Category: Copywriting

Picture this. You open your mail app and read the following subject line: “Spring Updates.” Booooooring. Generic, could come from basically ANY company, unclear subject, no clue what’s inside, uncompelling. Unless the word “spring” is accompanied by “break,” the subject line has nothing going for it. Now imagine a potential client receiving hundreds of those… Continue reading 10 Cold Email Subject Line Formulas to Get You Out of the “Junk” Folder