School Marketing Case Study: 187 Campus Tours and a Stronger Admissions Pipeline
See how MRKT360 combined Meta Ads, Google Search and Display, stronger landing page messaging, remarketing, and CRM automation to help a Toronto K-8 school reach prospective families, communicate its educational value, and turn interest into measurable admissions activity.
+187
confirmed and attended campus tour bookings
+173
high-intent inquiries, including admissions questions and follow-up requests
+5131
paid search sessions actively searching for private school & education options
+697K
ad impressions on Meta for enrolment-focused campaigns to prospective family audiences
meet the client
A Strong Primary School in Toronto With a Story Worth Sharing
This Toronto private school provides education from kindergarten through Grade 8, combining strong academics with a broader commitment to helping students develop skills they can carry with them beyond the classroom. Its educational approach includes financial literacy, practical life skills, leadership development, and personal growth alongside traditional academics.
MRKT360 saw an opportunity to bring those strengths forward more clearly, introduce the school to more best-fit families, and create a more connected path from first discovery to a meaningful conversation with admissions.
Client
Name hidden
Industry
Education
Location
Toronto, Canada
Service
Meta & Google Ads, Web Optimization, CRM
Budget
$3000 CAD/month
Partnership
February 2025 → Present
THE CHALLENGE
Helping More Families Understand What Makes the School Different
Choosing a school is a significant decision for any family.
Parents are not only comparing academics. They are considering the environment their child will experience, the values the school reinforces, the skills their child will develop, and whether the school feels like the right long-term fit.
MRKT360 identified an opportunity to make those differentiators more visible throughout the school’s marketing. The strategy focused on reaching prospective families while communicating the school’s philosophy more clearly, strengthening trust, and creating more opportunities for parents to experience the school firsthand.
SCHOOL MARKETING SERVICES
The Strategy Behind the Results
MRKT360 built the strategy around how families discover, evaluate, and ultimately choose a school.
Paid media created visibility and captured existing demand. Stronger landing pages communicated why the school was worth considering. Campus tour scheduling gave interested families a meaningful next step. CRM automation helped keep those conversations organized and moving forward.
Paid Media Strategy
Meta Ads, Google Search, and Google Display gave the school multiple ways to reach prospective families, from introducing the school to new audiences to connecting with parents actively researching education options.
Landing Page & Messaging Strategy
MRKT360 strengthened the school’s landing pages with clearer storytelling around its educational philosophy, student experience, credibility, and practical learning opportunities.
Campus Tour Conversion Strategy
Campus tours became a central conversion opportunity, giving prospective families a direct way to experience the school and engage with the admissions team.
CRM Automation & Lead Nurturing
MRKT360 connected inquiries, tour scheduling, internal notifications, automated communications, and follow-up within a more organized admissions workflow.
the solution
Turning Parent Interest Into Meaningful Admissions Opportunities
MRKT360 connected the different stages of the school’s marketing and admissions process so prospective families could move naturally from discovering the school to experiencing it. A parent could encounter the school through Meta or Google, learn more about its educational approach through an improved landing page, submit a question or book a tour, and then continue through an organized follow-up process.
The result was a more connected path: Discovery → School Story → Inquiry → Tour Booking → Confirmation → Campus Visit → Enrolment Opportunity
Rather than treating marketing success as a click or form submission, MRKT360 focused on helping more qualified families move closer to a real admissions conversation.
PAID MEDIA STRATEGY
Reaching Families While They Explore Their Options
Families discover schools in different ways. Some parents are actively searching through Google for private schools or educational alternatives. Others may first discover the school through Meta before beginning a more deliberate comparison process.
MRKT360 used Meta Ads, Google Search, Google Display, and remarketing to create visibility across those different moments of consideration.
Google Analytics recorded 5,131 Paid Search sessions during the reporting period. Nearly 59.4% of those sessions were engaged, with Paid Search generating 3,046 engaged sessions and 258 tracked key events. Google Display added another 4,850 sessions, expanding the school’s paid visibility beyond active search. On Meta, the enrolment-focused campaigns generated a combined 697,090 impressions from February 2025 through August 2026.
LANDING PAGE & MESSAGING STRATEGY
Helping Parents See the Bigger Picture
A school website has to do more than list programs. Parents want to understand what kind of experience their child will have, what values will shape their education, and what makes one school meaningfully different from another.
MRKT360 strengthened the landing page messaging to bring the school’s philosophy and differentiators forward more clearly.
Credibility badges were incorporated into the experience, while additional storytelling highlighted the school’s broader approach to student development, including financial literacy, practical life skills, leadership, and preparation for life beyond the classroom.
The goal was to help prospective parents picture not only where their child would study, but how the experience could contribute to the person they become.
CAMPUS TOUR & CRM STRATEGY
Turning Curiosity Into a Visit to the Campus
A campus tour is one of the most meaningful steps a prospective family can take. It gives parents the opportunity to experience the environment, meet the admissions team, ask questions, and begin imagining their child as part of the school community.
MRKT360 created a dedicated tour-booking experience that allowed families to schedule directly around the admissions team’s availability, including in-campus, virtual, and phone consultations.
Automated workflows then supported those bookings with communications tailored to the selected tour type, including relevant preparation and logistical information.
The process could move through: Inquiry → Internal Notification → Tour Selection → Booking → Confirmation → Reminder → Tour → Follow-Up
This gave both prospective families and the admissions team a more organized way to move through the next steps.
