ChatGPT Ads Management Services
Advertise in ChatGPT with strategic ad campaigns, creative development, product feeds, conversion tracking, and ongoing optimization
+900M
weekly active users on ChatGPT to learn, write, plan, research, and build
+7
markets where advertising is currently available, including Australia, Canada, Japan, Korea, NZ, UK and US
49%
of messages in the “Asking” category, with users seeking recommendations
+7
core performance metrics: impressions, clicks, spend, CTR, ave. CPC, CPM & conversions
from conversation to action
Advertise in ChatGPT During Important Decision-Making Moments
People use ChatGPT to explain what they need, ask follow-up questions, evaluate tradeoffs, compare products or providers, and determine their next step. ChatGPT Ads can place clearly labeled sponsored content beneath relevant responses, helping businesses participate while customers are actively exploring and deciding.
UNDERSTANDING the channel
What Are ChatGPT Ads?
ChatGPT Ads are sponsored placements that can appear below eligible ChatGPT responses. Each ad may include the advertiser’s name, logo, headline, description, destination page, and image asset. Ads remain clearly labeled and visually separate from ChatGPT’s answer.
OpenAI’s advertising system can consider the context and intent of the current conversation, the ad copy, landing page, creative asset, targeting selections, and advertiser-provided context hints. Context hints describe topics or conversations where an offering may be useful, but they do not function as guaranteed exact-match keywords.
Businesses can create ChatGPT ad campaigns through Ads Manager, where they can establish objectives, budgets, bids, pacing, ad groups, creative assets, destinations, and conversion events. OpenAI is gradually expanding the platform as it tests new formats, measurement capabilities, and buying options.
AI-POWERED ADVERTISING
How Advertising Inside ChatGPT Works
ChatGPT Ads use conversational context and advertiser inputs to identify sponsored messages that may be relevant to what a user is trying to accomplish. This creates an AI-powered advertising environment based on richer intent signals rather than only short search terms.
Sponsored Placements Below Responses
Ads may appear beneath the end of an eligible ChatGPT response. They remain visibly identified as sponsored and do not alter or influence the answer above them.
Conversational Intent Matching
The ads system can consider the topic, intent, and context of the current conversation. This can help connect businesses with customer needs that may be difficult to express through a traditional keyword search.
Advertiser Context Hints
Context hints describe the conversations, topics, or themes where a product or service may be useful. MRKT360 develops these signals around genuine customer needs rather than creating broad or repetitive keyword lists.
Product Feed Campaigns
Retailers can upload structured product feeds and create ads from their catalogs. Feed-based campaigns can help businesses advertise more products at scale while keeping details such as availability and metadata current. OpenAI reports that product feed campaigns have been among the strongest-performing ads in its program to date.
Flexible Campaign Objectives
Businesses can select CPM campaigns to build awareness, CPC campaigns to encourage website visits, or conversion-optimized CPC campaigns to focus delivery on clicks more likely to produce a tracked action.
Conversion Measurement
Advertisers can measure purchases, leads, registrations, and other actions using the OpenAI Pixel, Conversions API, or both. Combining these measurement methods can provide more reliable campaign reporting and stronger optimization signals.
FROM STRATEGY TO OPTIMIZATION
Everything You Need to Launch and Improve ChatGPT Ads
MRKT360 manages the full ChatGPT Ads process, including strategy, account setup, campaign structure, context hints, ad copy, image creative, product feeds, campaign objectives, conversion tracking, landing pages, reporting, and ongoing optimization. Each campaign is built around your audience, business goals, and the actions that matter most.
COnversational ai
Build Campaigns Around How Customers Actually Decide
Go Beyond Basic Keyword Intent
Traditional keywords may reveal only a small part of what a customer needs. ChatGPT conversations can provide richer context around their goals, concerns, limitations, and preferred outcome.
Make Sponsored Messages More Useful
Clear and specific advertising can help users understand what a business offers and why it may apply to their current situation. The message should support the decision instead of interrupting it.
Test Distinct Creative Angles
Different headlines, descriptions, images, and value propositions give the platform more opportunities to identify a relevant match. Each variation should contribute a genuinely different message.
Connect Ads With Relevant Pages
Users should be directed to the product, service, collection, or content page that best supports the advertisement. Sending every visitor to a general homepage can weaken relevance and conversion potential.
