Google Performance Max Management Services
Use Google AI to maximize conversions across Search, YouTube, Display, Discover, Gmail, Maps, Shopping, and more from one goal-based campaign.
+27%
average increase in conversions at a similar CPA or ROAS for advertisers who adopt PMax
+25%
average increase in conversions for advertisers from Standard Shopping campaigns to PMax
+9%
average increase in conversions when advertisers use Final URL expansion with PMax campaigns
+35M
websites and apps, and Google-owned properties like YouTube and Gmail that can be reached with PMax
the power of GOOGLE pmax
Maximize Conversions Across Google’s Full Advertising Inventory
Google Performance Max is an AI-powered campaign type built to help advertisers find more conversion opportunities across Google’s advertising ecosystem. From one campaign, your business can access inventory across Search, YouTube, Display, Discover, Gmail, Maps, and Shopping, depending on your goals, assets, feeds, and account setup. Instead of managing every channel in isolation, Performance Max uses your conversion goals, audience signals, creative assets, product data, landing pages, and budget to help Google AI identify where your next valuable customer may be. For businesses focused on leads, online sales, store visits, phone calls, bookings, or other measurable actions, Google Performance Max can help expand reach while keeping the campaign focused on outcomes that matter.
AI-POWERED CAMPAIGN GROWTH
Reach More Customers With One Google AI Campaign
PMax gives businesses a way to reach customers across multiple Google channels without building separate campaigns for every placement. It is designed to complement keyword-based Search campaigns and help advertisers find more converting customers across Google’s full inventory.
This makes it valuable for e-commerce brands, service businesses, local companies, B2B advertisers, education providers, travel companies, healthcare organizations, and any business with clear conversion goals.
With the right setup, Google Performance Max can help your business combine automation, creative testing, audience signals, conversion tracking, and budget optimization into one connected campaign strategy.
STRATEGIC OUTCOMES
What Google Performance Max Can Help Your Business Build
Google Performance Max is designed for advertisers that want to grow conversions across more of the Google ecosystem. By combining your goals, assets, data, audience signals, and product information, it helps your brand find more opportunities across high-value customer touchpoints.
Find More Conversion Opportunities
Reach people across Google inventory and give Google AI more chances to identify users who may be ready to buy, call, book, visit, or submit a lead.
Connect Creative, Data, and Automation
Use headlines, descriptions, images, videos, logos, product feeds, audience signals, and conversion data to help Google assemble and serve more relevant ad combinations.
Expand Across Google Channels
Show ads across eligible Google placements such as Search, YouTube, Display, Discover, Gmail, Maps, Shopping, and other inventory from one campaign structure.
EXCLUSIVE OFFER
Get More Value From Your Google Performance Max Campaign
Eligible businesses may qualify for available Google Ads credits when opening qualifying accounts through MRKT360.
These credits can help support campaign testing while your account builds conversion data, evaluates creative assets, tests product feeds, identifies stronger audiences, and improves performance across eligible Google Ads inventory. MRKT360 helps you launch with the right goals, tracking, budget structure, creative assets, landing pages, product data, and optimization plan so your Performance Max campaign starts with a clearer path to growth.
Google Ads credit eligibility, promotional value, qualifying spend, activation period, redemption rules, and availability are subject to current Google Ads terms and may change.
FULL GOOGLE INVENTORY REACH
See How Performance Max Works Across Google Advertising
Performance Max is built to help advertisers reach the right customer across Google’s channels from one campaign. Google states that Performance Max can access inventory including YouTube, Display, Search, Discover, Gmail, and Maps.
This gives businesses a broader way to support the customer journey. A user may discover your brand on YouTube, see a visual ad through Display, compare options in Search, interact with a Shopping result, or find your business on Maps. For e-commerce brands, Performance Max can also connect with Google Merchant Center and product data to support Shopping visibility, product promotion, and dynamic remarketing across eligible Google placements.
MRKT360’s APPROACH
How MRKT360 Builds Google Performance Max Campaigns in 4 Steps
1.
