About the Google Display

The Google Display Network can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps.

When you advertise on websites and mobile apps that show Google ads (called the Google Display Network) and YouTube, you can get even more specific by choosing the age of the people you want to reach, the types of sites they visit, and their areas of interest.

Reach customers on the web and in apps — across devices. AdWords display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is. There are many different ways to showcase your display ads:

Text Like an ad on Google Search, display ads include a headline, two lines of text, and a URL.

Gmail Show custom ads in Gmail so people can save, forward, and expand your ad in their inbox.

Banner With images or rich media, these ads let you include customized layouts, interactive elements, animations, and more.

App Create a campaign targeting specific mobile app categories, or track the performance of the in-app ads you’re already running.

With millions of websites, news pages, blogs, and Google websites like Gmail and YouTube, the Google Display Network reaches 90% of Internet users worldwide. With specialized options for targeting, keywords, demographics, and remarketing, you can encourage customers to notice your brand, consider your offerings, and take action.

Measure your ads’ results and figure out which audiences are most receptive. Whether you’re looking to increase sales or get more calls, AdWords helps you measure campaign performance so you can make adjustments and meet your objectives.

The Google Display Network is designed to help you find the right audience. Its targeting options let you strategically show your message to potential customers at the right place and the right time. Here are some examples of how you can approach targeting:

Find new customers or engage your existing customers using audiences. Similar audiences and in-market audiences allow you to target people who are most likely to be interested in your products, helping you find new prospective customers. You can also use data, like remarketing lists, to help you re-engage people who previously visited your site.

Drive more conversions using automation. Automated targeting helps you get more conversions by finding high-performing audiences based on your existing audiences and landing page. By automatically optimizing over time, AdWords can learn which audiences work for you. Automated bidding automatically adjusts your bid to help you meet your return on investment. Smart display campaigns combine the best of automated targeting, bidding, and creatives to maximize your conversions on AdWords.

Move people with images

Display is your chance to engage users with appealing ad formats. Here are some of the ad types you can run on the Display Network:

  • Responsive ads. Creating ads on the Google Display Network is partially automated with responsive ads. To create them, simply enter your ad text, then add your images and logo. (You can also use our library of images at no cost.) Both new and advanced users benefit from responsive ads because they show as “native” ads, and blend into the font and feel of the publisher’s site.
  • Uploaded image ads. For more control, you can create and upload ads. You can upload ads as images in different sizes or HTML5.
  • Engagement ads. Run engaging image and video ads on YouTube and across the Display Network.
  • Gmail ads. Show expandable ads on the top tabs of people’s inboxes.
When ads show

While the Search Network can reach people when they’re already searching for specific good or services, the Display Network can help you capture someone’s attention earlier in the buying cycle. You can put your ads in front of people before they start searching for what you offer, which can be key for your overall advertising strategy. You can also remind people of what they’re interested in, as in the case of remarketing to people who’ve previously visited your site or app.

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