Dental Marketing Case Study: Growing Search Visibility Across 7 Canadian Practices
See how MRKT360 combines SEO, Local SEO, content strategy, and patient journey automation to help dental practices strengthen visibility, build patient trust, and generate more appointments
+142%
increase in Google Search impressions
+218%
increase in Google Search clicks
+114%
increase in direction requests
+104%
increase in Google Business Profile calls
meet the clients
Established Dental Practices Ready to Reach More Patients
This dental SEO case study represents 7 active dental practices across Canadian markets, including Toronto, Calgary, Edmonton, and Stony Plain. Our relationships range from newer engagements to long-term partnerships dating back to 2022.
The practices vary in market, patient demographics, and treatment focus, covering everything from family and pediatric dentistry to emergency care, orthodontics, Invisalign, implants, cosmetic dentistry, and restorative treatments. What they share is a need to be visible when prospective patients are actively searching for care.
Clients
7 active dental practices
Industry
Dental & Healthcare
Markets
Ontario & Alberta
Services
SEO, Local SEO, CRM & Workflow Automations
Budget
Ranging from $1000-$3500/month
Partnership
Relationships dating back to 2022 → Present
THE CHALLENGE
Winning the Search Before the Appointment
For many patients, choosing a dentist starts long before they make a phone call. They search for symptoms or treatments, compare nearby practices, look through Google Maps, read reviews, visit websites, and decide which clinic feels like the right choice.
That means even a strong dental practice can lose the opportunity before the first conversation happens.
Each clinic also competes in a different search environment. Treatments, competitors, local demand, existing rankings, and patient demographics vary from one practice to another. The challenge was to strengthen visibility where it could lead to meaningful patient activity, not simply generate more traffic.
Dental MARKETING SERVICES
The Strategy Behind the Results
MRKT360 built each strategy around the way patients actually find and choose dental care. Search visibility, local presence, treatment content, Google Business Profile performance, and patient actions needed to work together rather than operate as separate marketing efforts.
Search Engine Optimization
We focused SEO around the treatments, questions, and search opportunities most relevant to each practice, prioritizing visibility where patient intent and clinic growth goals were most closely aligned.
Local SEO
We treated local search as a patient acquisition channel. Website SEO and Google Business Profile management worked together to strengthen visibility when nearby patients searched through Google Search and Maps.
Content Strategy
We built stronger search coverage around the services patients were actually researching, using treatment pages, supporting content, internal structure, and local relevance to expand each clinic’s opportunity to be discovered.
CRM & Patient Journey Automation
For selected practices, our work continued after the inquiry. MRKT360 implemented CRM workflows, intake automation, scheduling, appointment reminders, and other systems designed to help move prospective patients toward their visit.
the solution
Connecting Search Visibility to the Patient Journey
MRKT360 approached every clinic as its own local search ecosystem. The strategy considered what patients were searching for, which treatments the practice wanted to grow, where competitors were winning, how the clinic appeared in Search and Maps, what patients found after clicking, and what happened once they were ready to make contact.
That created a more connected journey: Treatment Need → Google Search → Practice Discovery → Research & Comparison → Inquiry → Appointment → Patient Visit
The objective was not simply to move rankings. It was to make each practice more competitive at the moments where a patient is deciding who to trust with their care.
SEARCH & content STRATEGY
Capturing Demand at the Moment of Search
A patient’s search can begin with anything from “dentist near me” to a specific need such as Invisalign, dental implants, emergency care, or pediatric dentistry. MRKT360 built each clinic’s SEO strategy around those different moments of intent.
We identified the treatments and searches most relevant to each practice, strengthened existing service pages, developed supporting content where opportunities existed, and improved the underlying website structure so search engines could more clearly understand the clinic, its services, and the areas it served.
Rather than chasing traffic for its own sake, the goal was to increase visibility for searches that could realistically lead to a new patient.
LOCAL SEARCH STRATEGY
Strengthening Visibility in the Markets That Matter Most
When someone needs a dentist, proximity matters. Patients often compare practices directly from Google Search and Maps, looking at location, reviews, services, hours, and other information before deciding who to contact.
MRKT360 connected website SEO with ongoing Google Business Profile and Local SEO management to strengthen each clinic’s presence within the communities it actually served.
That meant working to improve visibility across organic results, the Local Pack, and Google Maps while also making it easier for prospective patients to take the next step through a call, website visit, or direction request.
PERFORMANCE & ONGOING SEO
Turning Rankings Into Continued Growth
Getting onto the first page was not the finish line.
MRKT360 continuously reviewed search visibility, Google Search Console data, organic traffic, keyword movement, Google Business Profile activity, calls, website clicks, direction requests, and other available patient-intent signals.
