In 2023, over $84 billion of global ad spend was lost to fraud. That means bots, click farms, and bad actors are quietly eating up your marketing budget every single day.
Running Google Ads or Facebook campaigns? You’re at risk.
Up to 80% of Meta (Facebook) leads are fake, and more than 30% of Google Ads traffic is fraudulent. These aren’t just poor-quality leads. They’re complete fakes: spammy phone numbers, disposable emails, AI-generated form fills, and clicks from sanctioned countries you never targeted.
Fake leads inflate your costs, skew your reports, drain your team’s time, and crush your ROI. One study found that the average sales rep loses 550 hours per year chasing fake leads. That’s over $20,000 in wasted time—per person.
The worst part is that traditional fraud filters can’t stop it.
In 2023, over $84 billion of global ad spend was lost to fraud. That means bots, click farms, and bad actors are quietly eating up your marketing budget every single day.
Running Google Ads or Facebook campaigns? You’re at risk.
Up to 80% of Meta (Facebook) leads are fake, and more than 30% of Google Ads traffic is fraudulent. These aren’t just poor-quality leads. They’re complete fakes: spammy phone numbers, disposable emails, AI-generated form fills, and clicks from sanctioned countries you never targeted.
Fake leads inflate your costs, skew your reports, drain your team’s time, and crush your ROI. One study found that the average sales rep loses 550 hours per year chasing fake leads. That’s over $20,000 in wasted time—per person.
The worst part is that traditional fraud filters can’t stop it.
Most basic fraud protection relies on blocklists, IP filters, and CAPTCHAs.
Here’s the problem:
âś” CAPTCHAs turn away real customers while advanced bots get through anyway.
âś” Google Ads only lets you block 500 IPs, while fraud rings use thousands.
âś” Built-in platform protections often fail to detect bot traffic and misreport it as real conversions.
Manual checks might catch some of the junk, but by the time you flag a fake lead, it’s too late. You’ve paid for the click. Your CRM is polluted. Your sales team has already wasted time.
Most basic fraud protection relies on blocklists, IP filters, and CAPTCHAs.
Here’s the problem:
âś” CAPTCHAs turn away real customers while advanced bots get through anyway.
âś” Google Ads only lets you block 500 IPs, while fraud rings use thousands.
âś” Built-in platform protections often fail to detect bot traffic and misreport it as real conversions.
Manual checks might catch some of the junk, but by the time you flag a fake lead, it’s too late. You’ve paid for the click. Your CRM is polluted. Your sales team has already wasted time.
MRKT360 delivers fraud protection as a managed service using advanced tools and technologies—including Large Language Models (LLMs)—to analyze lead quality, filter out bots, and protect your ad spend.
Rather than selling a software product, we apply our team’s expertise across real-time fraud detection strategies that leverage:
âś” LLMs to interpret user-submitted content in lead forms and flag unnatural or bot-generated language
âś” Behavioral analytics to identify suspicious click activity and traffic patterns
âś” Multi-platform data cross-checking across Google, Meta, TikTok, and Microsoft
âś” AI-powered scoring systems to prioritize legitimate leads based on their conversion potential
While we don't build the LLMs—we train, configure, and integrate the best tools available to serve your campaign objectives.
MRKT360 delivers fraud protection as a managed service using advanced tools and technologies—including Large Language Models (LLMs)—to analyze lead quality, filter out bots, and protect your ad spend.
Rather than selling a software product, we apply our team’s expertise across real-time fraud detection strategies that leverage:
âś” LLMs to interpret user-submitted content in lead forms and flag unnatural or bot-generated language
âś” Behavioral analytics to identify suspicious click activity and traffic patterns
âś” Multi-platform data cross-checking across Google, Meta, TikTok, and Microsoft
âś” AI-powered scoring systems to prioritize legitimate leads based on their conversion potential
While we don't build the LLMs—we train, configure, and integrate the best tools available to serve your campaign objectives.
âś” Manual IP blocks (500 limit)
âś” Basic CAPTCHAs for form protection
âś” Separate tools for each platform
âś” Delayed or reactive response actions
âś” High false positives, little clarity
âś” Automated AI-driven filtering
âś” Smart form language AI detection
âś” Synced multi-platform ad funnel
âś” 24/7 traffic analysis and predictive blocking
âś” Human-reviewed insights supported by AI
âś” Manual IP blocks (500 limit)
âś” Basic CAPTCHAs for form protection
âś” Separate tools for each platform
âś” Delayed or reactive response actions
âś” High false positives, little clarity
âś” Automated AI-driven filtering
âś” Smart form language AI detection
âś” Synced multi-platform ad funnel
âś” 24/7 traffic analysis and predictive blocking
âś” Human-reviewed insights supported by AI
You’ll stop wasting money on invalid clicks and spam leads. You’ll get cleaner data, better insights, and more time back for your team. Our services often help clients cut lead waste by up to 45% while improving overall conversion rates.
Instead of chasing garbage leads, your team will be focused on high-quality opportunities.
One client saved over a million dollars in ad spend in one account after MRKT360's AI-assisted audits flagged and filtered out click farm traffic that had been draining their budget for months.
Within weeks, their form fills dropped by nearly half—because the fake ones were gone—and their lead-to-sale conversion rate jumped.
Across accounts, we’ve seen the same outcome: fewer distractions, cleaner pipelines, and more revenue.
You’ll stop wasting money on invalid clicks and spam leads. You’ll get cleaner data, better insights, and more time back for your team. Our services often help clients cut lead waste by up to 45% while improving overall conversion rates.
Instead of chasing garbage leads, your team will be focused on high-quality opportunities.
One client saved over a million dollars in ad spend in one account after MRKT360's AI-assisted audits flagged and filtered out click farm traffic that had been draining their budget for months.
Within weeks, their form fills dropped by nearly half—because the fake ones were gone—and their lead-to-sale conversion rate jumped.
Across accounts, we’ve seen the same outcome: fewer distractions, cleaner pipelines, and more revenue.
Fraud detection is just one part of how MRKT360 helps businesses adapt and outperform their competitors in the digital marketing space:
Fraud detection is just one part of how MRKT360 helps businesses adapt and outperform their competitors in the digital marketing space:
Fake clicks and junk leads are draining your ad budget. We’re here to stop it.
Book a free consultation with MRKT360. We’ll assess your ad campaigns, review fraud exposure, and help you recover wasted spend using proven tools and strategies.
Fake clicks and junk leads are draining your ad budget. We’re here to stop it.
Book a free consultation with MRKT360 . We’ll assess your ad campaigns, review fraud exposure, and help you recover wasted spend using proven tools and strategies.