Digital Marketing Blog
Discover fresh insights, emerging tools, and proven techniques from the forefront of digital marketing.
Why Designated Landing Pages Are Important For Your PPC Ads
As a business owner, you might say oh “Do I really need a designated landing page? I already have an excellent website where I can drive all my PPC traffic to”. Well, the answer is yes, you do need a targeted landing page. Driving your ads to a general page on your website is simply…… continue »
Chrome Will Now Mark Http Pages as “Not Secure”
Google has announced that starting October 2017, Chrome (version 62) will show a “not secure” warning when users enter text in a form on an HTTP page, and for all pages in Incognito mode. The new warning is part of a long-term plan to mark all pages served over HTTP as “not secure”. So, you…… continue »
Instagram Hacks For Small Businesses
Social Media has continued to experience an overwhelming growth over the past few years. With that being said, there are over 7 million users of Instagram in Canada, and this number is advancing in an upward direction. As a small business, keying into this growth is a strategic step towards improving your company reach, learning…… continue »
The Essence Of Our Lives Today
Think of someone who knows you more than you know yourself. It can’t be your spouse, your kids, or your best friend… If you guessed Google. you’re right. Here’s a humorless infographic to brighten up your day. Empty alt attribute continue »
Why Social Media Marketing Is Important
The introduction and growing influence of Social Media has changed the whole marketing landscape. Social media has opened new doors for marketers that did not exist before or were too complicated to use. Social media has allowed us to share content all over the world in just a few seconds. Our social media marketing agency…… continue »
Tips For Building a Trustworthy Website
Your company website is often the first impression that potential consumers have on your business. It will only take them a matter of seconds to establish a judgement on your business based on how your website looks and works. Regardless of the quality of your offered products or services, your website must look trustworthy in…… continue »
Common Misconceptions About SEO
Having the right SEO strategy for your website is crucial for a high organic search ranking. However, because Google is fairly quiet about their ranking algorithms, there is a lot of misleading information floating around the internet about SEO. As an SEO company in Toronto, we have heard our fair share of terrible and outdated…… continue »
What is Inbound Marketing?
Cold calls. Marketing emails that flood your inbox. Commercials that you don’t care about, interrupting your favourite show. These are outbound marketing strategies that we tend to frown upon and choose to ignore most of the time, rather than consuming. These tactics include aggressively pursuing leads through “in-your-face” practices. They usually have low conversion rates,…… continue »
How to Revoluntize Your Marketing Strategy
Marketing has changed so much in the past decade alone. Businesses used to spend most of their marketing budget on billboards, flyers, and television and radio commercials. Now successful businesses, even small to medium-sized ones have shifted their focus to online marketing efforts. As the best SEO company in Canada, we have outlined numerous ways…… continue »
Moments In The Life Of A Canadian Consumer
As we all know, when someone has a question, they will likely go on their smartphone to seek the answer. The biggest challenge for businesses, however, is to understand how consumers think and act when they turn to the internet for answers. These micro-moments are extremely important opportunities for marketers to win over consumers with…… continue »
Attract The Right Customers For Your Business
Identifying Your Target Customer Looking for customers becomes easier when you know what your target market is. If you don’t have the facts and figures about your target market, then acquiring the right customers becomes a hard task as you will not know where to start. Find out the exact information and demographic about your…… continue »
Content Marketing vs. Inbound Marketing
Marketing has never been more complicated. There are dozens of types out there, including email marketing, event marketing, and experiential marketing. To determine which methods are best for your line of business, it is important to understand what each of them mean, how they fit together, and how they can work together to make your…… continue »
