Microsoft Performance Max Management Services
Use Microsoft AI to Maximize Conversions Across Search, Native, Display, Shopping, and More
+8%
average increase in incremental conversions using Microsoft PMax
+22%
more conversions were driven by Microsoft PMax compared to existing Search campaigns
+1bn
customers can be reached through Display and Native ads across Microsoft properties
–17%
lower CPA achieved by a brand after using Microsoft PMax compared to Search
the power of pmax
Maximize Conversions Across Microsoft Inventory
Microsoft Performance Max is an AI-powered campaign type built to help advertisers drive more conversions across Microsoft Advertising inventory from one campaign. Instead of managing every placement separately, Performance Max uses your goals, creative assets, audience signals, conversion tracking, and budget to help find high-value opportunities across Microsoft properties. For businesses looking to expand beyond Google Ads, Microsoft Performance Max can help capture additional demand across search, native, display, shopping, audience placements, and eligible Microsoft surfaces. It is especially valuable for ecommerce brands, lead generation campaigns, local services, B2B companies, financial services, education, travel, and businesses with clear conversion goals.
AI-POWERED CAMPAIGN GROWTH
Reach More Customers With One AI-Powered Microsoft Campaign
Microsoft Performance Max helps advertisers combine automation, audience signals, creative assets, and conversion goals into one campaign designed to drive measurable results. Microsoft describes Performance Max as a way to get relevant leads, maximize conversions, and optimize budget with AI-supported delivery across the Microsoft Advertising Network.
This makes it a strong option for businesses that want to scale beyond traditional Search campaigns while still focusing on conversions. With the right setup, Performance Max can help your brand reach users across more of the Microsoft ecosystem and create additional opportunities for growth.
STRATEGIC OUTCOMES
What Microsoft Performance Max Can Help Your Business Build
Microsoft Performance Max is built for businesses that want to reach more potential customers across the Microsoft Advertising Network from one AI-powered campaign. By combining assets, audience signals, conversion goals, and automated optimization, it helps your brand find more opportunities across search, native, display, audience, shopping, and other eligible Microsoft placements.
Find More Conversion Opportunities
Reach customers across Microsoft Advertising inventory and give Microsoft AI more opportunities to find users who are likely to take valuable actions.
Use Budget More Efficiently
Performance Max uses automated bidding, audience signals, creative assets, and conversion goals to help optimize your budget toward the outcomes that matter most.
Expand Beyond Search Alone
Support a broader customer journey by showing ads across multiple Microsoft placements instead of relying only on keyword-based search campaigns.
EXCLUSIVE OFFER
Get More Value From Your Microsoft Performance Max Campaign
MRKT360 clients may be eligible for an exclusive 1:1 Microsoft Performance Max ad credit match. Spend $1,000 on Microsoft Performance Max and receive $1,000 in Microsoft ad credits, helping your business offset initial costs while testing campaign structure, audience signals, creative assets, and conversion strategy.
MRKT360 can help you launch with the right tracking, goals, asset setup, campaign structure, and optimization plan so your first Microsoft Performance Max campaign starts with a clearer path to performance.
Microsoft ad credit eligibility, availability, spend requirements, redemption rules, campaign requirements, and timelines are subject to Microsoft Advertising terms and may change. Offer availability may depend on account eligibility, region, advertiser status, and agency program requirements.
full network reach
See How Performance Max Works Across Microsoft Advertising
Performance Max is built to make campaign management easier by using your assets, goals, audience signals, and conversion data to help Microsoft AI reach the right people at the right time. Instead of creating separate campaigns for every placement, advertisers can use one asset-focused campaign to drive performance across the Microsoft Advertising Network.
This makes Microsoft Performance Max valuable for businesses that want broader reach, smarter automation, and more conversion opportunities without managing every ad format manually.
Pro Tip: Already running Google Ads? Your existing Performance Max setup can support a smoother Microsoft launch. MRKT360 can import eligible elements, then review and adapt the settings, assets, budgets, tracking, and goals before the campaign goes live.
MRKT360’s APPROACH
How MRKT360 Builds Microsoft Performance Max Campaigns in 4 Steps
1.
