Digital Marketing Blog
Discover fresh insights, emerging tools, and proven techniques from the forefront of digital marketing.
SEO vs SEA: Which One Gets You To The Top?
The View from the Top of the Mountain As an SEO Company, we know that you want to get to that coveted top of the mountain that is the list of search engine results. Let’s face it, in the world of digital marketing, even being on the first page is a symbol of popularity, relevance,…… continue »
Why Your Online Reputation Matters and How to Leverage it for Success
Rock and Roll has taught us that it’s cool to say what you want, be a rebel, and not care what other people think about you. While that might work for some, the digital age has come to change the outlook for this generation. Social Media has put us all in the public eye and…… continue »
Christmas Online Marketing Ideas and Strategies to Boost Your Sales
The holidays are closer each time! Christmas and New Year are the best times for retailers to increase their online presence and sales. Successful online marketing strategies to promote your deals are key for success. However, many choose to prioritize selling more rather than focusing on profit. I mean, why wouldn’t they? More sales mean…… continue »
Google Search Tips Everyone Must Know
Google is responsible for more than 80% of the world’s web searches. We use this platform daily to search for everything. Some of us use Google multiple times a day, but there are still things to learn about the search engine. Some of them are better ways to tweak how results pop up for you.…… continue »
Will Facebook’s New Name ‘Meta’ Stick Around?
Yesterday, Facebook CEO Mark Zuckerberg announced that the company would change its corporate name to Meta as part of a rebranding effort. It is important to mention that the social media apps Facebook, Instagram, and Whatsapp will remain under the same name. What is changing is the parent company’s name. The change came about because…… continue »
10 Cold Email Subject Line Formulas to Get You Out of the “Junk” Folder
Picture this. You open your mail app and read the following subject line: “Spring Updates.” Booooooring. Generic, could come from basically ANY company, unclear subject, no clue what’s inside, uncompelling. Unless the word “spring” is accompanied by “break,” the subject line has nothing going for it. Now imagine a potential client receiving hundreds of those…… continue »
Black Friday Marketing 2021: 3 Things You Must Do To Succeed
Black Friday and the surrounding holiday season is the best time for retail companies to spur sales. In 2017, total digital sales reached over $5 billion, with the average order estimated around $135-142. Black Friday, Cyber Monday, and the holiday season is the best time to make big bucks. Of course, your competition is aware…… continue »
Landing Page vs. Webpage – A 5 Minute Guide To Which One You Need
What’s the difference between a landing page and a webpage? Both are useful in their own right, but some key differences make each one the most effective option in particular digital marketing strategies. When hiring a web design company or a freelance web designer, you need to let them know what you want. To do…… continue »
Why Copywriting Is One Of The Most Valuable Skills Anyone Can Learn
One of the most valuable skills you can ever learn is copywriting, specifically writing sales copy. Knowing how to write the correct words and direct them to the right audience can turn anything into a million-dollar idea! Copywriting is selling. A simple sentence can make you sell more, a LOT more. Whether online, offline, in…… continue »
Facebook’s Blackout Reminded Us Of Something Important
Facebook, Instagram, and Whatsapp have been hit by an outage in the morning. As the blackout continues, connection and communication have been completely disrupted in multiple locations worldwide. As individuals, the stress of losing our primary windows into the online social life is a grim reminder of how much we rely on these social networks…… continue »
DON’T Send Your Designs Yet – Use This Checklist to Avoid Dumb Mistakes and Secure Client Approval
Submitting a logo, web development design, banner, or any type of graphic design and getting rejected for a dumb mistake will hurt more than your pride. It can hinder your credibility as a designer. Even the most experienced designers make silly mistakes from time to time. Deadlines and bad habits creep up, and sometimes human…… continue »
The Single Biggest Mistake Copywriters Do When Targeting Sales Copy
I’ve talked about the importance of authenticity, headlines, and other copywriting aspects critical to success in content marketing. However, there is a single biggest mistake you could be doing that will hinder your online sales. Most people don’t segment their traffic right. They give their message to the wrong audience, which, in turn, turns it…… continue »
