Digital Marketing Blog
Discover fresh insights, emerging tools, and proven techniques from the forefront of digital marketing.
Artificial Intelligence in Business
Artificial Intelligence Definition What is Artificial Intelligence? Better known as AI, it is theory and development of computer systems able to perform tasks that normally require human intelligence. This includes visual perception, speech recognition, decision-making, and translation between languages. How can artificial intelligence help marketers you may ask? Well let me tell you! One way… continue »
Mrkt360 Hosts Google Partners Event
Last Wednesday, Mrkt360 joined the November 2017 Google Partners Connect event. Each Month, Google organizes the Partners Connect event online. The event aims to address existing challenges in the digital marketing industry and discuss possibilities for the future. Each month, the event has a different theme. Regardless of the industry, the event brings together hundreds… continue »
How Much Is A Lead Worth For You?
Qualified sales leads are the lifeline of most businesses. Often, you might find it difficult to measure your marketing performance and costs. If you find yourself in this situation, figuring out what a lead is worth and setting a budget for them is a great way to track your marketing performance and measure the effectiveness… continue »
Mrkt360: Official Facebook Partners
Mrkt360 is approved as one of the few Facebook Partners in the world. This partnership aims to address the existing challenges associated with using Facebook advertising, as well as creating a unique opportunity for learning and mastering advertising best practices on the platform. Mrkt360 will help their clients build smarter end-to-end campaigns, make ads that… continue »
Engagement Strategist: The Day To Day Tasks
I’m sure we’ve all heard of the term engagement strategist, but do you know what their day to day role entails? Do you have an understanding of what they actually do? Let us define this in technical terms: “A Digital Engagement Strategist is someone who develops and implements a digital engagement plan for an organization.… continue »
Why Designated Landing Pages Are Important For Your PPC Ads
As a business owner, you might say oh “Do I really need a designated landing page? I already have an excellent website where I can drive all my PPC traffic to”. Well, the answer is yes, you do need a targeted landing page. Driving your ads to a general page on your website is simply… continue »
Chrome Will Now Mark Http Pages as “Not Secure”
Google has announced that starting October 2017, Chrome (version 62) will show a “not secure” warning when users enter text in a form on an HTTP page, and for all pages in Incognito mode. The new warning is part of a long-term plan to mark all pages served over HTTP as “not secure”. So, you… continue »
Instagram Hacks For Small Businesses
Social Media has continued to experience an overwhelming growth over the past few years. With that being said, there are over 7 million users of Instagram in Canada, and this number is advancing in an upward direction. As a small business, keying into this growth is a strategic step towards improving your company reach, learning… continue »
The Essence Of Our Lives Today
Think of someone who knows you more than you know yourself. It can’t be your spouse, your kids, or your best friend… If you guessed Google. you’re right. Here’s a humorless infographic to brighten up your day. Empty alt attribute continue »
Why Social Media Marketing Is Important
The introduction and growing influence of Social Media has changed the whole marketing landscape. Social media has opened new doors for marketers that did not exist before or were too complicated to use. Social media has allowed us to share content all over the world in just a few seconds. Our social media marketing agency… continue »
Tips For Building a Trustworthy Website
Your company website is often the first impression that potential consumers have on your business. It will only take them a matter of seconds to establish a judgement on your business based on how your website looks and works. Regardless of the quality of your offered products or services, your website must look trustworthy in… continue »
Common Misconceptions About SEO
Having the right SEO strategy for your website is crucial for a high organic search ranking. However, because Google is fairly quiet about their ranking algorithms, there is a lot of misleading information floating around the internet about SEO. As an SEO company in Toronto, we have heard our fair share of terrible and outdated… continue »
