Home Improvement Marketing Case Study: 56% More Conversions at a Lower Cost
See how MRKT360 combined SEO, Google Ads, Meta Ads, precise local targeting, landing page optimization, and continuous testing to help an established home improvement company generate more conversions without materially increasing Meta advertising spend.
+56%
increase in Meta conversions, from 68 to 106 year over year
–36%
decrease in cost per conversion in Meta, improving from CA$88.85 to CA$57.16
+10%
more organic search sessions, from 2,478 to 2,734 in the comparable period
+15K
website sessions generated from paid, organic, social, and referrals in 12 months
meet the client
An Established Home Improvement Company Serving Local Homeowners
This home improvement marketing case study follows an established Ontario company with years of industry experience, a strong service offering, and a trusted reputation. To consistently reach homeowners considering significant property improvements, MRKT360 became its ongoing marketing partner in February 2023, developing an integrated digital growth strategy through SEO, Google Ads, Meta Ads, local audience targeting, landing page optimization, Dynamic Text Replacement, A/B testing, and continuous performance optimization.
Client
Name hidden
Industry
Professional Home Services
Location
Ontario
Services
Google & Meta Ads, SEO, Dynamic Text Replacement
Budget
Approx. $5000 CAD/month
Partnership
February 2023 → Present
THE CHALLENGE
Reaching Homeowners When Improvement Plans Take Shape
Home improvement decisions often take time, as homeowners research providers, compare options, assess their property needs, and revisit their plans before committing. The company needed to reach homeowners when they were actively searching, remain visible to relevant local audiences, and deliver the right message throughout the decision-making process.
The challenge was to connect these touchpoints into a stronger lead-generation system that guided interested homeowners from initial research to inquiry. This required consistent visibility, relevant messaging, and a clear next step once prospective customers engaged with the business online.
HOME improvement MARKETING SERVICES
Building Around the Way Homeowners Plan and Improve
Home improvement marketing requires more than generating traffic. The strategy needs to connect local demand, homeowner intent, website experience, and conversion opportunities.
SEO & Organic Visibility
We strengthened organic search visibility so the business could continue attracting homeowners researching services and potential property improvements without relying entirely on paid advertising.
Paid Search & Meta Advertising
Google Ads captured active search demand while Meta helped reach relevant homeowners across priority local markets.
Local Market Targeting
Campaigns were focused around service areas and selected neighbourhoods where the business had greater opportunity to generate valuable inquiries.
Landing Page & Conversion Optimization
Dynamic Text Replacement, A/B testing, and ongoing landing page improvements helped create a closer match between what customers searched for and what they saw after clicking.
the solution
Creating a Clearer Path From Discovery to Project Inquiry
MRKT360 developed a connected customer acquisition strategy, using SEO to build sustained visibility, Google Ads to reach homeowners actively searching for relevant services, and Meta Ads to engage carefully selected local audiences. Together, these channels created multiple opportunities to connect with homeowners throughout their decision-making process.
Landing pages were optimized with relevant messaging, location-specific content, clear calls to action, and continuous testing of page variations to align with visitor intent and encourage inquiries. This created a clear path from initial discovery to project opportunities: Search or Discovery → Relevant Message → Landing Page → Inquiry → Project Opportunity.
SEO & ORGANIC SEARCH
Staying Visible While Homeowners Plan Their Next Upgrade
SEO and Google Ads worked together to reach homeowners at different stages of consideration. Organic search built long-term visibility, while paid search captured demand from homeowners actively looking for home improvement services, creating multiple opportunities to connect with potential customers as they researched and compared providers.
From January–August 2025 to the same period in 2026, Organic Search sessions increased from 2,478 to 2,734, approximately 10% year over year. During January–August 2026, Google Ads generated 1,046 clicks and 33 tracked conversions from 13,789 impressions, helping the business stay visible as homeowners moved closer to starting a project.
LOCAL PAID MEDIA STRATEGY
Reaching the Right Homeowners in the Right Markets
Meta Ads gave MRKT360 another way to reach homeowners beyond active search. Campaigns were focused around priority service areas and selected neighbourhoods, including higher-income postal codes where homeowners were more likely to invest in meaningful property improvements. This helped concentrate advertising around audiences and markets with stronger project potential.
