Property Insurance Lawyer Case Study: Scaling to 700+ Client Intakes via Multi-Channel Marketing
See how MRKT360 combined SEO, paid search, Meta Ads, audience intelligence, educational content, email marketing, and AI-powered engagement to help a property insurance law firm build a stronger client acquisition system.
+700
client intakes since April 2025
+207%
year-over-yearincrease in Meta Ads conversions
–59%
decrease in Meta cost per conversion
+44%
year-over-year increase in intake submissions
meet the client
Helping Property Owners Find Clarity When Claims Become Complicated
This case study follows a team of property insurance lawyers helping homeowners and property owners navigate denied, underpaid, and complex insurance claims. Clients often seek legal support after property damage, an insurer’s decision, or an unsatisfactory settlement. Since April 2025, MRKT360 has worked with the firm to develop a connected marketing strategy combining paid ads, paid social, SEO, educational social content, email, audience targeting, website engagement, and AI-powered tools.
Client
Name hidden
Industry
Property Insurance Law
Location
Ontario & Atlantic Canada
Services
SEO, Google, Microsoft & Social Ads, Content Creation, Website Optimization, AI-Powered CRM
Budget
Approx. $15,000 CAD/month
Partnership
April 2025 → Present
THE CHALLENGE
Reaching Property Owners When a Claim Needs Clarity
Insurance disputes often leave property owners with urgent questions about denied claims, inadequate settlements, and when legal advice is necessary. The challenge was reaching these individuals throughout their research process, not just when they were already searching for a lawyer.
The firm needed a strategy that could educate property owners, capture urgent demand, and guide serious prospects toward a consultation. MRKT360 built its approach around this decision-making process, connecting early research with opportunities for prospective clients to seek legal support.
PROPERTY INSURANCE LAWYER MARKETING SERVICES
Building Around the Way Clients Actually Look for Help
Some prospective clients know immediately that they want legal support. Others need several interactions before they understand their options. MRKT360 created a multi-channel system designed to work across both situations.
Search & SEO
Organic and paid search, like Google and Microsoft, helped the firm appear while property owners actively researched insurance disputes, claim issues, and professional support.
Meta & Audience Targeting
Meta extended the firm’s reach beyond active search, while historical client and claims information helped inform more relevant audience strategies.
Website & Client Intake
Digital traffic was connected to detailed intake forms designed to capture meaningful information about the prospective client’s policy and situation.
Education & Content
Social media, email, articles, and video content helped turn complicated insurance and legal concepts into information property owners could understand.
AI-Powered Engagement
An AI chatbot provided another way for visitors to ask questions, access information, and move closer to direct contact with the firm.
the solution
Creating More Paths From Claim Questions to Legal Support
MRKT360 did not build the strategy around a single advertising channel. Search captured existing demand. SEO helped the firm remain visible as property owners researched their situations. Meta created additional reach among relevant audiences who might not yet be actively searching for a lawyer. Educational content helped explain complicated topics before a prospective client was ready to contact the firm. Email and AI-powered engagement extended the conversation beyond the first website visit. And detailed intake forms gave serious prospects a structured way to explain their policy, claim, and circumstances.
The result was a connected client journey: Question → Research → Education → Engagement → Detailed Intake → Legal Consultation → Client Opportunity
SEARCH & SEO STRATEGY
Showing Up When Property Owners Start Looking for Answers
Property owners often begin by researching denied claims, insurance settlements, policy wording, or damage coverage rather than searching directly for a lawyer. MRKT360 used SEO and paid search to reach these individuals as they explored their options and sought answers to insurance disputes.
From April 2025 through August 2026, GA4 recorded 12,565 Paid Search sessions, 7,929 engaged sessions, and 733 key events, with a 63.1% engagement rate. Organic Search contributed another 6,638 sessions, 3,839 engaged sessions, and 228 key events, with a 57.8% engagement rate. Together, these channels helped the firm reach property owners actively researching their claims and considering their next steps.
META & AUDIENCE STRATEGY
Reaching Relevant Claim Situations Beyond Active Search
Not every property owner facing an insurance issue immediately searches for legal representation. MRKT360 used Meta Ads to build awareness and engagement earlier in the decision process, using historical client and claims information to identify relevant situations and audiences rather than relying on broad targeting assumptions.
From April–August 2025 to the same period in 2026, Meta conversions increased from 131 to 402 (+207%), while average cost per conversion fell from CA$165.00 to CA$67.78 (−59%). The strategy generated substantially more conversions while improving advertising cost efficiency.
