Google is responsible for more than 80% of the world’s web searches. We use this platform daily to search for everything. Some of us use Google multiple times a day,...
In 2021, Google’s phrase match will begin to adopt behaviours from the broad match modifier (BMM) to simplify keywords and facilitate reaching the right customers. What does this mean? This means that...
Mastering the art of writing a press release is a must for any marketing and public relations specialists. Many would argue that press releases have become obsolete, but they continue...
Marketing and customer relationship management (CRM) go hand in hand. An important metric for success within the digital marketing industry is how well a business can manage its relationships with its...
Social media agencies and marketers have adapted their online marketing strategies to engage frequently with consumers. However, there has been a significant shift in who the primary consumers are within...
In an ever-expanding digital landscape, consumers have more access to information and digital tools from which to purchase. With competition to attract consumers on the rise, brands must adapt to...
