Real Estate Marketing Case Study: 26.6K+ Paid Clicks, 1K+ Leads & 42 Appointments
See how MRKT360 supported two separate real estate businesses at different stages of the customer journey, from generating high-intent property traffic through Google Ads to capturing, qualifying, and following up with more than 1K+ leads through CRM and AI-powered automation.
+26.6K
paid media clicks for Real Estate Client A, generated across Search, Display, Remarketing & YouTube
+1K
buyer, seller & renter inquiries recorded for Real Estate Client B
$42
appointments booked for Real Estate Client B, moving prospects from initial inquiry into direct conversations
$1.01
blended average CPC for Real Estate Client A through paid media campaign mix
meet the clientS
Two Real Estate Clients, Two Parts of the Customer Journey
This case study highlights two separate MRKT360 real estate engagements. Client A, a premium residential and commercial brokerage, partnered with MRKT360 in 2018 to improve lead generation through paid search, keyword targeting, landing page optimization, remarketing, conversion tracking, and Google Ads optimization. Client B, supported in 2025, focused on improving lead management through CRM integrations, AI calling, lead qualification, call-status tracking, and workflow automation. Together, the engagements demonstrate a connected approach to real estate acquisition: Generating Demand → Capturing Leads → Understanding Intent → Following Up → Booking Conversations.
Clients
Names hidden
Industry
Residential & Premium Real Estate
Location
Canada & United States
Service
Google Ads, Remarketing, Landing Page Optimization & DTR, AI Calling & Qualification, Workflow Automation
Budget
$5,000-$10,000/month
Partnership
Relationships dating back to September 2018 → December 2025
THE CHALLENGE
Creating a Stronger Path From Property Interest to Agent Conversation
Real estate marketing involves reaching prospects at different stages, from buyers researching neighbourhoods and listings to sellers comparing brokerages and renters exploring properties. Client A needed to identify high-intent property searches and focus advertising on stronger lead opportunities, while Client B, with over 1,000 leads entering its pipeline in 2025, needed a clearer system for capturing inquiries, understanding prospect needs, and prioritizing agent follow-up.
MRKT360 addressed these challenges at different stages of the customer journey. Client A focused on generating and optimizing demand, while Client B focused on organizing incoming leads, improving follow-up, and turning inquiries into agent conversations and appointments.
REAL ESTATE MARKETING SERVICES
The Strategy Behind the Results
MRKT360 built each strategy around the stage of the real estate journey where the greatest opportunity existed. For Real Estate Client A, that meant improving how prospective buyers and sellers were reached through search, advertising, landing pages, and remarketing. For Real Estate Client B, that meant improving what happened once a prospect entered the lead pipeline through CRM integrations, AI calling, qualification, tagging, and workflow automation.
The objective across both engagements was consistent: Create a clearer path from property interest to meaningful sales conversation.
High-Intent Paid Media
Real Estate Client A used Google Search, Display, YouTube, and remarketing to reach prospective buyers and sellers at different stages of the property research process.
Keyword research, negative keywords, automated bidding, scheduling, and ongoing optimization helped concentrate more spend around relevant opportunities.
Landing Page Relevance
Search terms, advertising messages, and landing pages were aligned more closely through targeted pages and dynamic text replacement.
The goal was to make the experience feel more relevant to the market, location, or property intent that brought the prospect there.
CRM & Lead Integration
For Real Estate Client B, a dedicated CRM environment was established and connected with the client’s lead flow.
Incoming inquiries could move into the CRM, where contact information, property details, lead type, call status, and follow-up requirements could be managed more systematically.
AI Calling & Lead Qualification
An AI caller was configured around real estate-specific scripts and scenarios, supporting inbound and outbound conversations.
The workflow was designed to identify whether prospects were interested in buying, selling, or renting, capture additional context, and help determine the appropriate next step.
the solution
Connecting Lead Generation With What Happens After the Lead Arrives
The two engagements covered different stages of the same real estate acquisition journey. For Real Estate Client A, MRKT360 focused on improving paid media efficiency through stronger search intent, more relevant campaign structure, dynamic landing pages, and remarketing. For Real Estate Client B, the focus moved further down the funnel. CRM and AI-calling workflows helped capture, organize, qualify, and route incoming leads while improving follow-up visibility.
Together, the two strategies created a more connected path: Property Search → Relevant Advertising → Landing Page → Lead Capture → CRM → AI Qualification → Agent Follow-Up → Appointment
SEARCH, PAID MEDIA & LANDING PAGE STRATEGY
Reaching Prospects When Property Intent Becomes Clear
For Real Estate Client A, MRKT360 conducted competitor and keyword research to identify searches with stronger buyer and seller intent, refining or removing lower-value, budget-draining terms. Search campaigns focused on relevant property and location searches, while automated bidding and ad scheduling helped direct spend toward stronger-performing opportunities.
