Category: Google

Press Release Basics: Tips To Get Noticed

Mastering the art of writing a press release is a must for any marketing and public relations specialists. Many would argue that press releases have become obsolete, but they continue to be a part of any web marketing strategy. Journalists use press releases for news topics and stories that are relevant. News distribution platforms make… Continue reading Press Release Basics: Tips To Get Noticed

Published March 11, 2021

Categorised as Business, Google, SEO, Social Media

Customer Relationship Management and Its Role In Marketing

Marketing and customer relationship management (CRM) go hand in hand. An important metric for success within the digital marketing industry is how well a business can manage its relationships with its customers. Most companies tend to accomplish CRM by implementing IT systems that address the problems of dealing with customers through day-to-day follow-ups. CRM is… Continue reading Customer Relationship Management and Its Role In Marketing

Published February 22, 2021

Categorised as Ecommerce, Google, Marketing, SEO, Social Media

Authentic Content Marketing in 2021: How the New Consumer Base will Perceive your Content

Social media agencies and marketers have adapted their online marketing strategies to engage frequently with consumers. However, there has been a significant shift in who the primary consumers are within the online world. A new consumer group, mainly composed of Generation Z and late Millennials, is more tech-savvy than any other consumer group that has… Continue reading Authentic Content Marketing in 2021: How the New Consumer Base will Perceive your Content

Published February 8, 2021

Categorised as Business, Ecommerce, Facebook Advertising, Google, Marketing, SEO, Social Media

Want to get rid of a bad review on Google? Let’s see if you qualify!

In an ever-expanding digital landscape, consumers have more access to information and digital tools from which to purchase. With competition to attract consumers on the rise, brands must adapt to generate deep and meaningful customer interactions on every step of their consumer’s journey. Using these interactions and improved access, customers are looking for information on… Continue reading Want to get rid of a bad review on Google? Let’s see if you qualify!

Published January 28, 2021

Categorised as Google, Marketing, SEO, Social Media

Digital Marketing Trends to Keep an Eye Out for in 2021

As the unprecedented times of 2020 have reshaped the business and marketing ecosystem, 2021 is a year where new trends will gain more power in the marketing world. If 2020 taught us anything, it is that nothing is certain. There were popular trends in early 2020 that were meant to rise, but have since died… Continue reading Digital Marketing Trends to Keep an Eye Out for in 2021

Published January 26, 2021

Categorised as Business, Facebook Advertising, Google, Marketing, SEO, Social Media

Mrkt360, the Changing Digital Landscape, and You

The past week, and it’s developing situations, have demonstrated massive upheaval, discord, and even anxiety amongst millions of social platform users. Two of the internet’s largest and most widely used communication platforms, Twitter and WhatsApp, have been heavily criticized for recent events. In Twitter’s case regarding (what some consider) political censorship. While WhatsApp’s condemnation stems… Continue reading Mrkt360, the Changing Digital Landscape, and You

Published January 15, 2021

Categorised as Google, Marketing, Social Media