Digital Marketing Blog
Discover fresh insights, emerging tools, and proven techniques from the forefront of digital marketing.
Are Pay-Per-Click Ads For ME?
The Super Bowl is an iconic event that captivates millions, not just for the thrill of the game but also for its legendary commercials. These memorable ads range from hilariously goofy to emotionally stirring, making even the commercial breaks an anticipated part of the experience. However, the cost of securing a spot during this prime… continue »
The Delicate Art of Social Media Management
When managing a business, allocating funds to your budget requires research, planning, and foresight. With everything from operation to administrative costs, marketing can sometimes receive the short end of the stick. But, if you play your cards right, you can make cost-effective decisions that will potentially lead to a bigger budget next year. That’s why… continue »
Here’s what to look for when trying to improve your site’s user experience
Theme parks kinda suck, don’t they? If you think about it, you spend the day under the scorching sun, walking for hours, standing in line with sweaty strangers that don’t really understand how a queue works. And yet people keep marching in droves, paying over a hundred dollars to get it. Why is that? Well,… continue »
New to SEO in 2023? This Beginner’s Guide Has You Covered
If one of your new year’s resolutions was to grow your business, then spending time working on digital marketing is a must. Digital marketing builds on some of the same concepts as traditional marketing. It’s more accessible and has more powerful (if only slightly complex) tools, like SEO. Let’s Start at the Top Search engine… continue »
Shoot up to the top with Google Ads
When it comes to digital marketing, the first page of Google Search Results is the red carpet for businesses. Hard work and dedication are not enough to get you there, and it would be best if you had a strategy, patience, diligence… or money. PPC (pay-per-click) advertising gives you a fast pass to the top… continue »
Get Off Google’s Naughty List
Santa isn’t the only one making a list and checking it twice. Like old Saint Nick, Google’s job is to help people get what they want or need, whether it is the answer to a question or a link to a site that offers the product or service you need. But, unlike him, Google works… continue »
The Gift of Social Media Marketing
Whether you have children or not (or celebrate Christmas at all), we’ve all had to play Santa Clause at one time or another. Whether it’s a souvenir from a trip or a birthday gift, giving a gift is a way to show care and appreciation to people. And yet, these days, it’s pretty common to… continue »
The Whole SEO Turkey.
If most of your SEO knowledge comes from an old blog post in comic sans about how “keywords make the dream work,” then you’ll be surprised to know that there is much more to Search Engine Optimization than just keyword stuffing. That’s not to say they’re not important. Just as the stuffing is an important… continue »
Don’t Shoot in the Dark When Designing Your Website
A website has become a basic necessity in today’s market, it’s a way to attract and build trust with customers, but web design and development is not as easy as just clicking and dragging your favourite elements into a digital collage. Here are some essentials to keep in mind when designing a website: A Clear… continue »
Play Your PPC Right
Marketing is one of the main pillars of business. If you want to start a business, you need someone who wants or needs a product or service. You create the supply, and marketing makes the demand. You can’t make something out of anything. That’s common sense. To start a business, you need time, effort, and… continue »
The Greatest SEO Show
The sun begins to set in 2022, and the holiday season is upon us. While everyone else in our lives is out getting their holiday shopping done, you’re at home working hard because, as a self-employed entrepreneur, your Christmas bonus depends on it. You’ve been working hard, trying to establish your business and get a… continue »
Where the Wild Clicks Are
In the digital marketing world, clicks are a kind of currency. Every click that drives someone to your website is a potential conversion and could lead to a loyal customer. To search engine bots, more clicks also translate to more reliability and relevance. The more people going in and interacting with your content, means that… continue »