WEBSITE & CLIENT INTAKE
Turning Serious Questions Into Detailed Case Intake
For this firm, an intake form captures more than basic contact details. Prospective clients provide information about their insurance policy, claim situation, and circumstances, helping the team identify serious inquiries. From April–August 2025 to the same period in 2026, detailed intake submissions increased from 123 to 177 (+44%), reflecting stronger prospective client intake activity.
Phone calls provide another important way for prospective clients to contact the firm and are tracked separately through advertising conversion systems. Together, these contact options help property owners move from researching an insurance problem to requesting professional legal support.
EDUCATION & ai engagement
Building Trust Before the First Consultation
Property insurance disputes often involve complex legal language, policy conditions, and claims procedures that clients may struggle to understand before seeking legal advice. MRKT360 developed educational social media content and AI-generated videos to explain insurance laws, policies, claim statistics, common disputes, and relevant questions in an accessible format. Email marketing extended that education beyond the first interaction.
An AI-powered chatbot gave website visitors another way to ask questions and access information without immediately scheduling a consultation. Together, these digital touchpoints helped the firm build trust, maintain engagement, and guide prospective clients toward a clearer understanding of their options.
DATA & ONGOING OPTIMIZATION
Learning From the Cases That Became Clients
MRKT360 reviewed historical client and claims information to identify which audiences and situations had previously led to actual clients. These insights informed advertising, targeting, messaging, and content, while ongoing data from search behaviour, Meta campaigns, website activity, intake submissions, and client outcomes helped refine future decisions.
This created a continuous feedback loop: Campaign Data → Client Data → Audience Insights → Better Targeting → New Opportunities → More Learning. As the firm acquired more clients, MRKT360 could use those insights to improve campaign relevance and make future marketing decisions more informed.
Certified. Vetted. Recognized.
Our Partnerships That Strengthen Legal Marketing Performance
MRKT360 ADVANTAGE
Connecting Marketing Performance to Client Acquisition
Since April 2025, the firm has acquired more than 700 client intakes. MRKT360 supported this growth through SEO, paid search, Meta Ads, and data-driven targeting to reach relevant property owners, while educational content, email, and AI-powered engagement helped build trust. Detailed intake forms connected these efforts to meaningful client opportunities, creating a clearer path from initial interest to consultation.
see the results
From Broader Reach to More Prospective Clients
The results show growth at several stages of the acquisition journey.
700+ Client Intakes Acquired
Since the partnership began in April 2025, the firm has acquired more than 700 client intakes.
+207% More Meta Conversions
Meta conversions increased from 131 to 402 when comparing April through August 2025 with the same period in 2026.
59% Lower Meta Cost Per Conversion
Average cost per conversion improved from CA$165.00 to CA$67.78 across the same year-over-year period.
12.5K+ Paid Search Sessions
Paid Search generated 12,565 sessions and 733 GA4 key events from April 2025 through August 2026.
6.6K+ Organic Search Sessions
SEO and organic visibility contributed 6,638 Organic Search sessions and 228 GA4 key events during the partnership period.
ready for what’s next?
Turn More Claim Questions Into Client Opportunities
MRKT360 helps law firms connect search, paid media, audience intelligence, educational content, website engagement, and conversion strategy so more prospective clients can find the right information and take the next step.
PERFORMANCE OVER TIME
From Individual Marketing Channels to a Connected Client Acquisition System
Before MRKT360
- Opportunity to create more touchpoints across the client decision journey
- Search demand could be supported by broader awareness and educational strategies
- Historical customer and claim information had additional potential to inform targeting
- Educational social content could play a larger role in explaining complex insurance issues
- Prospective clients had fewer digital ways to interact before contacting the legal team
- Marketing performance and client outcomes could be connected more closely
With MRKT360
- SEO, Paid Search, Meta, social, email, and AI working across different stages of consideration Meta conversions increased 207% year over year
- Meta cost per conversion decreased approximately 59%
- Detailed prospective client intake submissions increased 44%
- Historical client and claims data helping inform audience strategy
- Educational content simplifying complex legal and insurance topics
- AI-powered engagement creating another path from initial question to contact
- More than 700 client intakes acquired since April 2025
CLIENT TESTIMONIAL
“MRKT360 has been a valuable partner…”
They helped us strengthen our digital presence and attract more customers. Their team is proactive, responsive, and always looking for new ways to improve our marketing and support the growth of the business.
Strategy That Works
Why Businesses Trust Us
Partnership Mentality
We align media strategy with your business model, sales cycle, budget realities, and growth goals.
Accountability First
You get clear reporting, clear priorities, and practical recommendations based on what the data shows.
Transparent Communication
You always know what we are doing, why we are doing it, and how it connects to performance.
GET STARTED
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