INQUIRY & LEAD NURTURING
Keeping the Conversation Going While Families Decide
School decisions often develop over time. Parents may compare options, speak with other family members, consider the needs of more than one child, revisit the website, or return with additional questions before they are ready to schedule a visit.
MRKT360 created multiple ways for those conversations to continue.
The website chat widget gave prospective parents another channel for reaching the school while providing the team with real-time notifications for incoming requests.
The CRM also helped organize contacts with tags and clearer categorization, supporting more relevant follow-up based on what families had expressed interest in. During the reporting period, the school recorded 135 inquiries through its Contact Us process and another 38 through the website chat widget.
THE VALUE OF A CAMPUS TOUR
One Visit Can Represent Years of Opportunity
A campus tour is more than a single appointment. For a school serving students from kindergarten through Grade 8, one successful enrolment can potentially begin a relationship that continues across multiple academic years.
The opportunity can also extend beyond one student. A parent visiting the school may be considering enrolment for siblings as well, meaning one family entering the admissions pipeline can represent several prospective students. That makes the 187 confirmed and attended tour bookings particularly meaningful.
Each visit created an opportunity to introduce families to the school’s environment, educational philosophy, faculty, and broader approach to student development, while opening the door to a potentially long-term relationship.
PERFORMANCE & OPTIMIZATION
Following the Signals That Move Families Closer
A click can introduce a family to the school, but the more valuable signals happen as that interest develops.
MRKT360 looked across paid media, website activity, inquiries, CRM activity, and tour bookings to better understand how prospective families were engaging with the school.
Google Analytics, for example, recorded 48,268 total sessions across all channels during the reporting period. Organic Search was the largest identifiable channel with 12,701 sessions, while Paid Search delivered another 5,131 sessions. These signals helped provide a broader view of how marketing was contributing to discovery and consideration while CRM activity showed what happened further into the admissions process.
MRKT360 ADVANTAGE
Building More Value From Every Family Interaction
MRKT360 looked beyond generating advertising traffic. Paid media helped create discovery and capture demand. Stronger landing pages helped prospective parents understand the school’s value. Campus tour scheduling gave interested families an immediate way to take the next step. CRM automation then helped the school manage those conversations more consistently.
Together, the strategy created a connected system: Reach the Family → Share the Story → Capture Interest → Book the Visit → Continue the Conversation
That broader approach helped turn digital marketing into a more complete admissions engine.
Certified. Vetted. Recognized.
Our Partnerships That Strengthen School Marketing Performance
PERFORMANCE
More Families Moving From Discovery to Admissions
From February 2025 through August 2026, the school’s marketing and CRM strategy generated measurable activity across multiple stages of the admissions process.
187 Confirmed & Attended Tour Bookings
The school recorded 187 confirmed or attended campus tour and admissions bookings, creating direct opportunities for prospective families to experience the school and speak with its admissions team.
5,131 Paid Search Sessions
Paid Search generated 5,131 website sessions, including 3,046 engaged sessions and 258 key events during the reporting period.
59.4% Paid Search Engagement Rate
Nearly six in ten Paid Search sessions were classified as engaged in GA4, helping demonstrate that Google was contributing more than raw traffic.
4,850 Display Sessions
Display advertising generated another 4,850 website sessions, supporting broader visibility and consideration alongside Search and Meta campaigns.
697K+ Meta Enrolment Impressions
The enrolment-focused Meta campaigns generated 697,090 impressions during the reporting period. Summer camp campaigns are excluded from this figure.
READY FOR WHAT’S NEXT?
Turn More Family Interest Into Campus Visits
MRKT360 helps schools connect advertising, storytelling, conversion strategy, and CRM automation so more prospective families can discover what makes the school special and take the next step toward enrolment.
PERFORMANCE OVER TIME
From Strong Foundations to a Stronger Admissions Engine
Before MRKT360
- Strong educational offering with room to communicate its philosophy more clearly online
- Key differentiators such as financial literacy, leadership, and practical life skills were not yet prominent in the marketing
- Paid advertising had opportunities for more precise audience targeting and multi-channel coordination
- Landing pages could do more to help prospective families understand what made the school distinctive
- Campus tour requests required more manual scheduling and coordination
- Prospective families had fewer ways to quickly ask questions or begin a conversation
- Admissions follow-up had opportunities for greater organization and automation
With MRKT360
- Stronger storytelling brought the school’s philosophy and educational differentiators forward
- Financial literacy, leadership, life skills, and student development became clearer parts of the value proposition
- Meta, Google Search, Display, and remarketing expanded how prospective families could discover the school
- Landing pages gave parents a clearer understanding of the school before taking the next step
- Direct scheduling simplified campus tour bookings around admissions availability
- Automated communications supported confirmations, reminders, and follow-up
- Website chat created an additional channel for prospective family inquiries CRM workflows connected marketing activity with a more organized admissions process
CLIENT TESTIMONIAL
“MRKT360 has been a valuable partner…”
They helped us strengthen our digital presence and attract more customers. Their team is proactive, responsive, and always looking for new ways to improve our marketing and support the growth of the business.
Strategy That Works
Why Businesses Trust Us
Partnership Mentality
We align media strategy with your business model, sales cycle, budget realities, and growth goals.
Accountability First
You get clear reporting, clear priorities, and practical recommendations based on what the data shows.
Transparent Communication
You always know what we are doing, why we are doing it, and how it connects to performance.
GET STARTED
Schedule a Free Consultation
Ready to turn DV360 into a clearer, smarter, and more accountable media channel? Book a consultation with MRKT360 and let’s map the right strategy for your brand.
