Digital Marketing Insights

Let me tell you a little secret… More than half of people will only read your content’s headline. The remaining will determine whether or not your content is worth their time based on your headline....

Hello, first-timer. Ready to run your first digital marketing campaign? That’s the spirit! But where to start? There are literally hundreds of options for running your first campaign. You can write newsletters, boost your SEO...

The world is smartphones. And smartphones mean apps. Subscription app revenue hit $13 billion last year. So what’s the best way to go about marketing your app? Well, let’s talk about the budget first. With...

Your brand is constantly solving problems, satisfying needs, and providing value to your customers. Human connection drives your business since, in the end, you’re dealing with people. Revenue and profit happen as a result of...

You wouldn’t spend money on something without knowing what you’re buying, would you? Why should your online marketing plans be any different? It’s time to stop playing the guessing game and start with the results...

My first attempts at writing were awful. There, I said it. When I started writing, I was far from what you would call a “professional.” I’m about to graduate from college this year, and I’m...

Digital marketers realize that the B2B marketing landscape has become more and more competitive as time goes on. Businesses are making significant investments in building content marketing projects. Is there a reason for this? You...

If you are doing any of the following, there’s room for improvement. 1. You are following the last click model: If you are still using the last click model, you are doing it wrong. In...