Marketing Insights | Page 17 of 18

Mrkt360 Hosts Google Partners Event

MKT360 MOBILE

Last Wednesday, Mrkt360 joined the November 2017 Google Partners Connect event. Each Month, Google organizes the Partners Connect event online. The event aims to address existing challenges in the digital marketing industry and discuss possibilities for the future. Each month, the event has a different theme. Regardless of the industry, the event brings together hundreds… Continue reading Mrkt360 Hosts Google Partners Event

How Much Is A Lead Worth For You?

what is a lead worth

Qualified sales leads are the lifeline of most businesses. Often, you might find it difficult to measure your marketing performance and costs. If you find yourself in this situation, figuring out what a lead is worth and setting a budget for them is a great way to track your marketing performance and measure the effectiveness… Continue reading How Much Is A Lead Worth For You?

Engagement Strategist: The Day To Day Tasks

Engagement Strategist

I’m sure we’ve all heard of the term engagement strategist, but do you know what their day to day role entails? Do you have an understanding of what they actually do? Let us define this in technical terms: “A Digital Engagement Strategist is someone who develops and implements a digital engagement plan for an organization.… Continue reading Engagement Strategist: The Day To Day Tasks

Why Designated Landing Pages Are Important For Your PPC Ads

As a business owner, you might say oh “Do I really need a designated landing page? I already have an excellent website where I can drive all my PPC traffic to”. Well, the answer is yes, you do need a targeted landing page. Driving your ads to a general page on your website is simply… Continue reading Why Designated Landing Pages Are Important For Your PPC Ads

Chrome Will Now Mark Http Pages as “Not Secure”

HTTP to HTTPS

Google has announced that starting October 2017, Chrome (version 62) will show a “not secure” warning when users enter text in a form on an HTTP page, and for all pages in Incognito mode. The new warning is part of a long-term plan to mark all pages served over HTTP as “not secure”. So, you… Continue reading Chrome Will Now Mark Http Pages as “Not Secure”

What is Inbound Marketing?

Inbound Marketing

Cold calls. Marketing emails that flood your inbox. Commercials that you don’t care about, interrupting your favourite show. These are outbound marketing strategies that we tend to frown upon and choose to ignore most of the time, rather than consuming. These tactics include aggressively pursuing leads through “in-your-face” practices. They usually have low conversion rates,… Continue reading What is Inbound Marketing?