Social media agencies and marketers have adapted their online marketing strategies to engage frequently with consumers. However, there has been a significant shift in who the primary consumers are within the online world. A new consumer group, mainly composed of Generation Z and late Millennials, is more tech-savvy than any other consumer group that has… Continue reading Authentic Content Marketing in 2021: How the New Consumer Base will Perceive your Content
Category: Marketing
Want to get rid of a bad review on Google? Let’s see if you qualify!
In an ever-expanding digital landscape, consumers have more access to information and digital tools from which to purchase. With competition to attract consumers on the rise, brands must adapt to generate deep and meaningful customer interactions on every step of their consumer’s journey. Using these interactions and improved access, customers are looking for information on… Continue reading Want to get rid of a bad review on Google? Let’s see if you qualify!
Digital Marketing Trends to Keep an Eye Out for in 2021
As the unprecedented times of 2020 have reshaped the business and marketing ecosystem, 2021 is a year where new trends will gain more power in the marketing world. If 2020 taught us anything, it is that nothing is certain. There were popular trends in early 2020 that were meant to rise, but have since died… Continue reading Digital Marketing Trends to Keep an Eye Out for in 2021
Simple is Superior: The New Era of Branding and Design
Burger King, the American fast-food chain, has rebranded for the first time in two decades. They recently announced switching back to an old (yet modernized) design they used before 1999, featuring a much more simple and flat design. The restaurant chain has updated all brand elements to match this new logo, presented by the creative… Continue reading Simple is Superior: The New Era of Branding and Design
Mrkt360, the Changing Digital Landscape, and You
The past week, and it’s developing situations, have demonstrated massive upheaval, discord, and even anxiety amongst millions of social platform users. Two of the internet’s largest and most widely used communication platforms, Twitter and WhatsApp, have been heavily criticized for recent events. In Twitter’s case regarding (what some consider) political censorship. While WhatsApp’s condemnation stems… Continue reading Mrkt360, the Changing Digital Landscape, and You
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