Programmatic Advertising Built for Smarter Reach
Reach high-value audiences across streaming TV, display, video, digital out-of-home, premium publisher networks, and connected devices with MRKT360’s programmatic advertising solutions.
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Canadian consumers reachable through Samsung TV households
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monthly hours spent watching live content on Twitch
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year-over-year growth in Canadian Streaming TV subscribers
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customer connections across Bell’s ecosystem
beyond search & social
Advanced Media Buying Across Premium Digital Channels
MRKT360 helps businesses expand their visibility through advanced programmatic advertising platforms including Amazon DSP, Twitch Ads, Amazon Streaming TV, The Trade Desk, Bell DSP, Samsung DSP, Vistar Media, RainBarrel, and AdRetriever.
With stronger audience targeting, premium inventory, cross-device reach, and measurable campaign insights, your brand can connect with the right people in the right environments.
PROGRAMMATIC ADVANTAGE
Expand Beyond Traditional Ad Channels
Connect with customers across streaming platforms, connected TVs, publisher networks, digital screens, mobile environments, and location-based media.
Target More Precisely
Use audience signals, behavioral data, location intelligence, device data, contextual environments, and first-party platform insights to reach more relevant customers.
Improve Campaign Efficiency
Access programmatic buying, automated optimization, cross-device delivery, frequency controls, and advanced measurement to reduce wasted spend and improve media performance.
Connect Offline & Online
Use platforms such as Vistar Media and RainBarrel to connect physical-world behavior with digital campaign strategy.
Measure What Matters
Track impressions, reach, video completion, branded searches, location insights, campaign delivery, audience engagement, and conversion activity depending on the selected platform and campaign goal.
Want a smarter media strategy built around your audience? Book a consultation! >
Amazon DSP
Amazon DSP gives brands access to exclusive audience targeting capabilities across Amazon sites, apps, and premium publisher networks. With Amazon’s rich audience data, your campaigns can reach people based on product interests, shopping behavior, brand interactions, and custom audience segments.
Best For
Brands that want stronger audience targeting, retail insights, cross-device reach, and premium display or video inventory.
Key Benefits
- Precision targeting using Amazon audience data
- Campaign insights supported by retail and third-party reporting
- Access to Amazon-owned properties and premium publisher networks
Twitch Ads
Twitch gives brands access to one of the most engaged live-streaming communities online. It is especially useful for reaching younger, tech-savvy, entertainment-focused audiences. With Twitch advertising, your brand can show up inside live content environments where users are highly engaged and responsive to real-time interaction.
Best For
Brands targeting younger audiences, gaming communities, music fans, sports viewers, and digital-first consumers.
Key Benefits
- Reach a highly engaged live-streaming audience
- Connect with 16 to 35-year-old viewers
- Engage audiences across gaming, music, sports, and entertainment
Amazon Streaming TV Ads
Amazon Streaming TV helps brands reach viewers while they watch shows, news, sports, and premium streaming content. As streaming continues to replace traditional linear TV, Streaming TV advertising allows brands to combine the visibility of television with the targeting and measurement advantages of digital advertising.
Best For
Brands looking to grow awareness, reach cord-cutters, and connect with streaming audiences across premium video environments.
Key Benefits
- Target audiences using Amazon first-party data
- Reach Fire TV, Prime Video Channels, Twitch, and selected streaming supply
- Measure impressions, reach, video completion, and branded searches
The Trade Desk
The Trade Desk is one of the leading platforms for advertisers that want large-scale reach across the open internet. It gives brands access to premium inventory, data-driven targeting, advanced frequency controls, and measurable campaign performance across major publishers and exchanges.
Best For
Brands that want broad reach, advanced targeting, premium inventory, and performance visibility across the open web.
Key Benefits
- Access one of the largest inventory marketplaces
- Reach audiences across top exchanges and supply-side platforms
- Deliver customized experiences with frequency controls
Bell DSP
Bell DSP gives advertisers access to powerful Canadian audience data through The Bell Marketing Platform. For businesses targeting Canadian consumers, Bell DSP offers valuable reach across customer connections, wireless devices, fiber TV, internet households, and premium Canadian inventory.
Best For
Canadian campaigns that need strong local reach, premium inventory, and first-party audience data.
Key Benefits
- Leverage Canadian first-party audience data
- Reach a large share of the Canadian population
- Access private marketplace and programmatic guaranteed deals
Samsung DSP
Samsung DSP helps advertisers reach audiences through Samsung’s connected TV, mobile, and smart device ecosystem. With a major presence in Canadian connected TV and smart devices, Samsung DSP is a strong option for brands that want to reach households through real-time viewing and device data.
Best For
Connected TV campaigns, smart TV advertising, household-level reach, and cross-device consumer campaigns.
