rapport, increase…… continue »
Digital Resources: Boost Your Online Ranking & Traffic With These Tools
As a business owner, boosting your online presence and traffic is crucial for success in an ever-evolving digital landscape. There are many tools and resources you can use to improve your web marketing strategies. Mrkt360 has compiled a list of them here, so be sure to check them out. Let’s go over some of them…… continue »
Copywriting vs. Content Writing: What’s the difference? Which one is best for you?
Copywriting and content writing are the same, right? No. They are not the same. Their differences are comparable to those between a turtle and a tortoise: similar characteristics, very different behaviours, motivations and purpose. Beginner writers need to look out for these differences and know the unique skills, challenges and workflow each one needs. The…… continue »
Roadmap to Decisions: The Stages of the Online Purchase Journey
Most advertisers only focus on search advertising and SEO when targeting audiences through digital marketing strategies. While it isn’t a wrong approach in the slightest, they are actively diminishing their ad campaign potential. It is essential to show your ad during every possible touchpoint of the consumer journey. Your potential customers browse through social media,…… continue »
What SEO Marketers Need To Keep In Mind About Gen Z
Newer generations behave differently than older marketing audiences. This creates new challenges for digital marketers, as they must look for the most effective way to reach them. Generation Z’s behavior, when compared to millennial audiences, differs significantly from any other audience. Learning to work and connect with these younger audiences is vital to stay afloat…… continue »
What’s happening to Google’s Phrase Match and Broad Match Modifier?
In 2021, Google’s phrase match will begin to adopt behaviours from the broad match modifier (BMM) to simplify keywords and facilitate reaching the right customers. What does this mean? This means that both phrase and BMM keywords will show on ads on searches that include your keyword’s meaning and have similar matching behaviour. This also…… continue »