Goal and Conversion Strategy
We define the business actions that matter most, such as purchases, qualified leads, phone calls, form submissions, bookings, store visits, or sign-ups. We also review Google Ads tracking, GA4, enhanced conversions, call tracking, and CRM data so Google AI has stronger signals to optimize toward.
2.
Asset and Audience Signal Setup
We prepare headlines, descriptions, images, logos, videos, final URLs, product feeds, audience signals, and landing page paths. Performance Max depends on strong inputs, so we make sure your campaign has the creative and data foundation needed before launch.
3.
Campaign Launch and Learning Period
We structure the campaign around your goals, budget, locations, conversion actions, asset groups, products, and audience signals. After launch, we allow the campaign to collect meaningful data before making major changes so the system has time to learn.
4.
Optimization and Scale
We review results, conversion quality, creative performance, asset group performance, search themes, product data, audience insights, budget efficiency, and landing page behaviour. From there, we refine the campaign and scale what is driving stronger outcomes.
WHY BRANDS CHOOSE MRKT360
Expert Google Performance Max Management
MRKT360 is a Google Premier Partner, helping eligible advertisers access advanced platform knowledge, stronger account support, promotional opportunities, and best-practice campaign guidance.
For Google Performance Max, that means your campaign is managed by a team that understands how Google Ads, GA4, Merchant Center, conversion tracking, creative assets, landing pages, and automation work together. We help businesses launch with better structure, use available credits more strategically, improve campaign inputs, and turn Google Performance Max into a focused growth channel.
Ready to launch smarter Google campaigns? Let’s get started! ›
CONNECTED PAID MEDIA STRATEGY
More Ways MRKT360 Can Help You Grow
Google Performance Max can be even stronger when connected to a broader paid media strategy. MRKT360 helps businesses combine search, shopping, display, YouTube, paid social, retargeting, landing pages, CRM follow-up, and conversion tracking so every channel supports the same growth goals.
Google Ads
Capture demand from people actively searching for your products or services. MRKT360 helps businesses manage Google Ads campaigns across Search, Display, YouTube, Performance Max, Shopping, remarketing, and more.
Google Merchant Center
Set up and optimize your product data so Google can better understand, approve, and display your products across eligible Shopping and Performance Max placements. MRKT360 helps with diagnostics, product attributes, feed health, policy issues, and ongoing improvements.
Conversion Tracking and Analytics
Measure the actions that matter across Google Ads, GA4, your website, phone calls, forms, purchases, and CRM activity. Stronger tracking gives Performance Max better data and gives your business clearer reporting.
WE HAVE THE ANSWERS
Frequently asked questions about Google Performance Max
Google Performance Max is a goal-based campaign type that uses Google AI to help advertisers reach customers across Google Ads inventory, including Search, YouTube, Display, Discover, Gmail, Maps, and Shopping.
Traditional campaigns often focus on one channel, such as Search, Display, Shopping, or YouTube. Performance Max uses one goal-based campaign to serve ads across multiple Google channels, using your assets, audience signals, conversion data, and budget to find conversion opportunities.
Not always. Google describes Performance Max as a campaign type designed to complement keyword-based Search campaigns. Many advertisers use Performance Max alongside Search, Shopping, Display, or YouTube depending on their goals and account structure.
Yes. Performance Max is commonly used for e-commerce because it can connect with Google Merchant Center product data and serve across eligible Shopping, Search, Display, YouTube, Gmail, Discover, Maps, and remarketing placements. Google says advertisers that shifted from Standard Shopping to Performance Max drove a 25% average increase in conversion value at a similar ROAS.
Timing depends on your budget, conversion volume, tracking setup, campaign history, offer, competition, and landing page experience. Performance Max usually needs a learning period before major decisions are made.
Strategy That Works
Why Businesses Trust Us
Partnership Mentality
We treat your business like our own, aligning strategy with your long-term vision and growth goals.
Accountability First
We stand behind our work. Clear reporting, clear expectations, and a commitment to continuous improvement.
Transparent Communication
You always know what we’re doing, why we’re doing it, and how it’s performing. No confusion. No hidden tactics. Just clarity.
