In an ever-evolving digital world, people can share their ideas with others with relative ease. Sometimes people are willing to fund an idea, project or venture you may have in order to see it come to life. Crowdfunding has become increasingly popular, with over a thousand active crowdfunding platforms on the internet. Through a crowdfunding… Continue reading Use YouTube Advertising to Power-up Your Crowdfunding
Digital marketers realize that the B2B marketing landscape has become more and more competitive as time goes on. Businesses are making significant investments in building content marketing projects. Is there a reason for this? You bet. Content marketing has proven to be one of the most effective ways to grow audience engagement and rapport, increase… Continue reading Top Benefits of High-Quality Content Marketing
If you are doing any of the following, there’s room for improvement. 1. You are following the last click model: If you are still using the last click model, you are doing it wrong. In the last click attribution model, credit is given to the last channel a customer interacts with before making a purchase.… Continue reading THE ULTIMATE PPC CHECKLIST
On Tuesday, our in-office team attended Facebooks’ live Master your Marketing webinar. The webinar was interesting and fun. Facebook’s team discussed how brands are creating their contemporary brand image and centred around a style guide for forging your own unique brand image. But why is your brand important, especially it’s visual component? As the Facebook… Continue reading How to leverage visual identity to drive creative performance webinar
In 2020, video streaming became more popular than ever before. Given the pandemic and overall social distancing, screens are getting more and more attention. From sports, streams, DIY videos and skincare, viewers are consuming more content by the minute. The content they are consuming isn’t too random, either. They now consume content that is relevant… Continue reading Video Campaigns 2021: Creative Lessons to Consider
Most people tend to view Bing as inferior to Google. However, the search engine has gained popularity in recent years, especially in the digital marketing space, as Microsoft Advertisement offers advantages to those interested in specific types of ad campaigns. Mrkt360 and other marketing agencies have been bombarded with requests from customers interested in advertising… Continue reading Why Bing and Microsoft Advertising are Still a Good Choice for Ad Campaigns
Marketing and customer relationship management (CRM) go hand in hand. An important metric for success within the digital marketing industry is how well a business can manage its relationships with its customers. Most companies tend to accomplish CRM by implementing IT systems that address the problems of dealing with customers through day-to-day follow-ups. CRM is… Continue reading Customer Relationship Management and Its Role In Marketing
COVID-19 impacted all industries significantly in 2020. However, not all of them suffered adverse effects from the ongoing pandemic. With people being sheltered inside their homes, consumer behaviour has evolved quickly, e-commerce chasing swiftly after it. Ecommerce trends that were supposed to grow over several years continuously were accelerated exponentially in a few months. Adapting is crucial… Continue reading Ecommerce 2021: How to succeed in the digital marketplace
Social media agencies and marketers have adapted their online marketing strategies to engage frequently with consumers. However, there has been a significant shift in who the primary consumers are within the online world. A new consumer group, mainly composed of Generation Z and late Millennials, is more tech-savvy than any other consumer group that has… Continue reading Authentic Content Marketing in 2021: How the New Consumer Base will Perceive your Content
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