Dental Marketing Case Study: Growing Search Visibility Across 7 Canadian Practices
See how MRKT360 combines SEO, Local SEO, content strategy, and patient journey automation to help dental practices strengthen visibility, build patient trust, and generate more appointments
increase in Google Search impressions
increase in Google Search clicks
increase in direction requests
increase in Google Business Profile calls
meet the clients
Established Dental Practices Ready to Reach More Patients
This dental SEO case study represents 7 active dental practices across Canadian markets, including Toronto, Calgary, Edmonton, and Stony Plain. Our relationships range from newer engagements to long-term partnerships dating back to 2022.
The practices vary in market, patient demographics, and treatment focus, covering everything from family and pediatric dentistry to emergency care, orthodontics, Invisalign, implants, cosmetic dentistry, and restorative treatments. What they share is a need to be visible when prospective patients are actively searching for care.
Clients
7 active dental practices
Industry
Dental & Healthcare
Markets
Ontario & Alberta
Services
SEO, Local SEO, CRM & Workflow Automations
Budget
Ranging from $1000-$3500/month
Partnership
Relationships dating back to 2022 → Present
THE CHALLENGE
Winning the Search Before the Appointment
For many patients, choosing a dentist begins long before they make a phone call. They search for symptoms or treatments, compare nearby practices, explore Google Maps, read reviews, and visit websites before deciding which clinic to trust. Even a strong dental practice can lose potential patients before the first conversation if it fails to stand out during this search process.
Each dental clinic faces a unique search environment, with differences in treatments, competitors, local demand, existing rankings, and patient demographics. The challenge was to strengthen visibility where it could lead to meaningful patient activity, rather than simply attracting more website traffic.
Dental MARKETING SERVICES
The Strategy Behind the Results
MRKT360 built each strategy around the way patients actually find and choose dental care. Search visibility, local presence, treatment content, Google Business Profile performance, and patient actions needed to work together rather than operate as separate marketing efforts.
Search Engine Optimization
We focused SEO around the treatments, questions, and search opportunities most relevant to each practice, prioritizing visibility where patient intent and clinic growth goals were most closely aligned.
Local SEO
We treated local search as a patient acquisition channel. Website SEO and Google Business Profile management worked together to strengthen visibility when nearby patients searched through Google Search and Maps.
Content Strategy
We built stronger search coverage around the services patients were actually researching, using treatment pages, supporting content, internal structure, and local relevance to expand each clinic’s opportunity to be discovered.
CRM & Patient Journey Automation
For selected practices, our work continued after the inquiry. MRKT360 implemented CRM workflows, intake automation, scheduling, appointment reminders, and other systems designed to help move prospective patients toward their visit.
the solution
Connecting Search Visibility to the Patient Journey
MRKT360 developed a tailored local search strategy for each dental clinic, considering patient search behaviour, priority treatments, competitor rankings, and visibility across Google Search and Maps. We also evaluated what patients encountered after clicking through and how each clinic managed inquiries to create a more connected journey from initial search to appointment.
Our approach connected every stage of the patient journey: Treatment Need → Google Search → Practice Discovery → Research & Comparison → Inquiry → Appointment → Patient Visit. Rather than focusing solely on improving rankings, we aimed to strengthen each clinic’s presence at the moments when prospective patients were deciding where to receive dental care.
SEARCH & content STRATEGY
Capturing Demand at the Moment of Search
Patients search for dental care in different ways, from “dentist near me” to specific treatments such as Invisalign, dental implants, emergency care, or pediatric dentistry. MRKT360 built each clinic’s SEO strategy around these different search intents, identifying the treatments and keywords most relevant to each practice.
We strengthened existing service pages, developed supporting content where opportunities existed, and improved website structure to help search engines better understand each clinic, its services, and the areas it served. The goal was to increase visibility for relevant searches that could lead to new patient appointments, rather than simply generating more website traffic.
LOCAL SEARCH STRATEGY
Strengthening Visibility in the Markets That Matter Most
When patients need a dentist, proximity matters. They often compare nearby practices through Google Search and Maps, reviewing locations, ratings, services, and hours before deciding which clinic to contact. MRKT360 combined website SEO with ongoing Google Business Profile optimization and Local SEO management to strengthen each clinic’s visibility within the communities it serves.
Our strategy focused on improving visibility across organic search results, the Local Pack, and Google Maps while making it easier for prospective patients to take action. By strengthening each clinic’s local search presence, we helped connect nearby patients with relevant dental services and encouraged them to take the next step through a phone call, website visit, or direction request.