Measure What Happens After the Click
Effective ChatGPT marketing solutions should measure more than impressions and website traffic. Conversion tracking can help determine whether campaigns produce purchases, leads, bookings, registrations, or other valuable actions.
Pro Tip: ChatGPT Ads perform best when campaigns include useful context hints, several distinct creative variations, relevant landing pages, clear conversion goals, and reliable measurement. Better campaign inputs give OpenAI’s advertising system more opportunities to identify useful matches.
OUR PROCESS
How We Build ChatGPT Ad Campaigns
1.
Define
We learn about your audience, products, services, offers, competitors, and growth goals. We also identify the customer actions that should be measured, including purchases, leads, calls, bookings, or registrations.
2.
Construct
We prepare the campaign structure, objectives, context hints, creative variations, product information, conversion tracking, and landing pages. This gives the advertising system stronger information about your offering and intended outcomes.
3.
Activate
We launch eligible CPM, CPC, or conversion-optimized CPC campaigns in Ads Manager. Budgets, bids, pacing, ad groups, creative assets, destinations, and measurement are aligned with the campaign objective.
4.
Improve
We review campaign delivery, spending, clicks, creative performance, conversion activity, and landing page results. Messaging, assets, budgets, bids, context hints, and destination pages are refined based on available performance data.
ai EXPERTISE
Put Experienced Strategy Behind an Emerging Ad Channel
MRKT360 combines paid media strategy, campaign management, creative development, product feed preparation, conversion tracking, landing page optimization, and reporting through our ChatGPT ad services.
Advertising in ChatGPT works differently from traditional keyword platforms. Successful campaigns require useful creative variation, relevant context signals, clear destination pages, accurate measurement, and regular human oversight. Our team manages these inputs while keeping campaigns focused on qualified leads, sales, revenue, and other meaningful outcomes.
Ready to advertise in ChatGPT? Let’s get started! ›
CONNECTED AI ADVERTISING
Build a Broader AI Search Strategy
ChatGPT Ads can become more effective when supported by other AI-powered advertising and organic visibility channels. MRKT360 helps connect your messaging, creative, tracking, and landing pages so each platform supports the same customer acquisition goals.
Gemini Ads
Connect with customers across Google AI Mode, AI Overviews, AI Max for Search, Shopping, and Performance Max. MRKT360 helps prepare campaigns, creative assets, product data, conversion tracking, and landing pages for Gemini-powered advertising experiences.
Copilot Ads
Advertise across Microsoft Copilot, Bing, AI Max for Search, Performance Max, Shopping, and other eligible Microsoft Advertising placements. We help strengthen UET tracking, campaign structure, creative assets, product feeds, and conversion goals.
Generative Engine Optimization
Improve how ChatGPT, Gemini, Microsoft Copilot, Google AI Overviews, Perplexity, and other AI platforms understand and surface your business. MRKT360 strengthens your content, authority signals, structured data, product information, and overall visibility for AI-driven discovery.
WE HAVE THE ANSWERS
Frequently asked questions about ChatGPT Ads
ChatGPT Ads are sponsored placements that can appear beneath eligible ChatGPT responses. They may include an advertiser name, logo, headline, description, landing page, and image asset. Ads remain labeled and separate from the answer.
Businesses can create an advertiser account through OpenAI Ads Manager where available. From there, advertisers can establish campaign objectives, budgets, bids, ad groups, context hints, creative assets, destination pages, and conversion measurement.
No. OpenAI states that ads operate through separate systems and do not shape, rank, or alter ChatGPT’s answers. Sponsored placements are clearly labeled and visually separated from responses.
Yes. Retail businesses can upload product feeds and create campaigns from their catalogs. Product feeds can help advertisers create ads at scale and keep product availability and metadata current.
We measure outcomes such as purchases, leads, registrations, calls, bookings, and other valuable actions. Measurement may include the OpenAI Pixel, Conversions API, UTM parameters, analytics platforms, CRM data, call tracking, and landing page reporting.
Strategy That Works
Why Businesses Trust Us
Partnership Mentality
We treat your business like our own, aligning strategy with your long-term vision and growth goals.
Accountability First
We stand behind our work. Clear reporting, clear expectations, and a commitment to continuous improvement.
Transparent Communication
You always know what we’re doing, why we’re doing it, and how it’s performing. No confusion. No hidden tactics. Just clarity.