Key Benefits
- Reach Canadian consumers through Samsung TV households
- Access proprietary Samsung inventory
- Reach audiences across smart TVs, mobile Android devices, and smart appliances
Vistar Media
Vistar Media brings programmatic advertising to digital out-of-home placements. It helps brands buy digital screen inventory more efficiently while using data-driven planning, campaign measurement, and automated buying decisions.
Best For
Brands that want visibility on digital billboards, screens, and out-of-home placements while still using modern targeting and measurement.
Key Benefits
- Access digital out-of-home inventory programmatically
- Use data-driven insights to guide placements
- Combine traditional visibility with digital advertising efficiency
RainBarrel
RainBarrel uses location intelligence to help advertisers build audiences based on real-world visitation behavior. By identifying devices that visit specific locations, RainBarrel allows brands to create highly relevant audience segments and continue engaging people after they leave those locations.
Best For
Businesses that want location-based audience targeting, competitive conquesting, event retargeting, and real-world behavior insights.
Key Benefits
- Build audiences based on location visits
- Target people who visit specific places or competitor locations
- Expand reach with location-based audience amplification
AdRetriever
AdRetriever helps brands simplify and speed up ad creation through automated display and video ad generation.
It is useful for businesses that need to produce large volumes of campaign-ready ads quickly while keeping creative assets accurate, updated, and brand-aligned.
Best For
Brands with frequent promotions, large product catalogs, dynamic creative needs, or high-volume ad production requirements.
Key Benefits
- Generate large volumes of display and video ads
- Launch campaigns faster
- Integrate with Campaign Manager 360 and export tags
platform strategy
Choosing the Right Platform for Your Campaign
Not every business needs every programmatic platform. MRKT360 helps you identify which channels make sense for your audience, budget, market, and campaign goal, whether that means building awareness through streaming TV, reaching Canadian audiences through data-driven media, using location intelligence for local campaigns, or scaling creative production across display and video.
OUR PROCESS
How MRKT360 Builds Your Campaign
1.
Strategy and Audience Planning
We start by identifying your campaign goals, ideal customer profile, target locations, customer journey, media budget, and best-fit advertising channels.
2.
Platform and Campaign Setup
We recommend the right mix of programmatic platforms, then structure your campaigns with the right targeting, placements, audience segments, tracking, and performance measurement.
3.
Creative and Messaging Alignment
We help align your ad creative with the platform, audience, funnel stage, and conversion goal so each campaign feels relevant and purposeful.
4.
Optimization and Reporting
We monitor campaign performance, identify opportunities, adjust targeting, review creative performance, and provide reporting that helps you understand where your media spend is going.
ADVANCED MEDIA MANAGEMENT
Why Businesses Choose MRKT360 for Programmatic Ads
Programmatic advertising works best when strategy, data, creative, media buying, and optimization are managed together. MRKT360 helps businesses turn advanced ad platforms into clear, targeted campaigns built around reach, performance, and measurable growth.
Smarter Platform Selection
We help you choose the right programmatic mix based on your audience, market, budget, and campaign goals, so your ads show up across the channels that actually matter.
Stronger Audience Targeting
From Streaming TV and Connected TV to location-based audiences, premium publisher networks, and Canadian data-driven platforms, we help your brand reach more relevant customers with less wasted spend.
Ongoing Campaign Optimization
MRKT360 monitors performance, reviews targeting, analyzes creative results, and adjusts campaigns so your media strategy keeps improving after launch.
WE HAVE THE ANSWERS
Frequently asked questions about Programmatic Advertising
Programmatic advertising uses data, automation, and digital media buying technology to place ads across channels like display, video, streaming TV, connected TV, publisher networks, mobile environments, and digital out-of-home screens.
Google and Meta mainly focus on their own ecosystems, while programmatic advertising helps your brand reach audiences across a wider range of premium media channels, including streaming platforms, smart TVs, publisher sites, mobile apps, live content, and digital screens.
The right platform depends on your audience, location, budget, and campaign goal. For example, Amazon DSP can support audience targeting, Samsung DSP and Amazon Streaming TV can support connected TV reach, Bell DSP can support Canadian market reach, Vistar Media can support digital out-of-home, and RainBarrel can support location-based targeting.
Yes. Programmatic advertising can support local campaigns through location-based targeting, Canadian audience data, digital out-of-home placements, and audience segments based on real-world behavior. This makes it useful for businesses that want to reach people in specific cities, regions, or physical environments.
MRKT360 helps with strategy, platform selection, campaign setup, audience targeting, creative alignment, tracking, optimization, and reporting. The goal is to help your media spend reach the right audiences across the channels that make the most sense for your campaign.
Strategy That Works
Why Businesses Trust Us
Partnership Mentality
We treat your business like our own, aligning strategy with your long-term vision and growth goals.
Accountability First
We stand behind our work. Clear reporting, clear expectations, and a commitment to continuous improvement.
Transparent Communication
You always know what we’re doing, why we’re doing it, and how it’s performing. No confusion. No hidden tactics. Just clarity.
