Digital Marketing Blog
Discover fresh insights, emerging tools, and proven techniques from the forefront of digital marketing.
Web Design Like It’s Child’s Play
Anyone can make a website these days, no more long nights of studying HTML, fiddling with the code for hours only to get the button on your homepage to change colour when the cursor hovers over it. Today, there are plenty of free site builders that let you assemble your own website intuitively with predesigned… continue »
Important Changes to Google Partners Promotional Offers
Marketing is a collaborative endeavour, and it is reigned by a supreme law: “The client’s growth is our own.” That’s why Ad Services must change to provide grounds for new and expanding business, and agencies need to stay on top of these changes to navigate their clients through them. Google understands this, and that is… continue »
Social Media Marketing: Are LinkedIn Showcase pages suitable for you?
When we think about social media marketing, the first thing that comes to mind might be influencers and ads on Facebook, Instagram, and Youtube. These might be top of mind when it comes to social media, but the fruit doesn’t have to come from the top of the tree to be nourishing. LinkedIn is a… continue »
Social Media Demographics & 2022 Predicted Pros
The new year peers through the horizon, and with it comes a chance to reflect on all we’ve accomplished this year and how we want to grow next year. Goal setting is the first step to success. While personal and spiritual growth is important, a solid business and financial growth plan provide a solid foundation… continue »
The Technical SEO Checklist to Boost Your Rankings in 2022
It’s the dusk of 2021. As we settle down with a warm drink and a cozy blanket, we reminisce on the past year, the good, the bad, and the ugly. As we celebrate the good, something else comes to mind: How can we fix what’s left? Everyone’s got a New Years Resolution, but just knowing… continue »
SEO vs SEA: Which One Gets You To The Top?
The View from the Top of the Mountain As an SEO Company, we know that you want to get to that coveted top of the mountain that is the list of search engine results. Let’s face it, in the world of digital marketing, even being on the first page is a symbol of popularity, relevance,… continue »
Why Your Online Reputation Matters and How to Leverage it for Success
Rock and Roll has taught us that it’s cool to say what you want, be a rebel, and not care what other people think about you. While that might work for some, the digital age has come to change the outlook for this generation. Social Media has put us all in the public eye and… continue »
Christmas Online Marketing Ideas and Strategies to Boost Your Sales
The holidays are closer each time! Christmas and New Year are the best times for retailers to increase their online presence and sales. Successful online marketing strategies to promote your deals are key for success. However, many choose to prioritize selling more rather than focusing on profit. I mean, why wouldn’t they? More sales mean… continue »
Google Search Tips Everyone Must Know
Google is responsible for more than 80% of the world’s web searches. We use this platform daily to search for everything. Some of us use Google multiple times a day, but there are still things to learn about the search engine. Some of them are better ways to tweak how results pop up for you.… continue »
Will Facebook’s New Name ‘Meta’ Stick Around?
Yesterday, Facebook CEO Mark Zuckerberg announced that the company would change its corporate name to Meta as part of a rebranding effort. It is important to mention that the social media apps Facebook, Instagram, and Whatsapp will remain under the same name. What is changing is the parent company’s name. The change came about because… continue »
10 Cold Email Subject Line Formulas to Get You Out of the “Junk” Folder
Picture this. You open your mail app and read the following subject line: “Spring Updates.” Booooooring. Generic, could come from basically ANY company, unclear subject, no clue what’s inside, uncompelling. Unless the word “spring” is accompanied by “break,” the subject line has nothing going for it. Now imagine a potential client receiving hundreds of those… continue »
Black Friday Marketing 2021: 3 Things You Must Do To Succeed
Black Friday and the surrounding holiday season is the best time for retail companies to spur sales. In 2017, total digital sales reached over $5 billion, with the average order estimated around $135-142. Black Friday, Cyber Monday, and the holiday season is the best time to make big bucks. Of course, your competition is aware… continue »