The year-over-year improvement was significant. From January to August 2025 to the same period in 2026, Meta conversions increased from 68 to 106, approximately 56% growth, while spend remained virtually unchanged at approximately CA$6,000. At the same time, average cost per conversion improved from CA$88.85 to CA$57.16, a reduction of approximately 36%.
LANDING PAGE & CONVERSION STRATEGY
Making Every Click More Relevant to the Project
Generating traffic was only part of the strategy. MRKT360 used Dynamic Text Replacement to adapt landing-page messaging to each visitor’s search and campaign context, creating a more relevant experience from advertisement to landing page. A/B testing compared page variations to identify opportunities to improve performance and encourage inquiries.
The goal was to create a smoother path from initial research to project inquiry, ensuring homeowners encountered relevant messaging and a clear next step: Search or Ad → Relevant Landing Page → Clear Next Step → Project Inquiry.
PERFORMANCE & ONGOING OPTIMIZATION
Building on What Homeowners Respond To
Since the partnership began in February 2023, MRKT360 has accumulated years of performance data across SEO, Google Ads, Meta Ads, local targeting, landing pages, and conversion testing. Rather than rebuilding campaigns from scratch, the team could carry forward what had already been learned. Audience performance, geographic results, messaging, budget allocation, and conversion data were continually reviewed to identify where the next improvement could come from.
That long-term learning helped the strategy become more efficient over time while maintaining a steady flow of opportunities.
Certified. Vetted. Recognized.
Our Partnerships That Strengthen Home Improvement Marketing Performance
MRKT360 ADVANTAGE
Building a Stronger Path From Search to Project Inquiry
MRKT360 combined SEO, Google Ads, and Meta Ads into a connected marketing strategy that reached homeowners throughout their decision-making process. Geographic targeting focused advertising spend on priority markets, while landing-page optimization delivered relevant messaging after each click. Continuous testing and performance analysis guided ongoing improvements, creating a stronger lead-generation system: Reach the Homeowner → Match the Project Intent → Build Confidence → Generate the Inquiry → Create the Opportunity.
see the results
More Project Opportunities From a More Efficient Strategy
From January to August 2025 compared with the same period in 2026:
+56% More Meta Conversions
Conversions increased from 68 to 106 while advertising spend remained virtually unchanged.
36% Lower Meta Cost Per Conversion
Average cost per conversion improved from CA$88.85 to CA$57.16.
+10% Organic Search Sessions
Organic Search increased from 2,478 to 2,734 sessions.
15K+ Website Sessions
The website received traffic from Paid Social, Organic Search, Paid Search, Direct, Organic Social, Referral, and additional channels during the 2026 period.
ready FOR WHAT’S NEXT?
Turn More Local Demand Into Home Improvement Opportunities
MRKT360 helps home improvement companies connect SEO, paid media, local targeting, landing-page strategy, and ongoing optimization so more of the right homeowners can discover the business and take the next step.
PERFORMANCE OVER TIME
From Strong Local Visibility to a More Connected Growth Engine
Before MRKT360
- Established service offering with additional opportunities to expand digital visibility
- Paid media could benefit from a more connected long-term strategy
- Geographic targeting had room to become more precise
- Landing-page messaging could align more closely with search and campaign intent
- SEO represented another opportunity to capture homeowner research
- Testing and performance data could play a greater role in ongoing decisions
With MRKT360
- SEO, Google Ads, and Meta Ads working as a connected acquisition strategy
- Organic Search sessions growing year over year
- Meta generating 56% more conversions while maintaining advertising spend
- Cost per Meta conversion reduced by approximately 36%
- Local targeting concentrating campaigns around priority service areas
- Dynamic Text Replacement improving campaign-to-page relevance
- A/B testing supporting ongoing landing-page improvements
- Years of campaign learning informing future decisions
CLIENT TESTIMONIAL
“MRKT360 has been a valuable partner…”
They helped us strengthen our digital presence and attract more customers. Their team is proactive, responsive, and always looking for new ways to improve our marketing and support the growth of the business.
Strategy That Works
Why Businesses Trust Us
Partnership Mentality
We align media strategy with your business model, sales cycle, budget realities, and growth goals.
Accountability First
You get clear reporting, clear priorities, and practical recommendations based on what the data shows.
Transparent Communication
You always know what we are doing, why we are doing it, and how it connects to performance.
GET STARTED
Schedule a Free Consultation
Ready to turn DV360 into a clearer, smarter, and more accountable media channel? Book a consultation with MRKT360 and let’s map the right strategy for your brand.
