How much should I be spending?
“How much money do I need to spend to see results?”
This is one of the most common, and most important, questions we get asked. The truth is, there is no fixed number that works for every business. Marketing investment should never be based on guesswork, competitor estimates, or random percentages. It needs to be aligned with your growth goals, your margins, and the real value of a new customer to your business.
Before we recommend any budget, we take the time to understand your business model, your industry, and your customers. We look at how buyers find you, what influences their decisions, and what it takes to convert interest into revenue. From there, we build a marketing investment strategy that is designed to support your objectives, whether that means aggressive scaling or controlled, profitability-focused growth.
What Is Your Value Per Customer?
By using a simple formula, we can uncover how much you should be investing for your marketing budget.
Understanding your customer value is one of the most important financial metrics in marketing. It defines how much revenue a new client generates, not just from the first transaction, but over the course of the relationship. This insight allows us to determine what you can realistically afford to invest to acquire a new customer while still maintaining strong profit margins.
Many businesses undervalue this number. They focus only on the initial sale and ignore repeat purchases, renewals, referrals, and upsells. When you account for the full customer lifecycle, the growth opportunity becomes much clearer. Businesses with strong retention and lifetime value can scale faster because they have more flexibility in their acquisition investment.
We also factor in your closing rates and operational margins to ensure your marketing spend remains efficient. The goal is never to simply increase budget, it is to invest at a level where revenue growth and profitability move together. Every recommendation is grounded in performance data, industry benchmarks, and your internal economics.
Competitive landscape plays a role as well. In highly competitive industries, stronger investment may be required to capture attention and market share. In niche or underserved markets, we can often generate traction more efficiently. Your budget strategy is always tailored, never templated.
Our objective is simple, to identify an investment level that gives your business the highest probability of generating consistent leads, customers, and revenue. Not vanity metrics. Not inflated ad spend. Just a clear, strategic path to growth backed by real business fundamentals.