Immigration Lawyer Marketing Case Study: 313 Leads in 30 Days at €0.45 Per Lead
See how MRKT360 helped a Europe-based immigration practice generate 313 leads and 180 booked appointments in its first 30 days through localized Meta campaigns, video creative, language-based audience strategy, Instant Forms, Messenger follow-up, and conversion tracking.
Prospective-client inquiries generated during the first month of the Meta campaign
less than a euro average cost per lead through focused targeting and campaign optimization
Lead-to-appointment rate, with over half of leads progressing to booked appointments
Visibility generated across Facebook and Instagram during the campaign launch period
meet the client
Helping International Students Explore Opportunities Abroad
The client is a Europe-based immigration practice helping international students explore opportunities to study and work abroad. Because prospective clients often begin by researching education, employment, eligibility, and life overseas before actively seeking immigration assistance, MRKT360 focused on reaching them earlier and creating a clearer path from social media discovery to inquiry and appointment through Meta advertising, audience refinement, landing page improvements, Meta Pixel, and Google Analytics.
Client
Name hidden
Industry
Immigration Law
Location
Europe
Service
Meta Ads, Landing Page Optimization & Conversion Tracking
Budget
$2000/month
Partnership
2026
THE CHALLENGE
Reaching International Students Earlier in Their Decision Journey
Prospective immigration clients do not always begin by searching for a lawyer or immigration practice. Many first explore questions around studying abroad, working internationally, relocation options, and eligibility. That made Facebook and Instagram valuable channels for reaching students while those decisions were still taking shape.
The campaign also faced limitations around how certain target markets could be reached through Meta. Rather than losing relevance, MRKT360 adapted the strategy around language, localized creative, messaging, and the targeting options available within the platform. The goal was clear: Reach the right prospects with relevant messaging and make it easy for that interest to progress into an appointment.
IMMIGRATION MARKETING SERVICES
The Strategy Behind the Results
The campaign was designed around how international students discover and respond to opportunities abroad. MRKT360 combined localized creative, video advertising, Meta lead generation, Messenger follow-up, audience refinement, and performance tracking to shorten the distance between seeing an opportunity and taking the next step.
Localized Creative
Ads were adapted to the languages relevant to the audiences being targeted rather than relying on one universal campaign message.
Video-Led Advertising
Video played a central role in explaining study and work opportunities in a format that could capture attention quickly across Facebook and Instagram.
Meta Lead Generation
Meta Instant Forms allowed prospects to submit an inquiry without leaving the platform, reducing unnecessary steps in the lead journey.
Follow-up & Measurement
Messenger provided another channel for communicating with interested leads, while Meta Pixel and Google Analytics helped measure performance during the launch.
the solution
Building a Faster Path From Social Discovery to Appointment
MRKT360 built the campaign around a simple progression rather than treating each marketing activity separately. Localized ads introduced relevant study and work abroad opportunities. Video helped communicate the message more clearly. Meta Instant Forms made it easy to express interest directly within Facebook or Instagram. Once a prospect became a lead, Messenger created an additional opportunity for follow-up and conversation.
Behind the scenes, audience settings, language strategy, creative performance, and conversion data were continually reviewed as the campaign developed. The resulting journey was: Localized Ad → Video Engagement → Instant Form → Lead Follow-Up → Appointment
LOCALIZED CREATIVE & VIDEO STRATEGY
Making the Message Feel Relevant to Each Market
An international campaign cannot assume the same language or creative will resonate equally across every audience. MRKT360 adapted advertising to the languages associated with the markets being targeted, helping prospects encounter messaging that felt more relevant from the first impression.
Video was especially important. It gave the campaign more room to introduce the opportunity, explain key information, and build interest without relying on dense static advertising. Rather than simply translating one advertisement, the strategy focused on aligning language, creative format, and campaign message with the audience being reached.
AUDIENCE & TARGETING STRATEGY
Finding a Smarter Route Around Platform Restrictions
Audience targeting presented one of the more important challenges during the launch. Meta’s restrictions limited some of the original approaches available for reaching prospects in the desired markets. The campaign therefore needed to adapt without becoming overly broad.
