Transformers, G.I. Joe, and My Little Pony. What do these three have in common beyond being beloved toy franchises? The answer is that they were part of the most brilliant (if a bit ethically ambiguous) marketing strategy of their time and one that continues to affect content creation in this day and age. Casting the… Continue reading Hitting Your Target With Digital Marketing
The most beautiful gardens rarely sprout randomly, much less in infertile soil. They are usually the product of hard work and careful planning, and the same elements are needed for a business to succeed. There are two things that every aspiring entrepreneur should know: An hour of preparation can save about 10 hours of work,… Continue reading Plant the Seeds for a Bigger Garden
If you’ve ever gone to a symphony orchestra, then you know the awe of witnessing dozens of instruments play in unison to perform captivating pieces of music. Marketing To My Ears Social media marketing is much like a symphony orchestra in that regard. Each respective platform takes on the role of the sections (strings, woodwinds,… Continue reading Social Media Symphony: What it takes to manage it.
With the Superbowl fast approaching, millions of people are on the edge of their seats. However, many are just there for the Ads (and maybe the guac). Entertainment and marketing have a long-standing intimate relationship. In simple terms: the bigger the audience, the more exposure for advertisement. That’s why Super Bowl commercials are often the… Continue reading An Internet Relationship With Marketing
Connection is key when you work in Marketing and Advertising. The best agencies are not the ones who sell the most, but the ones that manage to bring customers and businesses closer together. Thankfully there are other companies who recognize how important this job is, and work hard to give us the tools to do… Continue reading Life as a Google Premier Partner
Let’s be honest, if word-of-mouth were enough to sell goods and services in this day and age, Coca-Cola wouldn’t spend billions on cans with names on them or Christmas parades. Contrary to the famous saying, products don’t just “sell themselves.” Welcome to the digital age Years ago, you’d have to set aside millions of dollars… Continue reading How To Play The Marketing Game
You walk by the newest local coffee shop on your morning commute only to find it full to the brim once again. You then decide to get coffee somewhere else, which goes on for weeks. Once you finally manage to get inside, you find that most people inside are clicking away at their computers or… Continue reading Attracting The Right Crowd With SEO
The holidays are closer each time! Christmas and New Year are the best times for retailers to increase their online presence and sales. Successful online marketing strategies to promote your deals are key for success. However, many choose to prioritize selling more rather than focusing on profit. I mean, why wouldn’t they? More sales mean… Continue reading Christmas Online Marketing Ideas and Strategies to Boost Your Sales
I’ve talked about the importance of authenticity, headlines, and other copywriting aspects critical to success in content marketing. However, there is a single biggest mistake you could be doing that will hinder your online sales. Most people don’t segment their traffic right. They give their message to the wrong audience, which, in turn, turns it… Continue reading The Single Biggest Mistake Copywriters Do When Targeting Sales Copy
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