Digital Marketing Blog
Discover fresh insights, emerging tools, and proven techniques from the forefront of digital marketing.
Facebook Stars And Other Monetizing Tools: How It Benefits Your Business
Mark Zuckerberg recently announced Facebook Stars as their new form of helping creators monetize their content. An exponential boost to their Facebook Marketing strategies. The big trend among social media platforms seems to catch creators’ attention first and then the users. Meta also bets on Instagram’s Reels Play Bonuses, making a bold competition statement to… continue »
What Does The Consumer Want? 3 Ways To Find It, Online
That is the big question, eh? Whether you are in a company’s marketing department or a small business owner, you wonder about this every day. Change is the only constant in life, which also occurs with necessities, trends, fashion and purchasing habits. It takes special attention to detail and deep analysis to guess the market’s… continue »
Want To Boost Your Ad Segmentation And Promotion? Keep These 3 Things In Mind
Have you ever run an ad for your business on Instagram or Facebook, budgeted it and not gotten the results you expected? You probably didn’t segment it correctly. Things are not as they used to be. Social media algorithms have changed and got a little harder to understand. In the past, it was as simple… continue »
Creative Freelancer’s Marketing: Should You Do It All Yourself?
Being a freelancer in the creative field is a whole challenge. There are multiple hats to wear and too much to do that you end up distracted from your primary tasks and reducing the quality of your work. This will cost you a lot. The more you can focus on mastering your craft and producing… continue »
Internet Explorer Says Adieu Forever
Microsoft has retired its first internet browser, the mythic Internet Explorer, after 26 years of service and bets firmly on its successor, re-delivering Microsoft Edge to the wireless masses. But why is this big news? Can Microsoft Edge compete with other browsers? Internet Explorer’s popularity went down in the past decade. You could find jokes… continue »
5 Reasons to Update Your Business Website Right Now
Inside the world wide web, competition is fierce. Nowadays, having a website is not enough to be on top of search engines or convert new leads into sales. Good design is one of the essential pieces of the online presence puzzle. But this is not only a matter of a stark or colourful front end.… continue »
Why Social Media Marketing is Crucial For Businesses
Social media allows marketers to connect and engage potential customers where they are at. With a solid social media strategy and the ability to create engaging content, marketers can engage their audience. Social media has become the go-to window to learn, find new career opportunities, and grow your business and brands. It just goes to… continue »
Why Digital Marketing is The Future
Marketing has always been about connecting with your audience in the right place and time. Today, you need to meet them where they are already spending time: on the internet. Digital Marketing, also called online marketing, refers to all marketing efforts on the internet. It has expanded its reach to almost every digital device, mainly… continue »
Hitting Your Target With Digital Marketing
Transformers, G.I. Joe, and My Little Pony. What do these three have in common beyond being beloved toy franchises? The answer is that they were part of the most brilliant (if a bit ethically ambiguous) marketing strategy of their time and one that continues to affect content creation in this day and age. Casting the… continue »
The Highest Paid Jobs in the Design Industry
There’s no place quite like the design industry. It’s where creativity and technology meet and where innovations thrive. Design is everywhere, from the clothes we wear to the apps we use, the cars we drive, and the chairs we sit on. As a designer, you have the power to shape the world in which we… continue »
Plant the Seeds for a Bigger Garden
The most beautiful gardens rarely sprout randomly, much less in infertile soil. They are usually the product of hard work and careful planning, and the same elements are needed for a business to succeed. There are two things that every aspiring entrepreneur should know: An hour of preparation can save about 10 hours of work,… continue »
Presentation Matters: Why Websites are Modern Day Business Cards
We’ve all watched that one scene from American Psycho with the business cards. In it, Patrick Bateman pulls out his new business card, which prompts his associates to pull out theirs and compare them in terms of quality and style. The cards all appeared almost exactly the same, making both characters look ridiculous. Modern Day… continue »
