When it comes to digital marketing, the first page of Google Search Results is the red carpet for businesses. Hard work and dedication are not enough to get you there, and it would be best if you had a strategy, patience, diligence… or money. PPC (pay-per-click) advertising gives you a fast pass to the top… Continue reading Shoot up to the top with Google Ads
Santa isn’t the only one making a list and checking it twice. Like old Saint Nick, Google’s job is to help people get what they want or need, whether it is the answer to a question or a link to a site that offers the product or service you need. But, unlike him, Google works… Continue reading Get Off Google’s Naughty List
Imagine that someone is walking toward the bus stop, and there they come across an ad for your product or service. They get closer to inspect it only to find themselves at your business doorstep. Sounds magical, right? Well, that’s how Google Ads works. 21st Century Advertising We sometimes take for granted just how easy… Continue reading Pay For Results (Not Promises) When Running PPC Ads
In Japan, there are sushi restaurants where a conveyor belt goes around the tables with plates of individual sushi pieces. You grab whichever ones catch your eye, and they charge you by the plate at the end. It’s like a different, more practical take on the all-you-can-eat buffet. Google Ads Buffet Like buffets, most Ad… Continue reading Ad Your Service
When I was a kid, I loved rewatching movies mostly because my limited attention span made me miss half of it, so it felt like I was watching a new one every time. One time I watched Batman Beyond: Return of the Joker like twenty times in one week (I was stuck at home alone… Continue reading Pay Per Who? Google Ads Explained Simply
Connection is key when you work in Marketing and Advertising. The best agencies are not the ones who sell the most, but the ones that manage to bring customers and businesses closer together. Thankfully there are other companies who recognize how important this job is, and work hard to give us the tools to do… Continue reading Life as a Google Premier Partner
The View from the Top of the Mountain As an SEO Company, we know that you want to get to that coveted top of the mountain that is the list of search engine results. Let’s face it, in the world of digital marketing, even being on the first page is a symbol of popularity, relevance,… Continue reading SEO vs SEA: Which One Gets You To The Top?
Rock and Roll has taught us that it’s cool to say what you want, be a rebel, and not care what other people think about you. While that might work for some, the digital age has come to change the outlook for this generation. Social Media has put us all in the public eye and… Continue reading Why Your Online Reputation Matters and How to Leverage it for Success
Google is responsible for more than 80% of the world’s web searches. We use this platform daily to search for everything. Some of us use Google multiple times a day, but there are still things to learn about the search engine. Some of them are better ways to tweak how results pop up for you.… Continue reading Google Search Tips Everyone Must Know
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