A LOW QUALITY SCORE OFTEN IS DUE TO POOR LANDING PAGE DESIGN.

When you design your landing page you need to ask yourself 3 questions:

  1. Does the page feature what you promised in the ad ?
  2. Can people easily find what they are looking for on your site ?
  3. What do you want them to do on your site ? Include a call to action!
  4. What is the goal of bringing the client to your site?

Your can find explanation on the following video:

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