School Marketing Case Study: 187 Campus Tours and a Stronger Admissions Pipeline
See how MRKT360 combined Meta Ads, Google Search and Display, stronger landing page messaging, remarketing, and CRM automation to help a Toronto K-8 school reach prospective families, communicate its educational value, and turn interest into measurable admissions activity.
confirmed and attended campus tour bookings
high-intent inquiries, including admissions questions and follow-up requests in the comparable period
paid search sessions actively searching for private school & education options
ad impressions on Meta for enrolment-focused campaigns to prospective family audiences
meet the client
A Strong Primary School in Toronto With a Story Worth Sharing
This Toronto private school offers education from kindergarten through Grade 8, combining strong academics with financial literacy, practical life skills, leadership development, and personal growth. MRKT360 saw an opportunity to highlight these strengths, introduce the school to more best-fit families, and create a clearer path from initial discovery to meaningful conversations with admissions.
Client
Name hidden
Industry
Education
Location
Toronto, Canada
Service
Meta & Google Ads, Web Optimization, CRM
Budget
$3000 CAD/month
Partnership
February 2025 → Present
THE CHALLENGE
Helping More Families Understand What Makes the School Different
Choosing a school involves more than comparing academics. Parents also consider the learning environment, school values, practical skills their child will develop, and whether the school is the right long-term fit.
MRKT360 focused on making these differentiators more visible by reaching prospective families, communicating the school’s educational philosophy, building trust, and creating opportunities for parents to experience the school firsthand.
SCHOOL MARKETING SERVICES
The Strategy Behind the Results
MRKT360 built the strategy around how families discover, evaluate, and ultimately choose a school.
Paid media created visibility and captured existing demand. Stronger landing pages communicated why the school was worth considering. Campus tour scheduling gave interested families a meaningful next step. CRM automation helped keep those conversations organized and moving forward.
Paid Media Strategy
Meta Ads, Google Search, and Google Display gave the school multiple ways to reach prospective families, from introducing the school to new audiences to connecting with parents actively researching education options.
Landing Page & Messaging Strategy
MRKT360 strengthened the school’s landing pages with clearer storytelling around its educational philosophy, student experience, credibility, and practical learning opportunities.
Campus Tour Conversion Strategy
Campus tours became a central conversion opportunity, giving prospective families a direct way to experience the school and engage with the admissions team.
CRM Automation & Lead Nurturing
MRKT360 connected inquiries, tour scheduling, internal notifications, automated communications, and follow-up within a more organized admissions workflow.
the solution
Turning Parent Interest Into Meaningful Admissions Opportunities
MRKT360 connected the school’s marketing and admissions process, guiding prospective families from discovery through Meta and Google to an optimized landing page, inquiries, tour bookings, and organized follow-up.
The strategy created a clear path: Discovery → School Story → Inquiry → Tour Booking → Confirmation → Campus Visit → Enrolment Opportunity, focusing on moving qualified families beyond clicks and form submissions toward meaningful admissions conversations.
PAID MEDIA STRATEGY
Reaching Families While They Explore Their Options
Families discover schools in different ways. Some actively search Google for private schools or educational alternatives, while others first encounter the school through Meta. MRKT360 used Meta Ads, Google Search, Google Display, and remarketing to reach prospective families throughout their decision-making journey.
Google Analytics recorded 5,131 Paid Search sessions, including 3,046 engaged sessions and 258 tracked key events, with a 59.4% engagement rate. Google Display contributed another 4,850 sessions, while Meta campaigns generated 697,090 impressions from February 2025 through August 2026, expanding the school’s visibility among prospective families.
LANDING PAGE & MESSAGING STRATEGY
Helping Parents See the Bigger Picture
A school website must communicate more than academic programs. Parents want to understand the learning environment, the values shaping their child’s education, and what makes the school different. MRKT360 strengthened the landing page messaging to communicate the school’s philosophy and unique strengths more clearly.
We incorporated credibility badges and storytelling that highlighted financial literacy, practical life skills, leadership, and preparation for life beyond the classroom. This helped prospective parents envision how the school’s educational approach could support their child’s long-term development.
CAMPUS TOUR & CRM STRATEGY
Turning Curiosity Into a Visit to the Campus
A campus tour allows prospective families to experience the school, meet the admissions team, and envision their child as part of its community. MRKT360 created a dedicated booking experience that let families schedule in-campus visits, virtual tours, or phone consultations based on the admissions team’s availability.
Automated CRM workflows delivered tailored confirmations, preparation details, reminders, and follow-up communications for each tour type. The process followed a clear path: Inquiry → Internal Notification → Tour Selection → Booking → Confirmation → Reminder → Tour → Follow-Up, creating a more organized experience for families and the admissions team.
INQUIRY & LEAD NURTURING
Keeping the Conversation Going While Families Decide
School decisions often take time, with parents comparing options, discussing their children’s needs, and revisiting the website before scheduling a visit. MRKT360 created multiple ways to maintain engagement, including a website chat widget that allowed parents to ask questions while providing the admissions team with real-time notifications.
