Digital Marketing Blog
Discover fresh insights, emerging tools, and proven techniques from the forefront of digital marketing.
Pay Per Who? Google Ads Explained Simply
When I was a kid, I loved rewatching movies mostly because my limited attention span made me miss half of it, so it felt like I was watching a new one every time. One time I watched Batman Beyond: Return of the Joker like twenty times in one week (I was stuck at home alone…… continue »
An Internet Relationship With Marketing
With the Superbowl fast approaching, millions of people are on the edge of their seats. However, many are just there for the Ads (and maybe the guac). Entertainment and marketing have a long-standing intimate relationship. In simple terms: the bigger the audience, the more exposure for advertisement. That’s why Super Bowl commercials are often the…… continue »
Life as a Google Premier Partner
Connection is key when you work in Marketing and Advertising. The best agencies are not the ones who sell the most, but the ones that manage to bring customers and businesses closer together. Thankfully there are other companies who recognize how important this job is, and work hard to give us the tools to do…… continue »
Let’s be Social!
We all have that one friend who prefers to stay off the grid. They don’t have any social media accounts, rarely answer texts, and may or may not wear a tinfoil hat. Seriously Though Social media can be time-consuming and emotionally draining. Posting the perfect photo, choosing the quote for your post, or accidentally liking…… continue »
Google Got Rid of FloC and Replaced it with Topics
If you’re a tech enthusiast, marketing agent, or just really into internet privacy, you’ll be interested to know that Google’s getting rid of the FLoC. But, what is FloC? Federated Learning Cohorts was Google’s controversial project to replace interest-based advertising cookies with grouping users based on interests. Think of it like sheep herding. Instead, Google…… continue »
How To Play The Marketing Game
Let’s be honest, if word-of-mouth were enough to sell goods and services in this day and age, Coca-Cola wouldn’t spend billions on cans with names on them or Christmas parades. Contrary to the famous saying, products don’t just “sell themselves.” Welcome to the digital age Years ago, you’d have to set aside millions of dollars…… continue »
Attracting The Right Crowd With SEO
You walk by the newest local coffee shop on your morning commute only to find it full to the brim once again. You then decide to get coffee somewhere else, which goes on for weeks. Once you finally manage to get inside, you find that most people inside are clicking away at their computers or…… continue »
Web Design Like It’s Child’s Play
Anyone can make a website these days, no more long nights of studying HTML, fiddling with the code for hours only to get the button on your homepage to change colour when the cursor hovers over it. Today, there are plenty of free site builders that let you assemble your own website intuitively with predesigned…… continue »
Important Changes to Google Partners Promotional Offers
Marketing is a collaborative endeavour, and it is reigned by a supreme law: “The client’s growth is our own.” That’s why Ad Services must change to provide grounds for new and expanding business, and agencies need to stay on top of these changes to navigate their clients through them. Google understands this, and that is…… continue »
Social Media Marketing: Are LinkedIn Showcase pages suitable for you?
When we think about social media marketing, the first thing that comes to mind might be influencers and ads on Facebook, Instagram, and Youtube. These might be top of mind when it comes to social media, but the fruit doesn’t have to come from the top of the tree to be nourishing. LinkedIn is a…… continue »
Social Media Demographics & 2022 Predicted Pros
The new year peers through the horizon, and with it comes a chance to reflect on all we’ve accomplished this year and how we want to grow next year. Goal setting is the first step to success. While personal and spiritual growth is important, a solid business and financial growth plan provide a solid foundation…… continue »
The Technical SEO Checklist to Boost Your Rankings in 2022
It’s the dusk of 2021. As we settle down with a warm drink and a cozy blanket, we reminisce on the past year, the good, the bad, and the ugly. As we celebrate the good, something else comes to mind: How can we fix what’s left? Everyone’s got a New Years Resolution, but just knowing…… continue »
