Digital Marketing Blog
Discover fresh insights, emerging tools, and proven techniques from the forefront of digital marketing.
Email Marketing Isn’t Dead!
A lot of people are under the impression that email marketing is a dead concept and that we shouldn’t waste our time with it anymore. In reality, email marketing is still very important! The reason email marketing may not be working for you is because many people think you can throw anything into your email…… continue »
Facebook Advertisement Strategies
Over the past decade, Facebook has developed various ad types to serve various business objectives. One of its most notable innovations is enabling businesses to target specific audiences with precision. With Facebook ads, businesses can create campaigns tailored to particular groups of people with specific goals. For instance, a business might target mothers with teenage…… continue »
Mrkt360 Invited To The Facebook Summit 2018
This year Mrkt360 joined Facebook at the Metro Toronto Convention Centre for a jam-packed day full of inspiration, education, and community building. We discovered how mobile can build your brand, grow your business and deliver measurable business results. What we especially loved was the afternoon session for women: #SheMeansBusiness. The morning started off with keynote…… continue »
Why We Started Taking Blogging Seriously
Blogging is important to every business. At first, we didn’t take blogging as seriously as we should have, but we’ve learned about the benefits of blogging and how it can help take us to the next level! Here’s why we started taking blogging so seriously: 1. Website Traffic and Long-Term Result Blogging can increase your…… continue »
How Virtual Reality Impacts Businesses
The Canadian provincial and federal government has been funding startups and businesses to grow technology and innovation; this means that there is potential for significant growth in Canada’s tech industry. DX3, Canada’s immersive digital marketing and retail event, has a two day event every year in which huge brands come out to showcase their newest…… continue »
Mrkt360 Takes DX3 2018
On March 7 and 8, Mrkt360 joined industry leaders from some the world’s biggest brands at DX3. For those unfamiliar with the show, DX3 is Canada’s largest digital marketing, retail, and advertising conference, with over 3800 attendees, 40 speakers, and 50 exhibitors. We had employees from our marketing, strategy, and executive team to join us…… continue »
3 Ways To Build Your Brand Awareness
Standing out in today’s digital world can be difficult, and that’s why brand awareness is important for your business! Brand awareness can help to distinguish your business from your competitors, help with making you more memorable and potentially gather new leads and clients. Here are 3 ways to bring up your brand awareness! 1. Referral…… continue »
Artificial Intelligence in Business
Artificial Intelligence Definition What is Artificial Intelligence? Better known as AI, it is theory and development of computer systems able to perform tasks that normally require human intelligence. This includes visual perception, speech recognition, decision-making, and translation between languages. How can artificial intelligence help marketers you may ask? Well let me tell you! One way…… continue »
Mrkt360 Hosts Google Partners Event
Last Wednesday, Mrkt360 joined the November 2017 Google Partners Connect event. Each Month, Google organizes the Partners Connect event online. The event aims to address existing challenges in the digital marketing industry and discuss possibilities for the future. Each month, the event has a different theme. Regardless of the industry, the event brings together hundreds…… continue »
How Much Is A Lead Worth For You?
Qualified sales leads are the lifeline of most businesses. Often, you might find it difficult to measure your marketing performance and costs. If you find yourself in this situation, figuring out what a lead is worth and setting a budget for them is a great way to track your marketing performance and measure the effectiveness…… continue »
Mrkt360: Official Facebook Partners
Mrkt360 is approved as one of the few Facebook Partners in the world. This partnership aims to address the existing challenges associated with using Facebook advertising, as well as creating a unique opportunity for learning and mastering advertising best practices on the platform. Mrkt360 will help their clients build smarter end-to-end campaigns, make ads that…… continue »
Engagement Strategist: The Day To Day Tasks
I’m sure we’ve all heard of the term engagement strategist, but do you know what their day to day role entails? Do you have an understanding of what they actually do? Let us define this in technical terms: “A Digital Engagement Strategist is someone who develops and implements a digital engagement plan for an organization.…… continue »
