Marketing Insights | Page 7 of 9

Customer Relationship Management and Its Role In Marketing

February 22, 2021

Marketing and customer relationship management (CRM) go hand in hand. An important metric for success within the digital marketing industry is how well a business can manage its relationships with its customers. Most companies tend to accomplish CRM by implementing IT systems that address the problems of dealing with customers through day-to-day follow-ups. CRM is… Continue reading Customer Relationship Management and Its Role In Marketing

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Ecommerce 2021: How to succeed in the digital marketplace

February 10, 2021

COVID-19 impacted all industries significantly in 2020. However, not all of them suffered adverse effects from the ongoing pandemic. With people being sheltered inside their homes, consumer behaviour has evolved quickly, e-commerce chasing swiftly after it. Ecommerce trends that were supposed to grow over several years continuously were accelerated exponentially in a few months. Adapting is crucial… Continue reading Ecommerce 2021: How to succeed in the digital marketplace

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Authentic Content Marketing in 2021: How the New Consumer Base will Perceive your Content

February 8, 2021

Social media agencies and marketers have adapted their online marketing strategies to engage frequently with consumers. However, there has been a significant shift in who the primary consumers are within the online world. A new consumer group, mainly composed of Generation Z and late Millennials, is more tech-savvy than any other consumer group that has… Continue reading Authentic Content Marketing in 2021: How the New Consumer Base will Perceive your Content

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Want to get rid of a bad review on Google? Let’s see if you qualify!

January 28, 2021

In an ever-expanding digital landscape, consumers have more access to information and digital tools from which to purchase. With competition to attract consumers on the rise, brands must adapt to generate deep and meaningful customer interactions on every step of their consumer’s journey. Using these interactions and improved access, customers are looking for information on… Continue reading Want to get rid of a bad review on Google? Let’s see if you qualify!

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Digital Marketing Trends to Keep an Eye Out for in 2021

January 26, 2021

As the unprecedented times of 2020 have reshaped the business and marketing ecosystem, 2021 is a year where new trends will gain more power in the marketing world. If 2020 taught us anything, it is that nothing is certain. There were popular trends in early 2020 that were meant to rise, but have since died… Continue reading Digital Marketing Trends to Keep an Eye Out for in 2021

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Simple is Superior: The New Era of Branding and Design

January 22, 2021

Burger King, the American fast-food chain, has rebranded for the first time in two decades. They recently announced switching back to an old (yet modernized) design they used before 1999, featuring a much more simple and flat design. The restaurant chain has updated all brand elements to match this new logo, presented by the creative… Continue reading Simple is Superior: The New Era of Branding and Design

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Mrkt360, the Changing Digital Landscape, and You

January 15, 2021

The past week, and it’s developing situations, have demonstrated massive upheaval, discord, and even anxiety amongst millions of social platform users. Two of the internet’s largest and most widely used communication platforms, Twitter and WhatsApp, have been heavily criticized for recent events. In Twitter’s case regarding (what some consider) political censorship. While WhatsApp’s condemnation stems… Continue reading Mrkt360, the Changing Digital Landscape, and You

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Start Selling On Amazon Now

July 15, 2020

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Why is YouTube Marketing Good for your Business?

June 17, 2020

Many businesses remain hesitant to prioritize YouTube advertising, mistakenly believing their target audience isn’t on the platform. As of 2024, YouTube boasts over 2.7 billion active users worldwide, with video content now accounting for more than 80% of global internet traffic. In 2020, with the Global Pandemic shutting down outside places of entertainment, more and… Continue reading Why is YouTube Marketing Good for your Business?

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Facebook Business: why should it be implemented during the pandemic?

June 8, 2020

Small businesses that use their social media properly can have more impact and engagement with their customers and followers. Facebook is not an exception. According to Sprout Social, Facebook reports daily around 1.62 billion users interacting and 74% of the population in the U.S. are active Facebook users. According to Statista, after the first quarter… Continue reading Facebook Business: why should it be implemented during the pandemic?

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Why Selling on Amazon Is Important

May 27, 2020

The retail industry and consumer behavior around the world took a 180-degree turn in less than 6 months. No one saw it coming. The world is facing a global health and economic crisis due to the appearance of the COVID 19 virus. The needs of consumers and the way they used to purchase products is… Continue reading Why Selling on Amazon Is Important

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Google Shopping vs Amazon

May 25, 2020

Nowadays, we live in a world in which we no longer have to physically go to a place to purchase what we want and especially due to the global COVID-19 Pandemic this has been the case, instead, we can now use different platforms to do it. We can buy not only things that are located… Continue reading Google Shopping vs Amazon

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