Everything About Our Video Advertising Event
EVENT DETAILS
Date: Wed July 12th Location: 260 Edgeley Blvd Unit 18 Time: 11:30am – 2:00pm Topic: Video Advertising Insights Admission: FREE
EVENT AGENDA
Refreshments: 11:30am- 12:00pm Google Pres: 12:00pm- 12:40pm Break: 12:40pm- 1:00pm Panel: 1:00pm- 2:00pm
** In the panel, we will choose 3 businesses to be analysed as a case study by Google and Mrkt360 Representatives
Keyword Contextual Targeting: You can use keywords that will help match your ads to web content.
Demographic: Reach people by age, gender, or parental status.
Affinity & Custom Affinity Audiences: Select from interest-based groups to reach potential customers
Topics: Reach people based on certain topics.
Remarketing: Reach viewers based on their past interactions with your videos or YouTube channel
In-market audiences: Find customers who are researching products or services and actively considering buying something like what you offer.
Between the end of 2013 and the end of 2014, the amount of time that people spent watching video on the Internet grew 38.5%. Every month, more than 1 billion people watch more than 6 billion hours of YouTube video. This represents a lot of potential customers, both at home and on the go. And you can decide where and when a video ad shows, and which potential customers see it.
