Marketing Meets IT: Why You Should Hire An All-in-One Marketing Agency

What if we told you that the secret to a successful marketing campaign has been under your website this whole time? Most business owners understand marketing. Ads drive traffic, traffic turns into leads, and leads turn into revenue. What many businesses don’t realize is how quickly that entire system can fall apart when something breaks outside of marketing.

We’ve all been there, you start a successful Facebook or Google campaign, it starts off well but then it just dies. It’s like you woke up and the floor is now missing…

No leads. No calls. No form submissions.

You immediately call your marketing agency. They tell you it was a server or hosting issue, that your website was down for hours, and that there was nothing they could do. They won’t tell you how much money was burned by sending traffic to a broken site, but you feel it at the end of the month in Quickbooks.

Unfortunately, this scenario happens more than you’d think. We faced situations like this multiple times across different platforms and providers. 

Earlier this year, Plesk servers experienced a catastrophic update that took down millions of websites around the world. We identified it early, patched it for our clients immediately, and resolved it before most agencies even noticed there was a problem.

In November, a Cloudflare global outage affected 20% of the world’s internet, including ChatGPT and X. We worked directly with support, restored systems ASAP. For clients who faced longer disruptions, we immediately paused their campaigns to stop them from spending millions on ads that would go nowhere.

This week, several clients hosted through Namecheap had a sudden server failure. It was the same drill, pause campaigns, save millions, then start again once we fixed the issue, everything in under an hour. 

The lesson is simple. Great digital marketing campaigns are built on a robust IT foundation. 

About five years ago, we noticed that our marketing performance was occasionally being affected by server outages, security updates, DNS issues, and other platform failures. Rather than accepting that as unavoidable, we built systems to deal with it.

Today, those systems are simply part of how we work. Because to us, marketing is more than just driving leads, we know that businesses must profit from their digital marketing campaigns  to scale and stay competitive.

When IT Problems Become Marketing Problems

Let’s go back to our previous example to see how everything connects.

When your landing page goes down, your ads are still live. Google no longer pauses campaigns even when your website is down. It continues sending traffic, charging you for every click, even when users bounce immediately. Suddenly, what looked like a marketing issue is actually a technical one.

This issue not only burns your ad money, it also incorrectly trains Google’s algorithm, giving a bad impression to good leads. It completely screws up your ad performance. 

While no agency can prevent global outages from server providers, we can control how quickly we react. The longer an issue goes unnoticed, the more damage it will cause.

A traditional agency might say it is not their responsibility. A good agency treats it as urgent, because it directly affects your results.

At MRKT360 we are experts at identifying abnormal drops in performance, pausing campaigns when necessary, and coordinating IT fixes without waiting for you to raise the alarm.

How We Fix This for Our Clients

Our priority has always been to protect our clients’ budgets first, then get them back online faster than competitors facing the same issue.

To do this, we monitor infrastructure alongside ad campaigns. Our internal protocols allow us to pause or adjust spend instantly when something breaks. We also work directly with hosting, security, and platform providers instead of waiting for problems to escalate.

Over time, this approach has saved our clients millions in wasted ad spend. Not because we avoided the issue, but because we reacted quickly.

Many business owners are surprised to learn how much we handle behind the scenes. That is because most agencies don’t operate this way (even though they should). Others focus solely on ads, creatives, and reports. But when something technical breaks, it gets passed along or ignored until it becomes a very expensive problem.

MRKT360 treats marketing as an ecosystem. Websites, hosting, analytics, ads, security, automation, and performance are all connected. They either work well together or they just don’t. We care about your bottom line, real revenue and long-term growth for your business. 

Why Your Business Needs This Level of Coverage

Staying ahead today is not just about running better ads, but protecting your entire pipeline.

We all know that when systems are stable, leads are nurtured properly and money comes in. But when disruptions happen and recovery is fast, you maintain momentum without burning a single dollar.

This is why we focus on helping our clients implement our crisis-tested protocols and systems. As a result, they stay competitive even during unpredictable environments. Not by reacting late, but by being prepared early. 

We also understand how valuable your time is. You may not have the possibility to make sure that everything is running smoothly both in the creative and technical sides of your business’ marketing.

Our biggest takeaway from all of this is that you need to hire a marketing agency that handles everything. Working with an agency that can manage both aspects of marketing including prompt reaction to external factors like system outages, is the only way to be safe in this ever more complex digital world. 

Protect Your Systems. Win With Your Ads.

Modern marketing is complex, interconnected, and fragile when handled in isolation, especially in today’s world where dependence on external services like hosting platforms and servers is unavoidable. It is just not possible. That is why we believe in doing things differently.

At MRKT360, a Toronto-based marketing agency, we take an all-in-one approach. From strategy to execution, from infrastructure to optimization, we protect every angle because every angle matters.

That is what the “360” in our name really stands for. We are committed to ensure our clients are always protected and winning with their ads.

If you are looking for a partner who treats your marketing budget like their own and understands that performance goes far beyond just ads and creatives, contact us and schedule your free consultation today.