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As a business owner, you might say oh “Do I really need a designated landing page? I already have an excellent website where I can drive all my PPC traffic to”. Well, the answer is yes, you do need a targeted landing page. Driving your ads to a general page on your website is simply… Continue reading Why Designated Landing Pages Are Important For Your PPC Ads
Google has announced that starting October 2017, Chrome (version 62) will show a “not secure” warning when users enter text in a form on an HTTP page, and for all pages in Incognito mode. The new warning is part of a long-term plan to mark all pages served over HTTP as “not secure”. So, you… Continue reading Chrome Will Now Mark Http Pages as “Not Secure”
Cold calls. Marketing emails that flood your inbox. Commercials that you don’t care about, interrupting your favourite show. These are outbound marketing strategies that we tend to frown upon and choose to ignore most of the time, rather than consuming. These tactics include aggressively pursuing leads through “in-your-face” practices. They usually have low conversion rates,… Continue reading What is Inbound Marketing?
Marketing has changed so much in the past decade alone. Businesses used to spend most of their marketing budget on billboards, flyers, and television and radio commercials. Now successful businesses, even small to medium-sized ones have shifted their focus to online marketing efforts. As the best SEO company in Canada, we have outlined numerous ways… Continue reading How to Revoluntize Your Marketing Strategy
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