At MRKT360, we’ve been at the forefront of Search Engine Optimization (SEO) since its early days. We’ve guided businesses through every major Google update for over a decade.
Now, as search shifts to Artificial Intelligence and Large Language Models (LLMs), we are leading the industry again—ensuring your brand remains the top choice in the era of Generative Search.
You might ask: "Is it really worth investing in GEO right now?"
The answer is simple: In 2026, being “AI-readable” is the only way to remain “customer-visible.”
Search has shifted from "lists of links" to instant answers. Today, customers get AI summaries and direct recommendations before they ever see a traditional website link. If your brand isn’t part of that AI response, you’re missing your most valuable leads.
By implementing GEO, you can:
Traditional SEO makes you visible to search engines. LLM Optimization acts as the translator, reformatting your expertise so AI models like ChatGPT and Gemini can accurately understand, verify, and recommend your brand.
How They Work Together:
| Feature | Traditional SEO | GEO (AI & LLM Optimization) |
|---|---|---|
| Primary Goal | Rank on top of organic search results | Be the cited source in an AI answer |
| Search Method | Keywords and phrases | Conversations and intent |
| User Experience | User clicks a link to find info | AI summarizes your info for the user |
| The Result | Website Traffic | Brand Authority & Trust |
As AI takes over the search screen, the businesses that aren't optimized for LLMs are simply being filtered out. We perform these four specific optimizations to ensure your brand is the one the machines trust–and the one they recommend.
This ensures your brand is the very first thing a customer sees, often before they even scroll down to the traditional search results.
By giving AI the "hard facts" it craves, we increase the probability that the AI will choose your business as the most reliable and trustworthy recommendation in your niche.
Without this code, AI sees you as just "another website." With it, AI sees you as a Verified Entity, making it much more likely to suggest your brand over a competitor who lacks this technical foundation.
This creates a "Web of Authority" around your brand. The more useful information you provide, the more the AI views you as the definitive leader in your field, capturing high-intent leads that your competitors are missing.
Your competitors are still playing by the 2020 rulebook. Show up where it matters most—from Google search results to AI-generated answers.

SEO helps you rank in Google’s list of results. GEO helps AI engines (like ChatGPT or Gemini) choose your content to answer a user's question directly.
Yes. SEO is your foundation. GEO is the future. You need SEO to stay visible in traditional search and GEO to capture the millions of users moving toward AI-driven answers.
Absolutely. GEO is the primary way to optimize for voice assistants like Siri, Alexa, and Google Assistant, which rely on single, authoritative answers.