PERFORMANCE & ONGOING SEO
Turning Rankings Into Continued Growth
Reaching the first page of search results was only the beginning. MRKT360 continuously monitored search visibility, Google Search Console data, organic traffic, keyword rankings, Google Business Profile activity, calls, website clicks, direction requests, and other available patient-intent signals to evaluate each clinic’s SEO performance.
These insights helped identify which treatments were gaining momentum, where competitors were advancing, which pages needed further optimization, and where new search opportunities were emerging. As rankings and patient search behaviour evolved, MRKT360 refined each clinic’s SEO strategy to maintain progress and build on what was already working.
PATIENT JOURNEY & CRM
Moving From Inquiry to Confirmed Appointment
SEO can bring prospective patients to a dental clinic, but the journey continues beyond the initial inquiry. For selected practices, MRKT360 implemented CRM and automation systems to streamline patient onboarding, including automated welcome emails, intake and insurance forms, appointment confirmations, reminders, and convenient scheduling options.
We also developed scheduling workflows in GoHighLevel, including group calendars and direct booking with treatment coordinators when appropriate. By connecting search, inquiry, intake, scheduling, and appointment reminders, MRKT360 helped clinics create a smoother patient experience and strengthen the process of converting inquiries into confirmed appointments.
Certified. Vetted. Recognized.
Our Partnerships That Strengthen Dental Marketing Performance
MRKT360 ADVANTAGE
From Being Found to Becoming the Chosen Practice
The opportunity does not end when a dental practice reaches the first page of Google. MRKT360 looks at what happens before and after that ranking. SEO helps create discovery. Local SEO and Google Business Profile help the practice compete when the decision becomes local. Content helps patients understand their options. Performance data shows where interest is becoming action. For selected practices, CRM automation then carries that journey further through intake, scheduling, reminders, and patient follow-up.
The result is a broader approach to dental growth designed to connect being found with being considered, contacted, and ultimately visited.
see the results
Stronger Visibility, Stronger Patient Intent
To evaluate overall performance, MRKT360 compared five dental practices using consistent year-over-year reporting periods: August 2024 to August 2025 and August 2025 to August 2026. Across these practices, growth was evident not only in search visibility but also in the actions prospective patients took after discovering the clinics.
The portfolio results below reflect these five practices over comparable reporting periods. Individual results vary depending on local market conditions, services offered, competition, starting position, and reporting period.
218% More Google Search Clicks
Combined Google Search Console clicks increased from 6,993 to 22,249, representing approximately 218% growth. More prospective patients were discovering the practices through Google Search and clicking through to continue their patient journey.
142% More Google Search Impressions
Combined organic search impressions increased from approximately 1.42 million to 3.43 million, representing 142% growth. This expanded the practices’ visibility as prospective patients searched for dental care.
104% More Google Business Profile Calls
Calls through Google Business Profiles increased from 7,143 to 14,570 across the comparable practices, representing approximately 104% growth and more than doubling a key indicator of local patient intent.
28% More Organic Website Sessions
Organic website sessions increased from 34,806 to 44,381, representing approximately 28% growth. Combined with increased Search Console and Google Business Profile activity, these results demonstrate growth across multiple stages of organic and local search discovery.
ready to grow?
Help More Patients Find Their Way to Your Practice
The search for a dentist often begins before the practice ever knows the patient exists. MRKT360 helps strengthen the path from that first search to the call, appointment, and visit.
PERFORMANCE OVER TIME
From Search Presence to a Stronger Patient Journey
Before MRKT360
- Priority treatments had opportunities for stronger organic visibility
- Local search demand was not always being captured consistently
- Google Business Profiles had additional potential to generate patient actions
- Website content did not always cover the full range of treatment searches
- Rankings and patient actions required more connected measurement
- For some practices, patient intake and pre-appointment communication relied heavily on manual processes
With MRKT360
- SEO strategies built around patient intent and priority treatments
- Stronger visibility across organic search, Maps, and local results
- Google Business Profiles managed as active patient acquisition channels
- Expanded treatment and content visibility across more patient searches
- Search performance evaluated alongside calls, website visits, and direction requests
- Selected practices supported with CRM workflows for intake, scheduling, reminders, and follow-up
- An ongoing strategy that continues to evolve as search behaviour and practice priorities change
CLIENT TESTIMONIAL
“MRKT360 has been a valuable partner…”
They helped us strengthen our digital presence and attract more customers. Their team is proactive, responsive, and always looking for new ways to improve our marketing and support the growth of the business.
Strategy That Works
Why Businesses Trust Us
Partnership Mentality
We align media strategy with your business model, sales cycle, budget realities, and growth goals.
Accountability First
You get clear reporting, clear priorities, and practical recommendations based on what the data shows.
Transparent Communication
You always know what we are doing, why we are doing it, and how it connects to performance.
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