In Japan, there are sushi restaurants where a conveyor belt goes around the tables with plates of individual sushi pieces. You grab whichever ones catch your eye, and they charge you by the plate at the end. It’s like a different, more practical take on the all-you-can-eat buffet. Google Ads Buffet Like buffets, most Ad… Continue reading Ad Your Service
Ah, the sea! A rich and vast wonderland of life, opportunity, and treasure. It’s a beautiful yet treacherous landscape where one wrong move or an overly ambitious dive can lead to crushing darkness and unimaginable horrors. Sounds pretty much like the internet. Like the explorers of old, brave people took it upon themselves to chart… Continue reading Using SEO to Sail the Internet Sea
If you’ve ever gone to a symphony orchestra, then you know the awe of witnessing dozens of instruments play in unison to perform captivating pieces of music. Marketing To My Ears Social media marketing is much like a symphony orchestra in that regard. Each respective platform takes on the role of the sections (strings, woodwinds,… Continue reading Social Media Symphony: What it takes to manage it.
When I was young, my dad bought me one of those kits to build my own birdhouse. I imagined it would be like assembling a puzzle, but inside were some nails, wood, and sandpaper. Long story short, I got splinters, and my dad built the birdhouse for me. Business isn’t child’s play. I’ve always liked… Continue reading Building Business With The Right Help
With the Superbowl fast approaching, millions of people are on the edge of their seats. However, many are just there for the Ads (and maybe the guac). Entertainment and marketing have a long-standing intimate relationship. In simple terms: the bigger the audience, the more exposure for advertisement. That’s why Super Bowl commercials are often the… Continue reading An Internet Relationship With Marketing
Connection is key when you work in Marketing and Advertising. The best agencies are not the ones who sell the most, but the ones that manage to bring customers and businesses closer together. Thankfully there are other companies who recognize how important this job is, and work hard to give us the tools to do… Continue reading Life as a Google Premier Partner
If you’re a tech enthusiast, marketing agent, or just really into internet privacy, you’ll be interested to know that Google’s getting rid of the FLoC. But, what is FloC? Federated Learning Cohorts was Google’s controversial project to replace interest-based advertising cookies with grouping users based on interests. Think of it like sheep herding. Instead, Google… Continue reading Google Got Rid of FloC and Replaced it with Topics
Let’s be honest, if word-of-mouth were enough to sell goods and services in this day and age, Coca-Cola wouldn’t spend billions on cans with names on them or Christmas parades. Contrary to the famous saying, products don’t just “sell themselves.” Welcome to the digital age Years ago, you’d have to set aside millions of dollars… Continue reading How To Play The Marketing Game
You walk by the newest local coffee shop on your morning commute only to find it full to the brim once again. You then decide to get coffee somewhere else, which goes on for weeks. Once you finally manage to get inside, you find that most people inside are clicking away at their computers or… Continue reading Attracting The Right Crowd With SEO
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