Marketing Insights | Page 10 of 18

The Single Biggest Mistake Copywriters Do When Targeting Sales Copy

I’ve talked about the importance of authenticity, headlines, and other copywriting aspects critical to success in content marketing. However, there is a single biggest mistake you could be doing that will hinder your online sales. Most people don’t segment their traffic right. They give their message to the wrong audience, which, in turn, turns it… Continue reading The Single Biggest Mistake Copywriters Do When Targeting Sales Copy

The Importance of Existing Customers & How to Keep Them Wanting More

There is a misconception that has been coming up with some of our clients. They are mostly focused on getting new leads and conversions and advertising their brand in front of new potential clients. Don’t get me wrong, increasing your conversions is always a good thing. However, when we ask the question, “what about the… Continue reading The Importance of Existing Customers & How to Keep Them Wanting More

Get More Views On YouTube By Using The Right Keywords

YouTube is not only a social network to watch cat videos. It’s the second-largest search engine on the internet. You read that right. With more than 3 billion monthly searches, 2 billion active monthly users, and over 1 billion hours of content watched every single day, YouTube offers a chance for you to generate leads… Continue reading Get More Views On YouTube By Using The Right Keywords

How To Write An Effective Blog Post For Your Audience And Customers

The relationship between blogging and the success of your marketing and search engine optimization (SEO) efforts is clear as day. If you are reading this blog, you probably already know the importance of learning how to start, write, and manage a blog to support your brand or business is vital to surviving in the digital… Continue reading How To Write An Effective Blog Post For Your Audience And Customers

7 Headline Formulas That Work

Let me tell you a little secret… More than half of people will only read your content’s headline. The remaining will determine whether or not your content is worth their time based on your headline. This is true whether you are trying to boost your search engine optimization (SEO), create more traffic to your website/blog,… Continue reading 7 Headline Formulas That Work

Here’s 2 Things You Need to Know Before Running Your First Online Marketing Campaign

Hello, first-timer. Ready to run your first digital marketing campaign? That’s the spirit! But where to start? There are literally hundreds of options for running your first campaign. You can write newsletters, boost your SEO through blogs, pay for ads, or engage through social media marketing. These are a few of the main ones, others… Continue reading Here’s 2 Things You Need to Know Before Running Your First Online Marketing Campaign