Those insights helped determine which treatments were gaining momentum, where competitors were moving ahead, which pages needed more support, and where new search opportunities were emerging. As rankings and search behaviour changed, the strategy changed with them, allowing each practice to continue building on what was already working.
PATIENT JOURNEY & CRM
Moving From Inquiry to Confirmed Appointment
SEO can bring a prospective patient to the practice, but the journey does not end when they submit a form or request an appointment.
For selected dental clinics, MRKT360 implemented CRM and automation systems to help manage what happened next. New patients could receive automated welcome emails, complete intake and insurance information before arriving, receive appointment confirmations and reminders, and access scheduling options without unnecessary back-and-forth.
We also built scheduling workflows in GoHighLevel, including group calendars and appointment options that allowed patients to book directly with a treatment coordinator when appropriate.
The result was a more connected journey:
Search → Discovery → Inquiry → Intake → Scheduling → Reminder → Appointment
Instead of focusing only on generating the lead, MRKT360 helped selected practices strengthen the process of turning that opportunity into an actual patient visit.
Certified. Vetted. Recognized.
Our Platform Partnerships That Strengthen Dental Marketing Performance
MRKT360 ADVANTAGE
From Being Found to Becoming the Chosen Practice
The opportunity does not end when a dental practice reaches the first page of Google. MRKT360 looks at what happens before and after that ranking. SEO helps create discovery. Local SEO and Google Business Profile help the practice compete when the decision becomes local. Content helps patients understand their options. Performance data shows where interest is becoming action. For selected practices, CRM automation then carries that journey further through intake, scheduling, reminders, and patient follow-up.
The result is a broader approach to dental growth designed to connect being found with being considered, contacted, and ultimately visited.
see the results
Stronger Visibility, Stronger Patient Intent
To evaluate portfolio performance consistently, we compared five practices that share the same year-over-year reporting period.
Across those practices, growth was visible not only in search exposure, but in the actions prospective patients took after discovering the clinics.
Portfolio percentages below are based on five practices with comparable August 2024 to August 2025 and August 2025 to August 2026 reporting periods. Individual results vary by market, services, competition, starting position, and reporting period.
218% More Google Search Clicks
Combined Google Search Console clicks increased from 6,993 to 22,249, representing approximately 218% growth.
More people were not only seeing the practices in Google Search. They were choosing to click through and continue their patient journey.
142% More Google Search Impressions
Combined organic search impressions increased from approximately 1.42 million to 3.43 million.
That represents approximately 142% greater search visibility, significantly expanding how often the practices appeared while prospective patients were researching dental care.
104% More Google Business Profile Calls
Calls generated through Google Business Profiles increased from 7,143 to 14,570 across the comparable practices.
That represents approximately 104% growth, more than doubling one of the clearest signals of local patient intent.
28% More Organic Website Sessions
Organic sessions increased from 34,806 to 44,381 across the comparable practice group, representing approximately 28% growth.
Together with the larger increases in Search Console and Google Business Profile activity, the results show growth across multiple stages of organic and local discovery.
ready to grow?
Be Found Before the Patient Chooses Someone Else
The search for a dentist often begins before the practice ever knows the patient exists. MRKT360 helps strengthen the path from that first search to the call, appointment, and visit.
PERFORMANCE OVER TIME
From Search Presence to a Stronger Patient Journey
Before MRKT360
- Priority treatments had opportunities for stronger organic visibility
- Local search demand was not always being captured consistently
- Google Business Profiles had additional potential to generate patient actions
- Website content did not always cover the full range of treatment searches
- Rankings and patient actions required more connected measurement
- For some practices, patient intake and pre-appointment communication relied heavily on manual processes
With MRKT360
- SEO strategies built around patient intent and priority treatments
- Stronger visibility across organic search, Maps, and local results
- Google Business Profiles managed as active patient acquisition channels
- Expanded treatment and content visibility across more patient searches
- Search performance evaluated alongside calls, website visits, and direction requests
- Selected practices supported with CRM workflows for intake, scheduling, reminders, and follow-up
- An ongoing strategy that continues to evolve as search behaviour and practice priorities change
CLIENT TESTIMONIAL
“MRKT360 has been a valuable partner…”
They helped us strengthen our digital presence and attract more customers. Their team is proactive, responsive, and always looking for new ways to improve our marketing and support the growth of the business.
Strategy That Works
Why Businesses Trust Us
Partnership Mentality
We align media strategy with your business model, sales cycle, budget realities, and growth goals.
Accountability First
You get clear reporting, clear priorities, and practical recommendations based on what the data shows.
Transparent Communication
You always know what we are doing, why we are doing it, and how it connects to performance.
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