Digital Marketing Blog
Discover fresh insights, emerging tools, and proven techniques from the forefront of digital marketing.
Spooky Scary Social Media Management
Creating an online presence can be an intimidating task. There are many social media platforms, each with its own media formats, unique audiences, and content expectations. Knowing how to work each platform correctly, creating a strategy for each one, and keeping a steady stream of content flowing is hard work. But is it worth it?… continue »
A Terrifyingly Good Website
Halloween is just around the corner, and we all want to look our best and spookiest. The time-honoured tradition of Halloween dress-up has evolved almost as much as technology has. At one point, costumes used to be homemade, then store-bought outfits rolled in and changed the game. Nowadays, though, store-bought costumes look as good as… continue »
The Haunting Tasks of Digital Marketing
Being an entrepreneur takes courage. It’s a scary task that involves staking your livelihood in pursuit of building something for yourself and the people around you. There is an endless parade of tasks, from product creation or service outlines to financial decisions, team building and leadership, and getting the equipment necessary to operate. And all… continue »
Treat Your Webpage Like An Artist Would A Canvas
People have a minimal vision of what art is. To them, an artist is a tortured soul weeping colour onto a canvas or a weirdly dressed stranger taping a banana to the wall. But art goes beyond just that; it’s a mixture of craftsmanship and communication with a purpose. Everything can have its form… continue »
It’s a Long Way to the Top if You Don’t Have SEO
We all want to reach that summit, the legendary top spot on the search engine results page. Unfortunately, the road is long and steep, and the competition is brutal. Is it even possible to get there without paying billions of dollars? Of course, but you have to know how. The First Steps Like hiking up… continue »
Keep Their Eyes On Your Prize
At the dawn of its age, everyone thought the internet would be the new library of Alexandria. All of the world’s knowledge would be held in an immaterial hub, free to access from anywhere in the world. Instead, it became a worldwide shopping mall. There’s no place like The Mall. That may sound like an… continue »
The Social Media Tightrope
It’s all a balancing act. When it comes to online marketing solutions, social media presence is necessary and crucial to get the business flowing. But doing it all isn’t necessarily easy. Presence builds trust There’s a reason why people look for their mother for advice more than their father. In the traditional family model, the… continue »
Web Design: Go Small or Go Home
The amount of time I spend in front of my computer screen is but a flap of a butterfly’s wing compared to the time I spend looking at my phone. The Future is in our Pockets As Gen-Zers grow as a market, and with new generations growing up with tablets and smartphones, chances are that… continue »
Pay For Results (Not Promises) When Running PPC Ads
Imagine that someone is walking toward the bus stop, and there they come across an ad for your product or service. They get closer to inspect it only to find themselves at your business doorstep. Sounds magical, right? Well, that’s how Google Ads works. 21st Century Advertising We sometimes take for granted just how easy… continue »
Anyone Can Do SEO
At first, the very technical term “Search Engine Optimization” (SEO) can make this simple to use, and effective digital marketing seems intimidating. Like something that is better left to an SEO expert. But the truth is, you can probably just do it yourself. What is SEO? Search Engine Optimization is a digital marketing tool that… continue »
Work S.M.A.R.T., Not Hard
“Work smart, not hard” is a bold statement. Very genuine and suitable for many situations and fields. But what exactly is it to work smart? Napoleon said, “divide and conquer.” This applies differently in the modern battlefield version called business, with the acronym S.M.A.R.T., which stands that a goal must be Specific, Measurable, Attainable, Relevant,… continue »
Here’s How To Improve The Cart Abandonment Rate Of Your Online Store
If you sell products or services online, you are probably already familiar with cart abandonment statistics. And yes, it’s a daytime headache and a nightmare at noon. While seeing the numbers, all those leads escaping from the conversion path seems unbelievable. Not very encouraging, eh? Even if the business numbers are okay, you sure could… continue »