MRKT360 also used targeted landing pages and dynamic text replacement (DTR) to align each prospect’s search with the ad and landing page. This created a more consistent experience from search to inquiry, while Display and YouTube remarketing kept the brokerage visible as prospects continued researching their options.
CRM, AI Calling & Lead Qualification
Turning New Leads Into Better Agent Conversations
For Real Estate Client B, MRKT360 focused on improving what happened after a new inquiry entered the pipeline.
Incoming leads were connected to a dedicated CRM through integrations and webhooks, while an AI caller was configured around real estate-specific scenarios for buyers, sellers, and renters. The system could capture useful context such as property type, preferred location, price range, selling timeline, and interest in a consultation or viewing. Call-status tagging and lead categorization helped make follow-up easier to prioritize, giving the real estate team clearer visibility into which prospects had been contacted, which still required attention, and which were moving toward the next step.
Automation & Pipeline Management
Creating a Clearer Path From Inquiry to Appointment
For Real Estate Client B, MRKT360 streamlined lead management through address mapping, buyer and renter logic, call intervals, inbound AI calling, and lead-status updates. These improvements reduced reliance on manual follow-up and created a more connected process from initial inquiry to lead qualification and agent outreach.
The resulting workflow helped the team manage incoming demand more efficiently and prioritize prospects requiring direct attention. In 2025, Client B recorded 1,020 leads and 42 appointments, demonstrating how the system supported the progression from inquiry to agent conversation.
TRACKING & ONGOING OPTIMIZATION
Learning From Both the Click and the Conversation
Across the two real estate engagements, MRKT360 used tracking to connect marketing activity with lead outcomes. For Client A, conversion and call tracking guided adjustments to keywords, bids, ad schedules, landing pages, and creatives. For Client B, lead-status updates, call outcomes, and appointment tracking provided greater visibility into what happened after each inquiry.
Together, these insights helped identify which leads were contacted, whether prospects were buyers, sellers, or renters, who required follow-up, and which inquiries progressed toward appointments. This created a clearer connection between advertising performance and the real estate sales process, supporting more informed campaign optimization and agent follow-up.
MRKT360 ADVANTAGE
Connecting Property Demand With the Systems That Act on It
Real estate growth depends on more than generating traffic. MRKT360 supported two separate engagements at different stages of the customer journey: Client A focused on reaching high-intent prospects through targeted ads and relevant landing pages, while Client B used CRM integration, AI qualification, and automated follow-up to move inquiries toward appointments. Together, these strategies demonstrate how connecting demand generation with lead management can create a clearer path from property interest to agent conversation.
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PERFORMANCE
Two Real Estate Engagements, Measured at Different Stages
Two separate real estate clients, measured at different stages of the acquisition journey.
26.6K+ Campaign Clicks
Real Estate Client A generated more than 26,600 clicks across Search, Display, Remarketing, and YouTube.
1,020 Real Estate Leads
Real Estate Client B captured more than 1,000 buyer, seller, and renter inquiries during the year.
$1.00 Blended Average CPC
Real Estate Client A maintained efficient traffic acquisition across its paid media campaign mix.
42 Appointments Booked
Real Estate Client B moved 42 prospects from initial inquiry into scheduled conversations with the real estate team.
ready FoR WHAT’S NEXT?
Build a Better Path From Property Interest to Agent Conversation
MRKT360 helps real estate businesses improve more than one part of the acquisition journey.
From generating high-intent property traffic and creating more relevant landing pages to integrating CRM systems, qualifying leads, automating follow-up, and helping agents understand who needs attention next, each stage can work together more effectively.
PERFORMANCE OVER TIME
From Property Interest to a More Connected Acquisition System
Before MRKT360
- Strong real estate demand created opportunities for more precise targeting and follow-up
- Search campaigns could focus more closely on higher-intent property and location searches
- Landing pages had room to align more closely with each prospect’s search intent
- Lead sources and follow-up activity were spread across separate systems and processes
- New inquiries required more manual qualification and organization
- Greater visibility was needed into which prospects required follow-up and which were ready for an agent conversation
With MRKT360
- Paid media focused more closely on relevant property searches and stronger intent
- Dynamic landing pages created better alignment between search, ad messaging, and website content
- Remarketing, bidding, scheduling, and conversion tracking strengthened campaign efficiency
- Incoming leads were centralized through a dedicated CRM and connected integrations
- AI calling helped identify buyer, seller, and renter intent while collecting useful lead context
- Lead and call statuses made follow-up easier to prioritize
CLIENT TESTIMONIAL
“MRKT360 has been a valuable partner…”
They helped us strengthen our digital presence and attract more customers. Their team is proactive, responsive, and always looking for new ways to improve our marketing and support the growth of the business.
Strategy That Works
Why Businesses Trust Us
Partnership Mentality
We align media strategy with your business model, sales cycle, budget realities, and growth goals.
Accountability First
You get clear reporting, clear priorities, and practical recommendations based on what the data shows.
Transparent Communication
You always know what we are doing, why we are doing it, and how it connects to performance.
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