Publicidad Nativa
Vuélvete Nativo Con MRKT360
El panorama del marketing está cambiando, ¿te estás manteniendo al día? La publicidad nativa adopta un enfoque de “menos es más” al colocar anuncios pagados dentro del contenido regular. Quedaron atrás los días de los pop-ups y los banners, los anuncios nativos imitan la forma y la función del contenido que los rodea. Esta técnica estratégica permite que el material de marketing llegue al consumidor deseado en su entorno natural. Mientras muchos consumidores consumen medios constantemente a través de redes sociales y sitios de noticias, la publicidad nativa logra posicionamiento en la mente del usuario, ya que se le está vendiendo sin que siquiera lo note.
Aunque los anuncios nativos están identificados como publicidad, aparecen de forma no disruptiva y están diseñados para leerse dentro del flujo del contenido que los rodea. El objetivo de la publicidad nativa es generar interés, no interrupción. Los anuncios colocados estratégicamente deben elevar y construir valor en el área de interés del consumidor. Nuestros Marketing Assistants en Mrkt360 están Certificados en Native Marketplace a través de Oath y Verizon Media. Verizon Media ha dado forma a la manera en que las personas se informan y se entretienen, mediante plataformas como Yahoo, HuffPost, Tumblr y TechCrunch. El equipo de Mrkt360 está aquí para asesorarte y crear la campaña perfecta. Nuestra experiencia radica en entender cómo destacar a través de Adwords y SEO, y esto puede aplicarse para generar una impresión impactante y duradera mediante la publicidad nativa.
What is Native Advertising?
Native Advertising are paid ads that match the form and function of the media format in which they appear.
Have you been reading your favourite news website, or scrolling through your Instagram feed and come across a post that stands out? It matches the flow of the surrounding content, but it is selling you something. This is Native Advertising. This method is defined much more by where the ad appears, than by having a content-rich advertisement. A Native Ad includes an Image, Headline, Brand Logo, and Body Text. They can appear as videos, carousel, static images or mail ads. Each component of the ad can be structured based on the specific targets of your company. Native can be defined by Location, Design, Relevancy and Disclosure. If you are looking to utilize this impactful technique to elevate your business, please reach out to Mrkt360 today.
What Do Native Ads Look Like?
Native Ads appear as In-Feeds ads, Search & Promoted Listings and Content Recommendations. They are frequently used in Facebook, Instagram, Pinterest, Buzzfeed, Time.com, Forbes.com and more. While each of these ads are intended to be read within the surrounding content, there are hints that indicate that the ad is in fact paid for. The ad can be indicated by:
- “Advertisement” or “AD“ (Google, YouTube)
- “Promoted” or “Promoted by [brand]”
- “Sponsored” or “Sponsored by [brand]” or “Sponsored Content”
- “Presented by [brand]” and “Featured Partner”
Being Transparent
Unclear labelling can leave the consumer feeling fooled or tricked, so Native Advertising must be sure to be transparent and genuine. The higher the quality of content, the higher the engagement and the more likely consumers will be receptive to the ad. Regardless of the story to ad tells, the end goal is to sell something, and consumers must be aware of this.
Ad Fatigue
Native ads are powerful because they combat Ad Fatigue. Consumers are so constantly overwhelmed with advertising that they can block direct ads out, Native ads are within the flow of regular content, so consumers can be influenced by the material without being acutely aware they are being sold something.