MRKT360 refined the approach using available geographic settings, language signals, localized messaging, and audience configuration to maintain relevance while staying within platform requirements. This allowed the campaign to continue focusing on international students interested in studying and working abroad despite the limitations of the advertising platform. The original campaign strategy similarly required adapting around Meta’s targeting and language restrictions.
META LEAD FORMS & MESSENGER FOLLOW-UP
Removing Friction Between Interest and Inquiry
Instead of requiring every prospect to leave Facebook or Instagram and complete a longer website journey, MRKT360 used Meta Instant Forms to capture interest directly within the platform. That shortened the path to becoming a lead: See the Ad → Show Interest → Submit Information
The approach also created opportunities to continue the conversation through Messenger, allowing interested prospects to receive follow-up after submitting their details. For website visitors, the landing page experience was also refined so that campaign messaging and calls to action remained consistent with what prospects had seen in the ads.
TRACKING & FIRST MONTH OPTIMIZATION
Learning Quickly From What Prospects Responded To
The first 30 days revealed which audiences, languages, creative formats, and campaign elements were driving action. MRKT360 used Meta campaign data, Meta Pixel, and Google Analytics to monitor lead activity and website behaviour, evaluating performance through lead volume, cost per lead, market response, creative engagement, form activity, follow-up activity, and appointment progression.
These insights allowed MRKT360 to refine the campaign based on actual prospect behaviour, helping the strategy evolve after launch instead of remaining fixed.
MRKT360 ADVANTAGE
Turning Lead Volume Into Appointment Momentum
MRKT360 connected localized advertising, video, Meta lead forms, follow-up, and measurement to create a clearer path beyond the initial ad interaction, turning 313 leads into 180 appointments for a 57.5% lead-to-appointment rate in the first month and showing that the campaign was progressing beyond awareness and lead capture into meaningful prospective-client action.
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Strategic Partnerships That Support Smarter Immigration Marketing
PERFORMANCE
313 Leads and 180 Appointments in the First 30 Days
The campaign generated substantial prospective-client activity within its first month, with more than half of recorded leads progressing into booked appointments.
313 Leads Generated
The Meta campaign generated 313 prospective-client leads during its first 30 days.
180 Appointments Booked
Of the 313 leads generated, 180 progressed into booked appointments.
57% Lead-to-Appointment Rate
More than half of the leads generated during the first 30 days progressed into a booked appointment.
€0.45 Average Cost Per Lead
Average CPL reached approximately €0.45, supporting efficient lead generation throughout the launch period.
READY FOR WHAT’S NEXT?
Turn Immigration Interest Into Client Conversations
MRKT360 helps immigration practices reach prospective clients earlier with localized campaigns, relevant creative, streamlined lead generation, and measurable follow-up strategies. From video and Meta advertising to Instant Forms, Messenger, and conversion tracking, each stage can work together to create a clearer path from interest to appointment.
30-Day Performance
From Campaign Launch to an Appointment Pipeline
Before MRKT360
- An opportunity to reach international students earlier in their study and relocation journey
- Campaign messaging could be localized more closely around target audiences
- Platform restrictions required a more flexible approach to audience targeting
- Video offered an opportunity to communicate more than static creative alone
- The path from social media interest to inquiry could be made more direct
- Stronger tracking could provide greater visibility into early campaign behaviour
With MRKT360
- Creative adapted around the languages relevant to targeted markets
- Video became a central part of the Meta advertising strategy
- Audience strategy adjusted around platform restrictions using language and available targeting signals
- Meta Instant Forms shortened the path from ad engagement to lead
- Messenger supported continued communication and follow-up
- Meta Pixel and Google Analytics strengthened campaign measurement
CLIENT TESTIMONIAL
“MRKT360 has been a valuable partner…”
They helped us strengthen our digital presence and attract more customers. Their team is proactive, responsive, and always looking for new ways to improve our marketing and support the growth of the business.
Strategy That Works
Why Businesses Trust Us
Partnership Mentality
We align media strategy with your business model, sales cycle, budget realities, and growth goals.
Accountability First
You get clear reporting, clear priorities, and practical recommendations based on what the data shows.
Transparent Communication
You always know what we are doing, why we are doing it, and how it connects to performance.
GET STARTED
Schedule a Free Consultation
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