Marketing and customer relationship management (CRM) go hand in hand. An important metric for success within the digital marketing industry is how well a business can manage its relationships with its customers. Most companies tend to accomplish CRM by implementing IT systems that address the problems of dealing with customers through day-to-day follow-ups. CRM is… Continue reading Customer Relationship Management and Its Role In Marketing
Category: SEO
Authentic Content Marketing in 2021: How the New Consumer Base will Perceive your Content
Social media agencies and marketers have adapted their online marketing strategies to engage frequently with consumers. However, there has been a significant shift in who the primary consumers are within the online world. A new consumer group, mainly composed of Generation Z and late Millennials, is more tech-savvy than any other consumer group that has… Continue reading Authentic Content Marketing in 2021: How the New Consumer Base will Perceive your Content
Want to get rid of a bad review on Google? Let’s see if you qualify!
In an ever-expanding digital landscape, consumers have more access to information and digital tools from which to purchase. With competition to attract consumers on the rise, brands must adapt to generate deep and meaningful customer interactions on every step of their consumer’s journey. Using these interactions and improved access, customers are looking for information on… Continue reading Want to get rid of a bad review on Google? Let’s see if you qualify!
Digital Marketing Trends to Keep an Eye Out for in 2021
As the unprecedented times of 2020 have reshaped the business and marketing ecosystem, 2021 is a year where new trends will gain more power in the marketing world. If 2020 taught us anything, it is that nothing is certain. There were popular trends in early 2020 that were meant to rise, but have since died… Continue reading Digital Marketing Trends to Keep an Eye Out for in 2021
Chrome Will Now Mark Http Pages as “Not Secure”
Google has announced that starting October 2017, Chrome (version 62) will show a “not secure” warning when users enter text in a form on an HTTP page, and for all pages in Incognito mode. The new warning is part of a long-term plan to mark all pages served over HTTP as “not secure”. So, you… Continue reading Chrome Will Now Mark Http Pages as “Not Secure”
Common Misconceptions About SEO
Having the right SEO strategy for your website is crucial for a high organic search ranking. However, because Google is fairly quiet about their ranking algorithms, there is a lot of misleading information floating around the internet about SEO. As an SEO company in Toronto, we have heard our fair share of terrible and outdated… Continue reading Common Misconceptions About SEO
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