SEO vs SEA: Which One Gets You To The Top?

The View from the Top of the Mountain

As an SEO Company, we know that you want to get to that coveted top of the mountain that is the list of search engine results. 

Let’s face it, in the world of digital marketing, even being on the first page is a symbol of popularity, relevance, and trust. It’s the gateway to a better flow of potential customers to your site. It’s not an easy climb, but that just means it’s well worth the climb.

There are two main paths to get there: Search Engine Optimization and Search Engine Advertising.

The Long and Steady Path

Search Engine Optimization (SEO) takes time, energy, and effort to modify one’s content to hit the right parameters with which to make the ascent through the search results and increase relevance, credibility, and trustworthiness.

However, the benefit comes in the form of increased brand awareness and trust that forms not only from your own content, but from creating a net of cooperation with other reputable websites of related content. 

As you do, you create a firmer foundation for your online marketing efforts to result in a more organic flow of web traffic and a friendlier user experience.

The Faster, More Treacherous Way

Search engine advertising can take you higher than SEO can take you, but at a price. 

What price? That’s for you to decide. 

SEA works on an auction-based system in which advertisers bid on relevant keywords to appear at the top of potential customers’ search results and pay for every click. 

That doesn’t necessarily mean that if you bid a hundred dollars on a keyword, it’s going to cost you a hundred dollars for every click. With some research, you can choose the right keywords that can make your ad rank higher and its cost lower.

Digital marketing isn’t easy, and whichever path you choose, it has its ups and downs. Luckily it’s not something you have to do on your own.

Your Trusty Guides

SEO Firms are companies that use their knowledge of online marketing and an array of tools to offer the SEO services that can help you grow your business and measure that growth.

SEO services can include managing your business web content and optimizing it to contain the right keywords to increase organic flow into your website while focusing on user experience to build more trust in the brand. An SEO firm can be a trusty guide on your trip up the mountain of Google, Bing, or Yahoo search results.

So gear up and do the climb. Whether you make it to the top or not, the results will surely be worth it.

Mrkt360 is a digital marketing and SEO company located in Toronto, Canada. We specialize in social media marketing and Search Engine Optimization services. If you want to drive traffic to your website and rank higher on Google to boost your online presence, schedule a free consultation with one of our experts today!