A LOW QUALITY SCORE OFTEN IS DUE TO POOR LANDING PAGE DESIGN.
When you design your landing page you need to ask yourself 3 questions:
- Does the page feature what you promised in the ad ?
- Can people easily find what they are looking for on your site ?
- What do you want them to do on your site ? Include a call to action!
- What is the goal of bringing the client to your site?
Your can find explanation on the following video: