Newer generations behave differently than older marketing audiences. This creates new challenges for digital marketers, as they must look for the most effective way to reach them. Generation Z’s behavior, when compared to millennial audiences, differs significantly from any other audience. Learning to work and connect with these younger audiences is vital to stay afloat… Continue reading What SEO Marketers Need To Keep In Mind About Gen Z
Mastering the art of writing a press release is a must for any marketing and public relations specialists. Many would argue that press releases have become obsolete, but they continue to be a part of any web marketing strategy. Journalists use press releases for news topics and stories that are relevant. News distribution platforms make… Continue reading Press Release Basics: Tips To Get Noticed
In 2020, video streaming became more popular than ever before. Given the pandemic and overall social distancing, screens are getting more and more attention. From sports, streams, DIY videos and skincare, viewers are consuming more content by the minute. The content they are consuming isn’t too random, either. They now consume content that is relevant… Continue reading Video Campaigns 2021: Creative Lessons to Consider
Marketing and customer relationship management (CRM) go hand in hand. An important metric for success within the digital marketing industry is how well a business can manage its relationships with its customers. Most companies tend to accomplish CRM by implementing IT systems that address the problems of dealing with customers through day-to-day follow-ups. CRM is… Continue reading Customer Relationship Management and Its Role In Marketing
Social media agencies and marketers have adapted their online marketing strategies to engage frequently with consumers. However, there has been a significant shift in who the primary consumers are within the online world. A new consumer group, mainly composed of Generation Z and late Millennials, is more tech-savvy than any other consumer group that has… Continue reading Authentic Content Marketing in 2021: How the New Consumer Base will Perceive your Content
In an ever-expanding digital landscape, consumers have more access to information and digital tools from which to purchase. With competition to attract consumers on the rise, brands must adapt to generate deep and meaningful customer interactions on every step of their consumer’s journey. Using these interactions and improved access, customers are looking for information on… Continue reading Want to get rid of a bad review on Google? Let’s see if you qualify!
As the unprecedented times of 2020 have reshaped the business and marketing ecosystem, 2021 is a year where new trends will gain more power in the marketing world. If 2020 taught us anything, it is that nothing is certain. There were popular trends in early 2020 that were meant to rise, but have since died… Continue reading Digital Marketing Trends to Keep an Eye Out for in 2021
Google has announced that starting October 2017, Chrome (version 62) will show a “not secure” warning when users enter text in a form on an HTTP page, and for all pages in Incognito mode. The new warning is part of a long-term plan to mark all pages served over HTTP as “not secure”. So, you… Continue reading Chrome Will Now Mark Http Pages as “Not Secure”
Having the right SEO strategy for your website is crucial for a high organic search ranking. However, because Google is fairly quiet about their ranking algorithms, there is a lot of misleading information floating around the internet about SEO. As an SEO company in Toronto, we have heard our fair share of terrible and outdated… Continue reading Common Misconceptions About SEO
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