Business Insights | Page 6 of 16

Life as a Google Premier Partner

Connection is key when you work in Marketing and Advertising. The best agencies are not the ones who sell the most, but the ones that manage to bring customers and businesses closer together. Thankfully there are other companies who recognize how important this job is, and work hard to give us the tools to do… Continue reading Life as a Google Premier Partner

Google Got Rid of FloC and Replaced it with Topics

If you’re a tech enthusiast, marketing agent, or just really into internet privacy, you’ll be interested to know that Google’s getting rid of the FLoC. But, what is FloC? Federated Learning Cohorts was Google’s controversial project to replace interest-based advertising cookies with grouping users based on interests. Think of it like sheep herding. Instead, Google… Continue reading Google Got Rid of FloC and Replaced it with Topics

How To Play The Marketing Game

Let’s be honest, if word-of-mouth were enough to sell goods and services in this day and age, Coca-Cola wouldn’t spend billions on cans with names on them or Christmas parades. Contrary to the famous saying, products don’t just “sell themselves.” Welcome to the digital age Years ago, you’d have to set aside millions of dollars… Continue reading How To Play The Marketing Game

Attracting The Right Crowd With SEO

You walk by the newest local coffee shop on your morning commute only to find it full to the brim once again. You then decide to get coffee somewhere else, which goes on for weeks. Once you finally manage to get inside, you find that most people inside are clicking away at their computers or… Continue reading Attracting The Right Crowd With SEO

Web Design Like It’s Child’s Play

Anyone can make a website these days, no more long nights of studying HTML, fiddling with the code for hours only to get the button on your homepage to change colour when the cursor hovers over it. Today, there are plenty of free site builders that let you assemble your own website intuitively with predesigned… Continue reading Web Design Like It’s Child’s Play