Google Search-Conversion Optimizer
Learn how Google’s Conversion Optimiser used automated bidding to help advertisers increase conversions while controlling acquisition costs.
Brief Summary
This guide explains how Google AdWords Conversion Optimiser used conversion data and predictive models to automatically adjust bids around CPA goals. For current automated campaign strategies, explore our Google Ads Management services.
- How Conversion Optimiser automatically adjusted bids in AdWords auctions
- How businesses used conversion tracking and CPA goals to guide optimisation
- The differences between maximum CPA and target CPA bidding options