Goal and Conversion Strategy
We define the business actions that matter most, such as purchases, leads, phone calls, form submissions, bookings, or sign-ups. We also review conversion tracking and UET setup so Microsoft AI has better data to optimize toward.
2.
Asset and Audience Signal Setup
We prepare headlines, descriptions, images, logos, final URLs, and audience signals to give the campaign stronger inputs. Performance Max depends on the quality of your goals, assets, and conversion data, so setup matters before the campaign starts learning.
3.
Campaign Launch and Learning Period
We structure the campaign around your budget, goals, and offer. Then we allow the campaign to collect meaningful data before making major changes, giving Microsoft AI the learning period it needs to improve performance.
4.
Optimization and Scale
We review results, creative performance, conversion quality, search themes, audience signals, spend efficiency, and campaign insights. From there, we refine the campaign and scale what is driving stronger outcomes.
WHY BRANDS CHOOSE MRKT360
Expert Microsoft Performance Max Management
MRKT360 is a Microsoft Partner, giving eligible advertisers access to stronger platform support, exclusive Microsoft Advertising offers, direct account manager access, beta opportunities, and best-practice guidance.
For Microsoft Performance Max, that means your campaign is managed by a team that understands Microsoft Advertising, from tracking and asset setup to audience signals, budgets, optimization, and reporting.
We help businesses launch with better structure, use available credits more strategically, and turn Microsoft Performance Max into a focused growth channel.
Ready to launch smarter Microsoft campaigns? Let’s get started! ›
CONNECTED PAID MEDIA STRATEGY
More Ways MRKT360 Can Help You Grow
Microsoft Performance Max can be even stronger when connected to a broader paid media strategy. MRKT360 helps businesses combine search, AI-powered campaigns, paid social, retargeting, landing pages, and conversion tracking so every channel supports the same growth goals.
Microsoft Ads
Reach high-intent users across Bing, Microsoft Edge, Yahoo, DuckDuckGo, Outlook, MSN, and other Microsoft Advertising placements. MRKT360 helps businesses build Microsoft Ads campaigns for search, shopping, audience, display, native, and conversion-focused growth.
Google Ads
Capture demand from people actively searching for your products or services. MRKT360 helps businesses run Google Ads campaigns across Search, Display, YouTube, Performance Max, remarketing, Shopping, and more.
Generative Engine Optimization
Make your brand easier for AI platforms like ChatGPT, Google AI Overviews, Perplexity, and Copilot to understand, cite, and recommend. MRKT360 helps strengthen your content, authority signals, and search visibility for the future of AI-driven discovery.
WE HAVE THE ANSWERS
Frequently asked questions about Microsoft Performance Max
Microsoft Performance Max is an AI-powered campaign type that helps advertisers maximize conversions across Microsoft Advertising inventory from one campaign. Advertisers provide goals, budget, creative assets, audience signals, and conversion tracking, while Microsoft AI helps optimize delivery.
Performance Max ads can appear across Microsoft Advertising inventory, including search, native, display, shopping, audience, and other eligible Microsoft surfaces. This helps advertisers reach customers across more of their digital journey.
Search ads are built mainly around keywords and search intent. Microsoft Performance Max uses conversion goals, creative assets, audience signals, automated bidding, and Microsoft AI to find opportunities across multiple placements and formats.
You should have Universal Event Tracking set up, clear conversion goals, strong creative assets, a defined budget, landing pages, and audience signals. Better inputs give Performance Max more useful data to optimize toward.
Yes. MRKT360 can help eligible advertisers take advantage of the exclusive 1:1 Microsoft Performance Max ad credit offer. Spend $1,000 and receive $1,000 in ad credits, subject to Microsoft Advertising eligibility, availability, and program terms.
Strategy That Works
Why Businesses Trust Us
Partnership Mentality
We treat your business like our own, aligning strategy with your long-term vision and growth goals.
Accountability First
We stand behind our work. Clear reporting, clear expectations, and a commitment to continuous improvement.
Transparent Communication
You always know what we’re doing, why we’re doing it, and how it’s performing. No confusion. No hidden tactics. Just clarity.