The CRM organized contacts using tags and interest-based categories, enabling more relevant follow-up based on each family’s needs. During the reporting period, the school recorded 135 Contact Us inquiries and 38 website chat inquiries, creating additional opportunities to connect with prospective families.
THE VALUE OF A CAMPUS TOUR
One Visit Can Represent Years of Opportunity
A campus tour can mark the beginning of a long-term relationship. For a school serving students from kindergarten through Grade 8, one successful enrolment could lead to years of education, while families considering multiple children may represent additional enrolment opportunities.
The 187 confirmed and attended tour bookings created opportunities to introduce families to the school’s environment, faculty, and educational philosophy. Each visit allowed parents to experience the school firsthand and explore its potential as a long-term educational home for their children.
PERFORMANCE & OPTIMIZATION
Following the Signals That Move Families Closer
MRKT360 tracked performance across paid media, website activity, inquiries, CRM interactions, and tour bookings to understand how prospective families moved from initial discovery toward meaningful admissions conversations.
Google Analytics recorded 48,268 total sessions across all channels during the reporting period, with Organic Search contributing 12,701 sessions and Paid Search generating another 5,131. These insights helped MRKT360 evaluate marketing performance and identify opportunities for optimization, while CRM data provided visibility into how initial interest progressed through the admissions process.
MRKT360 ADVANTAGE
Building More Value From Every Family Interaction
MRKT360 connected every stage of the admissions journey through paid media, optimized landing pages, campus tour scheduling, and CRM automation. Together, these strategies created a seamless process: Reach the Family → Share the Story → Capture Interest → Book the Visit → Continue the Conversation, helping the school turn initial interest into meaningful admissions opportunities through a more complete and organized marketing system.
Certified. Vetted. Recognized.
Our Partnerships That Strengthen School Marketing Performance
PERFORMANCE
More Families Moving From Discovery to Admissions
From February 2025 through August 2026, the school’s marketing and CRM strategy generated measurable activity across multiple stages of the admissions process.
187 Confirmed & Attended Tour Bookings
The school recorded 187 confirmed or attended campus tour and admissions bookings, creating direct opportunities for prospective families to experience the school and speak with its admissions team.
5,131 Paid Search Sessions
Paid Search generated 5,131 website sessions, including 3,046 engaged sessions and 258 key events during the reporting period.
59.4% Paid Search Engagement Rate
Nearly six in ten Paid Search sessions were classified as engaged in GA4, helping demonstrate that Google was contributing more than raw traffic.
4,850 Display Sessions
Display advertising generated another 4,850 website sessions, supporting broader visibility and consideration alongside Search and Meta campaigns.
697K+ Meta Enrolment Impressions
The enrolment-focused Meta campaigns generated 697,090 impressions during the reporting period. Summer camp campaigns are excluded from this figure.
READY FOR WHAT’S NEXT?
Turn More Family Interest Into Campus Visits
MRKT360 helps schools connect advertising, storytelling, conversion strategy, and CRM automation so more prospective families can discover what makes the school special and take the next step toward enrolment.
PERFORMANCE OVER TIME
From Strong Foundations to a Stronger Admissions Engine
Before MRKT360
- Strong educational offering with room to communicate its philosophy more clearly online
- Key differentiators such as financial literacy, leadership, and practical life skills were not yet prominent in the marketing
- Paid advertising had opportunities for more precise audience targeting and multi-channel coordination
- Landing pages could do more to help prospective families understand what made the school distinctive
- Campus tour requests required more manual scheduling and coordination
- Prospective families had fewer ways to quickly ask questions or begin a conversation
- Admissions follow-up had opportunities for greater organization and automation
With MRKT360
- Stronger storytelling brought the school’s philosophy and educational differentiators forward
- Financial literacy, leadership, life skills, and student development became clearer parts of the value proposition
- Meta, Google Search, Display, and remarketing expanded how prospective families could discover the school
- Landing pages gave parents a clearer understanding of the school before taking the next step
- Direct scheduling simplified campus tour bookings around admissions availability
- Automated communications supported confirmations, reminders, and follow-up
- Website chat created an additional channel for prospective family inquiries CRM workflows connected marketing activity with a more organized admissions process
CLIENT TESTIMONIAL
“MRKT360 has been a valuable partner…”
They helped us strengthen our digital presence and attract more customers. Their team is proactive, responsive, and always looking for new ways to improve our marketing and support the growth of the business.
Strategy That Works
Why Businesses Trust Us
Partnership Mentality
We align media strategy with your business model, sales cycle, budget realities, and growth goals.
Accountability First
You get clear reporting, clear priorities, and practical recommendations based on what the data shows.
Transparent Communication
You always know what we are doing, why we are doing it, and how it connects to performance.
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